In our life, we often say it all happened in a flash or it depended on a tiny thing. This statement is true for marketing too, often campaigns or higher conversions are dependent on those tiny things.
Our meeting has just recently been ended in the office where we discussed, how important is to deal with the top of sales funnel, that’s where the first leads fall into the sales pipe and they are the ones who can be consumers later by a ...Read more
You might remember from my previous post that quality leads are the basis of lead management. However, one often feels that lead generation is the most daunting task ever. Let me reassure you, it’s just the opposite.Read more
Quality lead is essential to inbound marketing and, later on, sales. Bot how do you generate quality leads? You might remember from previous posts that you’ll need content to generate good quality leads.Read more
Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is that content marketing is a key pillar of inbound marketing. Basically, inbound marketing is communication through content, ...Read more
Good content is the basis of inbound marketing and marketing automation. Good content enables you to attract visitors to your website, who will then later turn into leads. However, you will need to generate these leads, ...Read more
Identifying your buyer persona, i.e. your target group is the basis of lead generation. We used to identify general target groups, however, this is far from being enough these days. We need real people, real target groups, real buyer personas ...Read more
Not dying literally, luckily, but the traditional, mass emailing method of sending the same message to everyone is not enough anymore. If you took this path in email marketing, forget it, let it go down the drain, as in the ...Read more
Lead nurturing is basically networking, nurturing your relationships with prospective clients. Most people think lead nurturing is nothing but a series of autoresponders, however, there much more to it than that: it is a complex and intricate ...Read more
Many people think, ‘Hey, I have visitors, customers and some income to make ends meet, so why should I even bother? My AdWords ads are running, newsletters are going, I have a steady customer flow, why do I need more tools to increase ...Read more
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