The Product Marketing Guide for SaaS businesses
This product marketing guide helps CMOs, customer success managers, product, email, and content marketers at SaaS companies design their products for growth. How to choose a marketing model How to design your product to convert more users and clients How to scale your business when needed. Who should read this guide? This guide is intended […]
The Comprehensive Guide for SaaS marketers: The stages of the buyer journey
Buyer journey is your prospects way to pay for your solution. If you can map it, you will be able to acquire much more new customers. Therefore I share this guide that explains each stage of the buyer journey and also give you real-life examples of how other companies do it. What is a buyer […]
Increase the sales efficiency with lead scoring
Does that ring any bell to you when you see something in the shop window and you want to have a look at it closer, so you go in and just right at the door the shop assistants turn up from a sudden, asking if they can help and persuading you to buy something? It […]
