Lead generation with Hooks


Our meeting has just recently been ended in the office where we discussed, how important is to deal with the top of sales funnel, that’s where the first leads fall into the sales pipe and they are the ones who can be consumers later by a good chance. Yes, of course, it’s easy to say […]

What is a Buyer Persona and Why You Need It


Identifying your buyer persona, i.e. your target group is the basis of lead generation. We used to identify general target groups, however, this is far from being enough these days. We need real people, real target groups, real buyer personas to improve targeting. Buyer Persona The buyer persona is a member of your target group, […]