Webinars allow marketers to present information in a more digestible format to their audiences.
No geographical barriers apply for webinars, you can reach and open-up to new business opportunities around the world.
Turning ...
A single email newsletter won’t make a sale for your business, as one text message won’t convince your crush to go on a date with you.
Automated email drip campaigns have been proven to perform better toward reaching ...
In the world of email marketing, special occasions are about: more customer engagement and sales.
Since Valentine’s day is around the corner, email marketers are putting their heads crafting lovey-dovey killer Valentine’s ...
Since the tangible aspect is missing for online business, online customers love when their shopping experience feel personal.
That’s why businesses working hard on showing gratitude to their customers humanizing the ...
Some product launch dates are marked in our calendar and get us hyped, and others we never hear of or even care for.
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As a part of my job, I get into conversations with CEOs and marketers on the topic of email marketing, and I’ve always detected a confusion between the concept of broadcast emails and email autoresponders. ...
As we head towards the most magical time of the year, email marketers are squeezing their heads thinking what Christmas newsletter idea would stand out.
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Marketing trends evolve quickly nowadays. Just when you finish drafting a strategy, a new statistic or technology release appears out of nowhere and challenges every assumption you made.
Frustrating at best and maddening ...
Many marketers are still confused on the matter of using emoji in subject lines, whether it makes contacts go 😍 or 😤 .
There so much controversy and buzz around emojis, we thought it’d worth having a good hard look at the topic. Processing ...
Ask a marketing consultant what value they bring to an engagement and the responses are likely to run the gamut from strategic to tactical.
Some will harp on their ability to translate customer insights into meaningful, ...