In today’s post, you’re going to read about abandoned shopping carts. We’re going to give you some tips to regain them back to shopping with the help of newsletters.
Perhaps, cart abandonment causes the biggest headache for the webshop owners. They are those who started the shopping, but not finished it for different reasons. Probably, the most difficult mission is to retrieve and encourage these people back to finishing their started action.
In our days, there are lots of opportunities available to follow up customers and cart abandoners, let’s just think about the Google Adwords Remarketing’s campaigns. In addition, it’s not only Adwords what can be used for regaining your customers, it’s also possible with newsletters.
Thanks to the email addresses of your customers, subscribers can be accessible with personalized emails at any time from anywhere. These emails can also be sent to shoppers who abandoned their carts.
How to create campaigns for cart abandoners?
Ask for the customer’s email address as a very first step during the shopping. Ask them for this information at the point of putting items into the basket or straight after registering. As a result of this, you will have their availability and you will be able to send them newsletters not only after a failed shopping but also when they completed it.
Follow up your customers. At most web shops provide the opportunity to follow up single customer’s activity. Observe, where and at which point the customers step back from the actual purchasing.
At most email marketing software such as Automizy the automation feature can be found, so event related newsletters can be sent out easily to subscribers as well as to already existing customers. Create a set of reminder email which is based on automation in order to regain your customers. There is a great chance that they will finish the started shopping if you make this effort instead of neglect it.
What should the reminder letters contain?
- Obviously, you need to pay attention for the subject line, because this is the very first point what the addressee will see at his or her mailbox. So make a great effort to the subject line and encourage your customers for the shopping with it. Remind them that they have an unfinished purchasing and it still can be completed.
- The most effective way is to place a link in your letter which indicates to the basket, so at each unfinished shopping the customer will find themselves there just by a click and they will only have a little chance to navigate away.
- At the first email, ask just for the reason why the shopping has not been completed, in addition, you can even question if he or she had any trouble during the process. Provide your customer service contact details for this type of cases. At the same time has not just the problem could be revealed but may also the process will be completed with the help of customer service.
- You can even set up a deadline in the reminder email, for example, give them 2-3 days to complete the shopping and you could remind them for this at each time.
- It’s also a good idea to combo discounts and deals with the reminder emails. For example, in case of a completed shopping offer them free delivery or discount for the next one.
When and how many reminder emails should you send out?
- First of all, it’s important to know that the reminder emails are the most effective in series, it means that it’s worth to send more reminder emails to a basket leaver customer.
- Several surveys pointed out that the most powerful time for sending a reminder email out is one hour after the cart’s been left. According to the SaleCycle survey, the conversion increased by 5, 2% if the letter’s been sent out in 20 minutes after cart abandonment to those who sent out this type of email after a day.
- However, one swallow does not make summer, so most of the time one follow up letter is not enough. Send the next email within 12-24 hours to those who left the basket the latest and the third one should be sent out between 48-72 hours.
- Furthermore, send the last one a week after the leaving happened.
Try out the reminder email campaigns, believe me, you won’t be disappointed!
He graduated from the Technical University of Budapest, with master’s degree in Software Engineering, Economics and Management.
As a serial entrepreneur he has 10+ failed projects and one big winner one: growing Protopmail email marketing service from zero to a market leader position in Hungary.
He has been working more than 20 years in software development, more than 10 years in IT project management and also having the serious of 10+ years experience in email marketing and marketing automation.
Aside from running a successful business, Gabor is also an email marketing and marketing automation consultant and works for clients like GE Money, DHL, Bridgestone and for several banks and insurance companies.
He also appears at multiple online marketing colleges as a guest speaker, and a well-known speaker at online marketing related conferences.
Gabor speaks 4 languages, has three kids and he is a serious golf addict.