content_type_lead_generation

Lead Generation with Content Marketing

Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is ... 

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lead_generation_strategy_automizy

Why You Need a Lead Generation Strategy

Good content is the basis of inbound marketing and marketing automation. Good content enables you to attract visitors ... 

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buyer_persona_automizy

What is a Buyer Persona and Why You Need It

Identifying your buyer persona, i.e. your target group is the basis of lead generation. We used to identify general target ... 

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