Buyer journey is your prospects way to pay for your solution. If you can map it, you will be able to acquire much more new customers. Therefore I share this guide that explains each stage of the buyer journey and also give you real-life examples ...
Landing pages have multiple functions: lead generation and nurturing, cross and upsells, and building loyalty. However, if you want results you need more landing pages: at least one for each buyer persona and their position in the Marketing ...Read more
If you read only 1 list of SaaS marketing best practices today, this should be the one! 20 simple but very important tips to enhance your user acquisition, user retention and grow your business as a whole.Read more
Inbound user acquisition is the process of converting visitors of your web- and blog pages into leads by asking their contact information. After that, you manage to convert them into users by giving them educational contents and offering your trial ...Read more
“You have got new mail!” I am sure you have heard this phrase at some point in your life. It is the legendary time that made the history of Internet, when the roads were still being paved and we were making our way through the uncultivated ...Read more
The churn rate for subscription services is a big deal – everyone talks about it but unfortunately, they don’t really try to summarize it in an easy-to-understand way. This is why we give you a concise overview of it and also give ...Read more
As a SaaS company grows, more and more tools are needed. As it’s nearly the end of 2016, you need to implement new solutions to get you even further in 2017. Therefore we show you 3 awesome places where you can get the necessary digital tools ...Read more
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