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Email marketing tactics

3 Email Marketing Tactics to Implement This Year | Guest Post

It’s hard to imagine living without email at this point in our lives. In fact, companies are sending billions of marketing emails each day. So it’s hard to keep up with the competition without a strong plan in place.

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How to Get More Loyal Customers and Upsells with Lifecycle Emails

How to Get More Loyal Customers and Upsells with Lifecycle Emails

This is the third and final article in the series on how to increase your open, click and conversion rates with machine learning.

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How to Increase the Click Rates of Onboarding Emails with Machine Learning

This article continues with one more use case where you can take a look at how to increase the click rates of your onboarding emails with machine learning.

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How to Increase Email Course Open Rate with Machine Learning

I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It’s extremely useful since it can be applied to a number of different things: subject lines ... 

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ab testing drip campaign choice

Email Marketers: Are You AB Testing Drip Campaigns?

Split testing is a great tool to get more out of your existing traffic. And there are lots of materials, posts, articles, case studies out there… And none of them mentions the importance of AB testing drip campaigns. Why?

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