The marketing automation world is growing at a large scale. More and more people use some type of automation for repetitive marketing activities to increase productivity and consequently revenue.
Today’s social media-driven world is a noisy place – so much so that email, by comparison, is a relative place of quiet. While it may seem old-school, creating powerful email marketing campaigns remains a crucial marketing strategy for online businesses.
About a year ago I started experimenting with emojis first in our social media posts, then on communities like GrowthHackers. I thought that they are great for standing out on text-heavy interfaces, like an inbox.
Before we begin, let’s cover some basics on lead generation for those in the dark. A lead is essentially a person who’s shown interest in your products or services, and lead generation is the process of generating leads — you attract people with the intent of converting them into leads.
The concept of a marketing or sales funnel isn’t necessarily anything new, but as more business has moved online, the process of using a marketing funnel has become digital and a bit more formalized.
It’s hard to imagine living without email at this point in our lives. In fact, companies are sending billions of marketing emails each day. So it’s hard to keep up with the competition without a strong plan in place.
Automizy’s goal is to build the world’s easiest Email Marketing Automation that enables anybody to create an automated email campaign.