The Product Marketing Guide for SaaS businesses
This product marketing guide helps CMOs, customer success managers, product, email, and content marketers at SaaS companies design their products for growth. How to choose a marketing model How to design your product to convert more users and clients How to scale your business when needed. Who should read this guide? This guide is intended […]
SaaS Marketing 101: How to Acquire & Retain Customers
SaaS marketing is a complicated topic, but it doesn’t have to be. If you want to grow your SaaS company, then you need to get more customers. But what about retaining those customers? You might think that retention isn’t important because they’re already signed up for your product or service, but in reality, it’s just […]
How to Create a Quiz Funnel That Converts Like Crazy
Successful businesses know what their customers want and go to great lengths to get that information. Some use focus group discussions, use face-to-face surveys, and search the internet for reviews written by previous customers. And while measuring clicks and actions gives you real-time insight into what people like, it isn’t very dependable for much of […]
Actionable Guide on How to Use Webinars for Lead Generation
Boosting lead generation is critical for the success of any business, regardless of its industry or niche. Without a constant influx of new potential customers, your company would have no way of staying afloat. Even if you’re comfortable with the size of your business and have no expansion plans whatsoever, you cannot rely solely on […]
56+ B2B Lead Generation Ideas and Examples to Copy
Imagine having a list of 5000 people who showed interest in your product and service. You have their email address, name, company name, and phone number, and they permitted you to reach out to them. Now that you imagined your business heaven of having 5000 leads, think about the opportunities something like this opens. With […]
7 Landing Page Optimization Strategies Using Data & Analytics
Investing the time required to perform landing page optimization is vital when your goal is more leads and sales. Creating a successful marketing campaign takes a lot of effort. That’s obvious, right? What’s not obvious is how much you need to work on the backend after creating a landing page and launching your campaign. The […]
Increase the sales efficiency with lead scoring
Does that ring any bell to you when you see something in the shop window and you want to have a look at it closer, so you go in and just right at the door the shop assistants turn up from a sudden, asking if they can help and persuading you to buy something? It […]
Lead Generation with Content Marketing
Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is that content marketing is a key pillar of inbound marketing. Basically, inbound marketing is communication through content, be it written or audio-visual. This is more or less clear to everyone, however, fewer people know what type […]
