Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers’ life easier. It helps you focus only the most important data, performs the must-have, but repetitive todos.
Split testing is a great tool to get more out of your existing traffic. And there are lots of materials, posts, articles, case studies out there… And none of them mentions the importance of AB testing drip campaigns. Why?Read more
One of the biggest questions in email marketing automation is how often you should send emails or messages to prevent high unsubscribe rate and increase conversion rate. No surprise that email send time optimization is really important!Read more
Although this blog is mainly about marketing automation for SaaS, it is important to speak about the human background of it too: marketers versus programmers. I work with 3, talented software developers and we always have difficulties to understand ...Read more
Millions of SaaS solutions are out there – you probably have tons of competitors. Therefore it’s a great accomplishment if a user signs up for your trial. But it happens a lot of time that he uses your product once and will never log in ...Read more
The traditional user onboarding process – user registered, got an email, on the first day got another email, on the 5th day got another again, and so on… No wonder your bounce rate is terrible. Forget it. It’s not the 20th century, it’s ...Read more
I’m always hearing that email automation is easy, it will help you save time, increase your conversions and sales volume. That’s BULLS**T. You need to know the background too: it is only easy if you use it a lot, it saves time only after you ...Read more
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