I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It’s extremely useful since it can be applied to a number of different things: subject lines and content of emails, landing pages, home pages, creatives for ads and the list goes on.
Buyer journey is your prospects way to pay for your solution. If you can map it, you will be able to acquire much more new customers. Therefore I share this guide that explains each stage of the buyer journey and also give you real life examples how other companies do it.
Landing pages have multiple functions: lead generation and nurturing, cross and upsells, and building loyalty. However, if you want results you need more landing pages: at least one for each buyer persona and their position in the Marketing and Sales Funnel.
If you read only 1 list of SaaS marketing best practices today, this should be the one! 20 simple but very important tips to enhance your user acquisition, user retention and grow your business as a whole.
Inbound user acquisition is the process of converting visitors of your web- and blog pages into leads by asking their contact information. After that, you manage to convert them into users by giving them educational contents and offering your trial to them.
Automizy’s goal is to build the world’s easiest Email Marketing Automation that enables anybody to create an automated email campaign.