How to Hack your Drip Campaigns to send Personalized Content and Save Time


Using personalized content in drip campaigns is very important.  It will increase your open and click-through rates and create higher engaged lead, users and more loyal customers. But still, it is really time-consuming and boring. I show you a hack that can save you a lot of time if you want to send personalized content in […]

4 Amazingly Effective Ways to Nurture Leads for Your SaaS Business


If you have a sales team that feels discouraged and revenue targets that are far out of reach, you may be missing an essential element of marketing success. The common challenge at-hand: Software-as-a-Service (SaaS) companies are failing to convert leads into paying customers. By implementing effective lead nurture strategies, the likelihood of improving conversion rates and return […]

7 Must-Track KPI Examples for your Drip Campaign

kpi examples for drip campaigns

Use these 7 KPI examples for your drip campaigns to increase their effectiveness. Track the value and cost of each workflow, the conversion rates, the time to conversion, the effectiveness of your lead generation campaigns and the engagement level of your contact database! 1. Value and Cost of Leads per Drip Campaigns I could have […]

4 Super Effective Drip Marketing Examples to Get You Started in Just 5 Minutes!

4 drip marketing examples drive your marketing

We all know how lead nurturing helps you close more deals. Surprisingly, only a few pieces of content help you start with drip campaigns in practice. It’s strange because it is a great tool to automate your lead nurturing processes and drive your business. This is why I share with you 4 drip marketing examples in […]

How to Optimize Your Drip Campaigns with Multi-Armed Bandit Testing?

slot-machine-multi-armed bandit testing

Experimenting with your content is a must-have thing if you are a marketer. But there are some cases when the well-known split testing methodology doesn’t provide satisfying results. Therefore you need to utilize multi-armed bandit testing! Here you will get to know what it is, how is it different, when is it better, and how can […]

4 ways to use machine learning in marketing automation

machine learning in marketing automation

Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers’ life easier. It helps you focus only the most important data, performs the must-have, but repetitive todos. Therefore your scope of duties will move to a more strategic position as a marketer. I’m about to I […]

Email Marketers: Are You AB Testing Drip Campaigns?

ab testing drip campaign choice

Split testing is a great tool to get more out of your existing traffic. And there are lots of materials, posts, articles, case studies out there… And none of them mentions the importance of AB testing drip campaigns. Why? Because experimenting with automatic email follow-ups takes a lot of time, preparations and most of the […]

Stop doing email send time optimization – it’s bullshit

email send time optimization is bullshit

One of the biggest questions in email marketing automation is how often you should send emails or messages to prevent high unsubscribe rate and increase conversion rate. No surprise that email send time optimization is really important! But current solutions don’t let you do it effectively – therefore every time you spend on optimization is […]