We all know how lead nurturing helps you close more deals. Surprisingly, only a few pieces of content help you start with drip campaigns in practice. It’s strange because it is a great tool to automate your lead nurturing processes and drive ...
User acquisition can always be improved. Especially with little, smart tricks. It can easily happen that you make just one little tweak and you will win a lot. Therefore I collected 14 smart tips on how you can improve your user acquisition process.Read more
While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation industry too. Innovative, new technologies are appearing day by day that reinvents the way we – marketers – ...Read more
Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers’ life easier. It helps you focus only the most important data, performs the must-have, but repetitive todos.Read more
Split testing is a great tool to get more out of your existing traffic. And there are lots of materials, posts, articles, case studies out there… And none of them mentions the importance of AB testing drip campaigns. Why?Read more
One of the biggest questions in email marketing automation is how often you should send emails or messages to prevent high unsubscribe rate and increase conversion rate. No surprise that email send time optimization is really important!Read more
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