slot-machine-multi-armed bandit testing

How to Optimize Your Drip Campaigns with Multi-Armed Bandit Testing?

Experimenting with your content is a must-have thing if you are a marketer. But there are some cases when the well-known split testing methodology doesn’t provide satisfying results.

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User acquisition is like porn

Copy these 14 easy tips to improve your user acquisition process

User acquisition can always be improved. Especially with little, smart tricks. It can easily happen that you make just one little tweak and you will win a lot. Therefore I collected 14 smart tips on how you can improve your user acquisition process.

Short wins of user acquisition


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Automatic client onboarding emails

6 smart steps To Start with automatic client onboarding emails

As you may know, autoresponders are dead for user onboarding. You need to send targeted messages to your users according to their behavior in your software.

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14-marketing-experts on AI in MA

14 Marketing Experts’ Opinions on How Artificial Intelligence Could Be Used in Marketing Automation

While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation industry too. Innovative, new technologies are appearing day by day that reinvents the way we – marketers – ... 

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Artificial Intelligence for Marketing Automation

Optimize your email follow-ups automatically: introducing Artificial Intelligence for Marketing Automation

As we discussed before, it is difficult to test how frequently you should send your follow-up emails. In addition, it is nearly impossible to AB test your drip campaigns and your emails in it.

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My Favourite Free and Effective Tools for Lead Generation – Part 2

You might remember from my previous post that quality leads are the basis of lead management. However, one often feels that lead generation is the most daunting task ever. Let me reassure you, it’s just the opposite.

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