The traditional user onboarding process – user registered, got an email, on the first day got another email, on the 5th day got another again, and so on… No wonder your bounce rate is terrible. Forget it. It’s not the 20th century, it’s the cloud. The C.L.O.U.D.
I’m always hearing that email automation is easy, it will help you save time, increase your conversions and sales volume. That’s BULLS**T. You need to know the background too: it is only easy if you use it a lot, it saves time only after you set it up, it only increases conversion and sales volume if you do it well!
Do you advertise free ebooks, tips or sheets to acquire new leads, don’t you? You don’t really know what to do with these leads? Or just want to know the best practice of nurturing new leads?
I know that SaaS marketing is challenging… Why? Because it is pretty difficult to sell something that can’t be seen, that is continuously changing day-by-day, that is interesting only for people (or companies) with specific knowledge. This is why I try to clarify in this article what is SaaS marketing.
As a marketer or growth hacker you are responsible for attracting more and more companies, generate more leads and clients. I know it’s a difficult task… althought you can increase your efficiency by utlizing a marketing segmentation strategy to segment the traffic you generated the right way.
You check your metrics and you see that your stats are around the benchmarks. But you are a startup, aren’t you? You should have much higher stats, shouldn’t you?! Here is an approach for funnel optimization that can produce crazy numbers. Introducing the lead generation funnel concept.
It doesn’t matter whether you want investment or you bootstrap, as a company owner you have to decide which is the right go-to-market solution for you. Choose wrong and you will fail. So here you is your chance: read the 3 types of solutions and pick one working SaaS startup business model.
There are lots of companies out there who are growing rapidly. Zendesk, Box, Atlassian are performing amazingly. We know that they have really good offers, products and marketing strategies.
Automizy’s goal is to build the world’s easiest Email Marketing Automation that enables anybody to create an automated email campaign.