Automatic split testing
You set the weights and the exploration quantity. The system automatically sends the better version.
Track open and click through rates!
Split testing is not rocket science. If you want higher open rates, you create two emails with the same content in it but with different subject lines. After a specific amount of time you can go with the better performing version. If you want higher click-through rates you will create two emails with the same subject lines and with almost the same content in it. For instance in version A you use a CTA like “Click here” and in version “B” you change this to “Want to know more”. And again, you can go with the better performing CTA. You can test images, textual elements, CTAs in your emails. By conducting these experiments, you will have higher open and click-through rates week by week.
Split testing is not difficult but can increase your open and click-through rates week by week!
Go with the better performing email automatically!
In Automizy we automate your split testing processes to save you time. If you use A/B test for an email, you can decide how long the experiment should last and how many people should be part of your experiment. When the time is over, our software automatically sends out the better performing email to the rest of contacts on that segment list. Easy-peasy.
Automizy automatically sends out the better performing email to your segment in order to save you time.