Since the tangible aspect is missing for online business, online customers love when their shopping experience feel personal.
That’s why businesses working hard on showing gratitude to their customers humanizing the ...
Some product launch dates are marked in our calendar and get us hyped, and others we never hear of or even care for.
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As a part of my job, I get into conversations with CEOs and marketers on the topic of email marketing, and I’ve always detected a confusion between the concept of broadcast emails and email autoresponders. ...
As we head towards the most magical time of the year, email marketers are squeezing their heads thinking what Christmas newsletter idea would stand out.
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Marketing trends evolve quickly nowadays. Just when you finish drafting a strategy, a new statistic or technology release appears out of nowhere and challenges every assumption you made.
Frustrating at best and maddening ...
Many marketers are still confused on the matter of using emoji in subject lines, whether it makes contacts go 😍 or 😤 .
There so much controversy and buzz around emojis, we thought it’d worth having a good hard look at the topic. Processing ...
Ask a marketing consultant what value they bring to an engagement and the responses are likely to run the gamut from strategic to tactical.
Some will harp on their ability to translate customer insights into meaningful, ...
Marketing is what takes our business ideas and delivers them to our customers. In that way, your approach to marketing is what determines whether or not you’ll be successful in business.
That puts a lot of pressure on someone who is trying to figure ...
Imagine having a list of 5000 people who showed interest in your product and service. You have their email address, name, company name, and phone number and they gave you permission to reach out to them.
Now that you imagined your business heaven of ...