The #1 key to getting more referrals is… email. I know what you’re thinking — “email marketing is dead, right?” The experts have been saying that…since 2007. And they’ve been wrong…since 2007.
I am not an email marketing expert, but as I run a successful online marketing and SEO blog in Hungarian, it is vital for my business to capture leads, email addresses so I can communicate efficiently with my readers.
The marketing automation world is growing at a large scale. More and more people use some type of automation for repetitive marketing activities to increase productivity and consequently revenue.
Email is one of the most powerful mediums to engage your audience. People today depend on their inboxes as a repository of information, both from personal contacts and brands alike.
Today’s social media-driven world is a noisy place – so much so that email, by comparison, is a relative place of quiet. While it may seem old-school, creating powerful email marketing campaigns remains a crucial marketing strategy for online businesses.
The General Data Protection Regulation was adopted in April 2016, and it will come into effect on May 25, 2018. Ever since it’s adoption in 2016 it has been a hot topic in business circles and as we’re moving closer to May 25 everybody is talking about it even more.
About a year ago I started experimenting with emojis first in our social media posts, then on communities like GrowthHackers. I thought that they are great for standing out on text-heavy interfaces, like an inbox.
One of the most crucial parts of email marketing is contact management. And using lists is the traditional way of differentiating between your subscribers.
Before we begin, let’s cover some basics on lead generation for those in the dark. A lead is essentially a person who’s shown interest in your products or services, and lead generation is the process of generating leads — you attract people with the intent of converting them into leads.
The concept of a marketing or sales funnel isn’t necessarily anything new, but as more business has moved online, the process of using a marketing funnel has become digital and a bit more formalized.