16 B2B Email Marketing Examples for 2021 [How to Write Them]
If you are in the B2B field, you might have experienced dealing with long buying cycles. It might take a lot of effort from you to maintain communication with your leads. So: how can you scale the process of communication with your leads from nurturing to closing the sales? Email marketing could be one of […]
How to Create an Email Lead Magnet Nurturing Sequence (5 Examples)
Marketing ideas to increase generated leads? I’m so sure you’ve tried it all from social ads, SEO, to lead magnets and so on. I remember the day I captured my first 100 leads and screamed: “Yes! I’ve cracked the conversion code!!” You know how the story goes by now: I was quite wrong. I came […]
5 Use Cases to Effective Real Estate Marketing Automation
It’s hard to become a successful real estate agent. It’s even more difficult to stay that way. As your business grows, it is difficult to manage your customers. That’s where real estate marketing automation comes in. Marketing automation tools segment your customer base. They also guide prospective buyers through your sales funnel. They can craft […]
11 Email Marketing Strategies for Financial Services and Banks
You can notice how the new fintech industry is rapidly bringing huge innovations to the table. To keep up with the competition, financial services providers and banks are upgrading their communication and email game to remain relevant regardless of the fast-paced transformation. You’ve probably seen how other industries are doing so well with email marketing. […]
10 Email Campaign Examples (Workflows) & How To Create Them
I suppose we can agree that we all strive to gain email opens and link clicks. These are the first steps toward higher sales and revenue in email marketing. According to the Epsilon Email Institute, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages. Wondering […]
How to Create an Email Autoresponder Series That Actually Converts
If all businesses could agree on one goal they want to attain, it is automating the process of converting more leads into customers. To be honest, not all leads would give much time to your business. And if they did, it would be at the first interaction with you when they are still highly interested. […]
4 Best Zapier Integrations for Email Marketers to be more Effective
Zapier is something that every marketer should use in order to connect different apps and give unbelievable experience to subscribers.
How to Get More Loyal Customers and Upsells with Lifecycle Emails
This is the third and final article in the series on how to increase your open, click and conversion rates with machine learning. Lifecycle emails are extremely useful to increase retention, reduce churn, create a more loyal customer base and have more successful cross- and upsells. In this piece first we take a quick look […]