Although this blog is mainly about marketing automation for SaaS, it is important to speak about the human background of it too: marketers versus programmers. I work with 3, talented software developers and we always have difficulties to understand ...
Millions of SaaS solutions are out there – you probably have tons of competitors. Therefore it’s a great accomplishment if a user signs up for your trial. But it happens a lot of time that he uses your product once and will never log in ...Read more
The traditional user onboarding process – user registered, got an email, on the first day got another email, on the 5th day got another again, and so on… No wonder your bounce rate is terrible. Forget it. It’s not the 20th century, it’s ...Read more
I’m always hearing that email automation is easy, it will help you save time, increase your conversions and sales volume. That’s BULLS**T. You need to know the background too: it is only easy if you use it a lot, it saves time only after you ...Read more
Do you advertise free ebooks, tips or sheets to acquire new leads, don’t you? You don’t really know what to do with these leads? Or just want to know the best practice of nurturing new leads?Read more
I know that SaaS marketing is challenging… Why? Because it is pretty difficult to sell something that can’t be seen, that is continuously changing day-by-day, that is interesting only for people (or companies) with specific knowledge. This is ...Read more
As a marketer or growth hacker you are responsible for attracting more and more companies, generate more leads and clients. I know it’s a difficult task… althought you can increase your efficiency by utlizing a marketing segmentation strategy ...Read more
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