My Favourite Free and Effective Tools for Lead Generation – Part 2


You might remember from my previous post that quality leads are the basis of lead management. However, one often feels that lead generation is the most daunting task ever. Let me reassure you, it’s just the opposite. In the first part of the series, I introduced various tools that, while being efficient in lead generation, […]

My Favorite Free and Effective Tools for Lead Generation – Part 1


Quality lead is essential to inbound marketing and, later on, sales. Bot how do you generate quality leads? You might remember from previous posts that you’ll need content to generate good quality leads. This, however, is not enough, you’ll also need a host of other technical tools that enable you to develop and establish your […]

Lead Generation with Content Marketing


Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is that content marketing is a key pillar of inbound marketing. Basically, inbound marketing is communication through content, be it written or audio-visual.  This is more or less clear to everyone, however, fewer people know what type […]

Why You Need a Lead Generation Strategy


Good content is the basis of inbound marketing and marketing automation. Good content enables you to attract visitors to your website, who will then later turn into leads. However, you will need to generate these leads, they don’t just appear out of thin air and become customers. In order to generate leads, you’ll need content—content […]

What is a Buyer Persona and Why You Need It


Identifying your buyer persona, i.e. your target group is the basis of lead generation. We used to identify general target groups, however, this is far from being enough these days. We need real people, real target groups, real buyer personas to improve targeting. Buyer Persona The buyer persona is a member of your target group, […]