christmas newsletter ideas and subject line examples featured image

11+ Christmas Newsletter Ideas & Examples (90+ Subject Line Included)

christmas newsletter ideas and subject line examples featured image

As we head towards the most magical time of the year, email marketers are squeezing their heads thinking what Christmas newsletter idea would stand out.

It is Christmas season, and for every business it an opportunity to catch up and reach your yearly sales goals. To realize that you need catchy email subject lines to increase your open rates, and stunning email content to maximize your conversion and email marketing ROI.

Here are 11+ Christmas newsletter ideas, alongside 90+ catchy Christmas email subject lines examples to thrive your Christmas email marketing campaigns.

3 Stages of a Christmas Email Campaign

Christmas email marketing campaign isn’t one email that you send during Christmas days to your subscribers’ list.

To reach the full potential, you have to create a 3 stages Christmas email campaign:

  1. Pre-Christmas: A few weeks before the Christmas period.
  2. Christmas: Couple of days before Christmas.
  3. Post-Christmas: A few weeks after Christmas.

1. Pre-Christmas campaign

During this time of the year, the email inbox is going to be a busy place.

Stay ahead of the competition by sending a pre-Christmas email campaign to stay at the top of your subscribers’ minds.

You can warm them for the Christmas spirit by sending a season’s greetings for example.

Here is a great example coming from Analytix Solutions, with simple wishes enough to warm subscribers.

Wishing you Happy Holidays Analytix Solutions

This is just the right feel and tone for the holiday season.

Another example, in a kind of different way, tells customers that there’s still time to do holiday shopping.

2 Days until Christmas, find your nearest store

2. Christmas Email campaign

The season has finally arrived and if you already sent a Pre-Christmas campaign, your subscribers will open your Christmas newsletter and look at what you have to offer.

Yeah; “Look at what you have to offer” because some of your loyal subscribers might be expecting a great offer from you during the holiday season.

You can offer discounts, email only deals or an exclusive Christmas offer.

At this stage, you can do a lot with email personalization providing your customers with Christmas discounts on products they’ve already shown interest in. It is a great way to encourage them to take action on your email.

Here is an example of an email Christmas offer from Tailor Brands.

12 days of branding Tailor Brands

Discounts during the holiday season is another great strategy used by most businesses to increase their end of the year sales.

Promotional email example, Early Gift 50% Off

3. Post-Christmas campaign

Christmas is over by the 26th of December, but this never means that your email campaign is.

After Christmas, everyone is relaxing and the email inbox is not a crowded place at that time.

Take advantage of the opportunity, send a Post-Christmas campaign with a ‘killer’ subject line to stand out of the crowd.

The end of the year is a great time to take the last shot at boosting your business results.

Here is a December newsletter idea:

With perfect email design and copy, I have to give credits to Prezi for the excellent job engaging their subscribers with this post-Christmas gift.

Wrap the old year with a bow

This email template can be a great start for the new year as well.

After we have covered the three stages of a successful Christmas email campaign, let’s see how different brands are infusing the Christmas spirit into email marketing campaigns.

11+ Christmas Newsletter Design and Template Ideas for your Email Campaign

We are thrilled to be sharing with you 11+ newsletter template design examples to give you ideas for your promotional Christmas email campaign.

1. Promote your Christmasy products

Here is one of the best Christmas newsletter template examples from Starbucks. It is beautifully designed, it is all in red and it displays a collection of photos and illustrations, featuring the Starbucks’ famous Christmas cups.

The greater part of the email’s body is occupied by sections presenting Starbucks’ Christmas products, Christmas cookies, the Christmas cards, and eGifts.

Share Joy, Starbucks holiday promotion email example

2. Trigger your subscribers’ curiosity

Another cool Xmas newsletter example comes from LevelUp. Wishing happy holidays for their contacts, and triggering their curiosity with many wrapped gifts.

Happy Holidays from LevelUp, gift email template example


Speaking of wrapped gifts.

3. Christmas gifts and wrapping

The personalized gifts and decorations website Not On The High Street prepared this Christmas email newsletter for its clients.

The following email template example offers ideas for handcrafted decorations and gifts wrappers in a beautiful and original way.

Make it all just the way you like it

The top part of the HTML email template is occupied by a links menu, which the reader may use to browse through the various categories of the website.

Let me give you some examples;

4. Thank your subscribers

Sometimes just thanking your subscribers is enough. That’s what AviationCV did for their subscribers in this Christmas email message.

Remembering special people at Christmas

5. Create a crafty, creative Christmas email design

It is stunning how these simple photos come to life with these lovely illustrations.

Get inspired by this promotional Christmas email design from J.Crew. That indeed grabs attention. The colors, lovely mouse and the main message fits well with the entire design and Christmas vibes.

In their promotional Christmas campaign, they offered discounts combined with free shipping. Not a bad idea.

Grab your mouse! and shop now JCrew promotional Xmas email

6. Get a little classy

Rid of the red-green-gold triptych color palette, the unlikely Christmas email template colors are unexpectedly classy and cozy when it comes to the design.

This darker-tone selection grants the campaign with a touch of prestige and classiness.

As you can tell, only a Christmas tree slightly appearing at the background.

Merry Christmas, classy Xmas email template

7. Blow life into your Christmas emails with animated GIFs

An interesting pre-Christmas email campaign example from Merci Maman.

This is a great Xmas email newsletter design in which they ‘killed’, positively, their pre-Christmas email campaign with an animated GIF.

40 daays to go before Christmas! Merci Maman animated email

Here’s another animated HTML email template design sample from Bonobos where they promoted their Christmas deal in a poetic way. Animation indeed grabs attention.

Under the tree, shipped for free. Bonobos Chritmas email example

8. Cheer your subscribers with gift ideas for their loved ones

Probably many of your subscribers are still wondering about what gifts to buy for their loved ones, or maybe struggling with gifts’ wrapping.

Michaels succeeded their Christmas email campaign with this creative piece of art:

The Ultimate Gift Guide, Michaels Christmas email newsletter

9. Send heart-warming wishes

From home to home, and heart to heart, from one place to another. The warmth and joy of a Merry Christmas bring us closer to each other. Sweet isn’t?

You can spread this holiday spirit by getting personal with your contacts and make them feel as if they are part of your family.

Here is a heart-warming Christmas newsletter design idea.

From our families to yours... Merry Christmas

10. Gamify your email

Why not send a riddle, online scavenger hunt, or puzzle as a surprising and fun Christmas newsletter idea?

Here is a cool email template design example that Banana Republic used for their Christmas campaign.

pick a deal, any deal! Banana Republic gamification email example

11. Branding with an original email

The best Christmas email campaigns are not only for promoting sales and discounts, instead, you can also take advantage of this season to strengthen your business’s brand. Just like United Colors of Benetton did in the following Christmas email:

Merry Christmas by Benetton

Smart isn’t?

90+ Christmas Email Subject Lines

After you have defined the goal of your Christmas email campaign. It’s time to come up with the subject line that stands out in the email subscriber’s inbox.

If you don’t get your subscribers to open your email, the rest of your email doesn’t matter.

Get inspired for your Xmas email campaign subject line with these 90+  examples.

  1. Apple: Give iPad. And put some fun under the tree.
  2. Tailor Brands: FREE Month of Unlimited Brand Design!
  3. Tory Burch: Presenting: Tory’s Gift Guide
  4. Frank Body: Babe, free shipping this holiday season
  5. Prezi: Our little gift to you
  6. Shutterstock: Hand-picked images for the holidays
  7. JetBlue Airways: A sale to escape the winter weather!
  8. Vertical Response: Are your holiday cards in the mail yet? Get 60% off!
  9. Trello: 12 Presents To Make You More Productive These Holidays
  10. World Market: Ho-Ho-WHOA! 50% off Wine Gift Baskets + Holiday Food and Decor.
  11. Food & Wine: 27 Recipes for a Christmas Cocktail Bash
  12. UberEATS: Brr – warm up with some free hot chocolate.
  13. Groupon: Groupon’s Most Wanted This Holiday Season
  14. Configure IT: We’ve got an early gift for you
  15. Uncommon Goods: Ho Ho Ho… The Time Has Come
  16. LEGO: NEW LEGO® Star Wars™ sets and a free GIFT!
  17. Just Give: Gifts that do good… and feel good
  18. Finish Line: The Holiday Gift Guide is here. Game on for gift giving.
  19. 1973: Here’s a gift just for you…
  20. BarkBox: Dog people give the best gifts
  21. Taco Bell: Happy Holidays! We made you a game! Want to play?
  22. Shutterstock: Hand-picked images for the holidays
  23. Airbnb: Share the Air – News, travel ideas, tips from Airbnb
  24. Eero: The Most WonderFi Guide of the Year
  25. UGmonk: Find the Perfect Gift for Everyone on Your List
  26. Francis Lofts and Bunks: How many bunk beds can fit in Santa’s sleigh?
  27. Mystery Tackle Box: Merry Christmas From Karl VonDibble (And Mystery Tackle Box)
  28.  Southwest: Snow Fare Like A Low Fare!

The inspiration is not over. Here’s a list of other top brands’ subject lines for holiday emails. We’ve gone to the deepest corners of the internet to collect these Christmas subject lines (includes e-commerce Christmas subject lines):

  1. Your one-stop shop for all your Christmas shopping
  2. 🕒 There’s still time…
  3. 🎅 Santa’s worked his magic – 15% Off‏
  4. 🎁 The perfect gift is here!
  5. You’ve made our nice list!
  6. Your complete holiday gift guide
  7. If you open one email this Christmas…
  8. Some last minute gift ideas
  9. Spread the holiday cheer 🌟
  10. Unique holiday gifts for everyone on your list!
  11. A special gift, just for [NAME]
  12. ⏳ Our holiday deadline is tomorrow, don’t miss out!
  13. 5 fantastic festive recipes for Christmas 🎄
  14. The 12 Deals of Christmas
  15. Gift Ideas for Everyone on Your List 🎁
  16. 12 Days of Savings Starts today!
  17. Ho Ho Ho (Spend Less Dough)
  18. You’re Getting Warmer – Packages from $59
  19. 5 Easy DIY Christmas Decor tips
  20. ❄️ Our Winter Warmer Package Makes a Great Gift
  21. Jingle Your Way to Savings! HOHOHO Coupon Enclosed.
  22. Holiday Toys for Husbands – Ten Fun Ideas
  23. 🎁 Three gift ideas you haven’t thought of yet!
  24. Your Santa List: Ten Stocking Stuffers to please anyone 🎅
  25. $25 Gifts that will knock their socks off!
  26. Holiday shopping stressing you out? We can HELP!
  27. 💡Three Perfect Gift Ideas 🎁
  28. Save 20% + FREE SHIPPING. 2 Days Only
  29. The Season To Give Great Gifts + 20-40% Off‏
  30. 🎄Christmas Countdown: 40-50% Off Sweaters🎄‏
  31. Top 10 Holiday Gifts + 10% Off & Free Shipping‏
  32. Stocking Stuffer Sunday…Save on Gifts, Gadgets, and More‏
  33. Order Early For Extra Savings & a Stress-Free Holiday Season
  34. This Weekend Only: Save xx% at [your business]
  35. 🍕Merry Crustmas! 🍕 Surprise your family with a pizza dinner!
  36. Hairy Christmas! It’s 2 for 1 week at Supercuts!
  37. Share this wonderful news with your loved ones
  38. Feeling Christmassy? 🎄🌟
  39. Ho ho ho! Holiday savings inside!
  40. Deals as red-hot as Rudolph’s nose! 🦌
  41. Michael Bublé or Mariah Carey? 🤔
  42. Here’s our gift to you 🎁
  43. Christmas is about sharing
  44. See our holiday style guide
  45. Looking for Christmas gift inspirations?
  46. Get your gifts on time with free shipping
  47. Guaranteed Christmas morning smiles inside
  48. Don’t risk it. Buy your own perfect gift! 🎁
  49. Buying gifts last minute? We’ve got you covered ✅
  50. Perfect gift for everyone you love
  51. Out of ideas? Get a gift card!
  52. 5 Christmas dinner conversation starters. You’ll thanks us later!
  53. Forget 🎅Santa🎅 – treat yourself
  54. A Christmas 🎁 for our best customers only
  55. Let’s catch up before Santa gets here!

Writing a Christmas-themed subject line is a sort of art for some email marketers. You don’t have to be over promotional here, you can send Christmas wishes in your subject line.

When you run a holiday email campaign, make sure to come up with an impressive subject line to increase email open rate.

Don’t be afraid of using emojis in your email marketing. When used well, emojis are proven to increase your opens.

P.S. You can easily add emojis to your Christmas email subject lines using Automizy.

How to add emojis to your subject lines in Automizy

BONUS: 3 Extra Christmas Email Tips

Create a workflow, don’t stick to one email

Christmas email campaign is not about sending one single email to your contact list and sit back. Get inspired for your automated email campaign with these examples.

Here is a video on how to create your Christmas email campaign on Automizy.

Share an act of kindness

Most businesses around the world are engaged in a sort of a Corporate Social Responsibility (CSR) It is a way for companies to take responsibility for a social or an environmental cause. It can be a charity or a movement. Depends on what the company wants to stand for. 

Since the holiday and Christmas season is about giving, don’t be afraid to share your company’s volunteer and charitable activities; and invite your customers to contribute.

Sometimes when allocating a percentage of your revenue to donate it to a charity, customers feel like they want to contribute as well. Or you can share with them a donation link.

Christmas is about giving, you can involve that holiday spirit in your Christmas email campaign.

Wish your subscribers a Merry Christmas

You can make your email super personal by wishing your subscribers a Merry Christmas through a plain-text email.

Plain text emails are used for email campaigns that contain text without any images or HTML coding. It looks exactly as if one of your friends or colleagues from work sent you an email.

Sending a plain text email for your Christmas campaign will make the relationship with your subscribers more genuine. That’s what Christmas is all about, after all.


The Christmas season is all about lights, sharing and gifting our loved ones.

For businesses, it is also a profitable season to:

  • Get closer to our contacts
  • Increase our end of the year sales
  • Thank and reward our loyal customers

We’d love to take a look at your Christmas newsletter examples, never hesitate to share it with us. You know Christmas season is all about sharing.

‘Maily’ Christmas 🤩

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