Today’s social media-driven world is a noisy place – so much so that email, by comparison, is a relative place of quiet. While it may seem old-school, creating powerful email marketing campaigns remains a crucial marketing strategy for online businesses.
The General Data Protection Regulation was adopted in April 2016, and it will come into effect on May 25, 2018. Ever since it’s adoption in 2016 it has been a hot topic in business circles and as we’re moving closer to May 25 everybody is talking about it even more.
About a year ago I started experimenting with emojis first in our social media posts, then on communities like GrowthHackers. I thought that they are great for standing out on text-heavy interfaces, like an inbox.
One of the most crucial parts of email marketing is contact management. And using lists is the traditional way of differentiating between your subscribers.
Before we begin, let’s cover some basics on lead generation for those in the dark. A lead is essentially a person who’s shown interest in your products or services, and lead generation is the process of generating leads — you attract people with the intent of converting them into leads.
The concept of a marketing or sales funnel isn’t necessarily anything new, but as more business has moved online, the process of using a marketing funnel has become digital and a bit more formalized.
Do you use email marketing at your company? Are you utilizing this fundamental way of bringing in more new leads and customers and keep existing clients?
It’s hard to imagine living without email at this point in our lives. In fact, companies are sending billions of marketing emails each day. So it’s hard to keep up with the competition without a strong plan in place.
A while back I bumped into an old friend of mine who owns a pet shop. After a bit of small talk, she started to talk about how her business is doing. She had a webshop for a while, but just recently started off with free content offers for lead generation.
Email marketing is long past the days when marketers blasted their whole list with the same weekly newsletter.
In fact, the Digital Marketing Association found that over 75% of email revenue is generated by triggered campaigns, rather than regular email blasts.