While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation industry too. Innovative, new technologies are appearing day by day that reinvents the way we – marketers – do our daily routine.
Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers’ life easier. It helps you focus only the most important data, performs the must-have, but repetitive todos.
Split testing is a great tool to get more out of your existing traffic. And there are lots of materials, posts, articles, case studies out there… And none of them mentions the importance of AB testing drip campaigns. Why?
One of the biggest questions in email marketing automation is how often you should send emails or messages to prevent high unsubscribe rate and increase conversion rate. No surprise that email send time optimization is really important!
Although this blog is mainly about marketing automation for SaaS, it is important to speak about the human background of it too: marketers versus programmers. I work with 3, talented software developers and we always have difficulties to understand each other.
Millions of SaaS solutions are out there – you probably have tons of competitors. Therefore it’s a great accomplishment if a user signs up for your trial. But it happens a lot of time that he uses your product once and will never log in again.
Automizy’s goal is to build the world’s easiest Email Marketing Automation that enables anybody to create an automated email campaign.