what is saas marketing

What is SaaS Marketing?

I know that SaaS marketing is challenging… Why? Because it is pretty difficult to sell something that can’t be seen, that is continuously changing day-by-day, that is interesting only for people (or companies) with specific knowledge. This is ... 

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marketing segmentation strategy

Copy&Paste This Marketing Segmentation Strategy We Use at Automizy

As a marketer or growth hacker you are responsible for attracting more and more companies, generate more leads and clients. I know it’s a difficult task… althought you can increase your efficiency by utlizing a marketing segmentation strategy ... 

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lead generation funnel

Lead Generation Funnel Hack: The Buyer Converter Concept for SaaS!

You check your metrics and you see that your stats are around the benchmarks. But you are a startup, aren’t you? You should have much higher stats, shouldn’t you?! Here is an approach for funnel optimization that can produce crazy numbers. Introducing ... 

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Fast growing SaaS company

SaaS Startup Growth: Break Your Product into Pieces to Grow as fast as Never Before!

A few weeks ago I spoke to a SaaS company that offered a CRM system. They had a problem: it was very difficult to convert their leads into paying customers.

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SaaS startup business model

The Three SaaS Startup Business Models That Work – Pick One and Avoid The Graveyard

It doesn’t matter whether you want investment or you bootstrap, as a company owner you have to decide which is the right go-to-market solution for you. Choose wrong and you will fail. So here you is your chance: read the 3 types of solutions and ... 

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Niche Market

Targeting a Niche Market – How Startups Grow from an Early Stage?

You may have heard a lot about marketing funnels, and how you can design it. But a startup not always has budget for marketing and usually targets a niche market that can’t be reached with traditional tools. Here is the inverted marketing funnel ... 

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4 + 1 simple steps to design an astonishing lead generation funnel for your SAAS B2B startup

4 + 1 Simple Steps to Design an Astonishing Lead Generation Funnel for your SaaS Startup

There are lots of companies all over the world that have really amazing services, software and offers. They researched their buyer personas, they know the pain points of their prospects and they have just the right product to help them.

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Beginners Guide to Marketing Automation

Do you remember the moment when you started walking? I don’t, but it seems so easy, thus we all probably suppose that it really was as you just need to put your foot on each other. Sure?

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3×3 WordPress Plugins for Awesome Lead Generation

Perhaps, one of the most challenging job for marketers is to generate leads, especially at the very beginning. Most of the times they don’t even know what to do when a business starts. Owners, bosses and the sales team are always there giving ... 

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Here’s the How to Produce More Profit with Your Email Database

The meaning of database doesn’t need to be explained, but most of the time its significance is shrouded in. Many people still don’t recognize the possibility of the databases utilization, but with a bit of competence the marketing could ... 

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