Entries by Gabor Koncz

Lead Generation with Content Marketing

Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is that content marketing is a key pillar of inbound marketing. Basically, ... 

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Why You Need a Lead Generation Strategy

Good content is the basis of inbound marketing and marketing automation. Good content enables you to attract visitors to your website, who will then later turn ... 

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What is a Buyer Persona and Why You Need It

Identifying your buyer persona, i.e. your target group is the basis of lead generation. We used to identify general target groups, however, this is far from being enough these days. We ... 

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What is Lead Nurturing and How Does It Work?

Lead nurturing is basically networking, nurturing your relationships with prospective clients. Most people think lead nurturing is nothing but a series of autoresponders, however, there ... 

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Why Do You Need Lead Nurturing?

Many people think, ‘Hey, I have visitors, customers and some income to make ends meet, so why should I even bother? My AdWords ads are running, newsletters are going, I have a steady ... 

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