How to Optimize Your Drip Campaigns with Multi-Armed Bandit Testing?

slot-machine-multi-armed bandit testing

Experimenting with your content is a must-have thing if you are a marketer. But there are some cases when the well-known split testing methodology doesn’t provide satisfying results. Therefore you need to utilize multi-armed bandit testing! Here you will get to know what it is, how is it different, when is it better, and how can […]

Copy these 14 easy tips to improve your user acquisition process

User acquisition is like porn

User acquisition can always be improved. Especially with little, smart tricks. It can easily happen that you make just one little tweak and you will win a lot. Therefore I collected 14 smart tips on how you can improve your user acquisition process. Short wins of user acquisition Short wins can be gained by little […]

My Favourite Free and Effective Tools for Lead Generation – Part 2


You might remember from my previous post that quality leads are the basis of lead management. However, one often feels that lead generation is the most daunting task ever. Let me reassure you, it’s just the opposite. In the first part of the series, I introduced various tools that, while being efficient in lead generation, […]