One of the biggest challenges I see people face when they implement email marketing automation is not collecting relevant meta information. Contact tagging helps you label your subscribers based on their behavior. And it gives you the power to send targeted relevant messages! This short guide introduces 3 examples that you should implement right now. […]
I know that there is a big debate on the internet whether companies should use double opt-in or single opt-in when someone subscribes to their email lists. There is a huge misunderstanding about why double opt-in is used, though’… Today I’m going to explain why you shouldn’t send subscription confirmation email during your opt-in process […]
Do you want to avoid that your subscribers’ email clients mark your newsletters and automated emails as phishing emails? Do you want to make sure that no one sends emails in your company’s name? Then set up SPF, DKIM, and DMARC as soon as possible. Or send your emails via trusted email marketing solutions. Why […]
At first glance, email marketing seems simple. But, as you dig deeper and try to enhance your campaigns you can stumble upon challenging areas. So, an email marketer must have a diverse skill set to manage these challenges and stay ahead of the curve. Strategic Thinking Email marketing is a channel focused on emails. Still, it […]
Collecting data about your subscribers and leads is very important because it allows you to send highly personalized and targeted emails.
Zapier is something that every marketer should use in order to connect different apps and give unbelievable experience to subscribers.
Tons of articles teach you to segment your subscribers and send highly relevant and personalized emails. But only 50% of the companies do it. I share with you 5 myths that make companies think that it’s not worth it so they still blast their email list. Myth 1: It doesn’t have a positive effect right […]
How to improve conversion rate of your trial registration process with automated emails and re-marketing?
Your application has a sign-up process. During this process, you can lose users who don’t finish your process. If your solution requires more than 1 step to create an account for a new user, you will find this step-by-step guide useful. I’m sharing 2 ways on how to improve the conversion rate of your trial […]