5 Things Good Email Marketers Never Do

5 things good email marketers never do

Email is one of the most powerful mediums to engage your audience. People today depend on their inboxes as a repository of information, both from personal contacts and brands alike.  Inboxes are searchable, and because so many email platforms offer practically infinite amounts of storage these days, you almost never have to delete anything. For example, […]

Stop doing email send time optimization – it’s bullshit

email send time optimization is bullshit

One of the biggest questions in email marketing automation is how often you should send emails or messages to prevent high unsubscribe rate and increase conversion rate. No surprise that email send time optimization is really important! But current solutions don’t let you do it effectively – therefore every time you spend on optimization is […]