5 Ways to Automate Your B2B Email Marketing | 16 Examples Included

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If you are in the B2B field, you might have experienced dealing with long sales cycles. It might take a lot of effort from you to maintain communication with your leads. So: how can you scale the process of communication with your leads from nurturing to closing the sales? Email marketing could be one of […]

Turn Oops into Hurray: How and When to Send Apology Emails

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Making mistakes, that is something we’re all good at. But what to do when you screw up an email? We’ve put together simple risk management and crisis response list for you in case of emergencies. It’s important to remember that how you react matters. No business is perfect and mistakes do happen. We’ve put together […]

12 Re-engagement Email Campaign Examples (+29 Subject Lines)

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Let’s admit it, we all have an email list we subscribed for but we are never active or show them interest. It is just a fact from every email inbox. But as an email marketer, you shouldn’t accept the fact that some contacts lose touch. Instead, you MUST wake the sleeping contacts in your mailing […]

How to Send Personalized Bulk Email Campaign (Step-By-Step Guide)

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You might think that new modern marketing channels like social media are the most effective nowadays. Yet, email marketing stays the king of ROI with a profit of 44$ for every 1$ you spend. As a huge asset of customer relations, bulk emailing is among the primary marketing activities for businesses. Creating valuable bulk email […]

How to Resend Email Campaigns to Non-Openers (Guide + Case Study)

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Making a first impression twice. WHAT?! In email marketing you can, with the email campaign “resend” feature. It allows you to resend the same email, but with a different subject line to contacts who did not open your first email for a chance to increase your email open rates and email marketing ROI. Probably you […]

14 Webinar Invitation Email Examples | Email Sequence Included

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Webinars allow marketers to present information in a more digestible format to their audiences. No geographical barriers apply for webinars, you can reach and open-up to new business opportunities around the world. Turning your webinar registration into attendees and leads isn’t easy. That’s why it’s crucial to create a solid webinar email campaign from day […]

19 Ways to Design Your Valentine’s Day Emails (+53 Subject Lines)

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In the world of email marketing, special occasions are about: more customer engagement and sales. Since Valentine’s day is around the corner, email marketers are putting their heads crafting lovey-dovey killer Valentine’s Day email campaign ideas. So this Valentine’s is going to be about BAE: Business And Entrepreneurship ? To get inspired for your Valentine’s […]

11+ Christmas Newsletter Ideas & Examples (55 Subject Line Included)

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As we head towards the most magical time of the year, email marketers are squeezing their heads thinking what Christmas newsletter idea would stand out. It is the Christmas season, and for every business it an opportunity to catch up and reach your yearly sales goals. To realize that you need catchy email subject lines […]

Marketing Trends Every Marketing Consultant Should Understand in 2019

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Marketing trends evolve quickly nowadays. Just when you finish drafting a strategy, a new statistic or technology release appears out of nowhere and challenges every assumption you made. Frustrating at best and maddening at worst, these unforeseen changes cause upheaval and consternation. For marketing consultants, keeping up and understanding the changes is quite tricky but […]