5 Ways to Automate Your B2B Email Marketing Automizy article featured image

5 Ways to Automate Your B2B Email Marketing | 16 Examples Included

5 Ways to Automate Your B2B Email Marketing Automizy article featured image

If you are in the B2B field, you might have experienced dealing with long sales cycles.

It might take a lot of effort from you to maintain communication with your leads.

So: how can you scale the process of communication with your leads from nurturing to closing the sales?

Email marketing could be one of the best channels for dealing with the long sales cycle.

You can automate personalized messaging to your leads based on their interactions.

To help you understand the process, we will guide you through:

What is B2B Email Marketing?

B2B or business-to-business email marketing is the concept that includes the exchange of information, products or services between two or more companies through conversational emails.

B2B email marketing is known to have a longer sales cycle. For that, influencing a consumer to make a buying decision with B2B email marketing is quite tough at times.

Establishing a B2B lead generation process is one way to make ends meet for your business and generate more sales through automated B2B email marketing.

5 Ways You Can Automate Your B2B Email Marketing

1. Use behavior-triggered emails

Set up your drip campaign trigger by selecting one of these options in Automizy.

Setting up a drip campaign in Automizy GIF

You can make your B2B email marketing personalized and automate email drip campaigns that can get triggered when a contact:

  • Gets a tag
  • Gets added to a list
  • Submits a form on your website, or
  • Clicks a link in an email
  • Etc.

Triggers allow you to fire email automation and apply actions to your subscribers. Triggers are a great tool for follow-ups to previous engagements from your target group and help you achieve your pre-defined drip campaign goals.

2. Set up email autoresponders

To Immediately acknowledge those who contact you, it is best to include autoresponders to your most important forms on your website pages.

Let people know you’ve received their email and you’ll get back to them shortly. In customers service terms this looks great.

You can use B2B email autoresponders for:

3. Create email drip campaigns

An automated email drip campaign is a triggered sequence of automated emails sent on a predefined schedule to targeted email subscribers to achieve a specific result.

Companies use B2B automated email sequences to nurture their leads since the sales cycle is longer compared to B2C.

According to EmailMonday, businesses that use marketing automation to nurture prospects experience a 451 percent increase in qualified leads.

The automated and triggered email campaign enables you to personalize messages to your subscribers on a large scale.

Each time a drip email is sent out, it comes from a queued list of pre-written emails.

A simple drip campaign workflow in Automizy

You can use automated B2B drip campaigns for:

  • Appointment setting
  • Email course
  • Building a sales pitch
  • Nurturing Leads
  • Increasing free to paid conversion

It always depends on how you put it in use. Strategy.

4. Set up automation with conditions

Email automation with conditions allows you to send out email blasts to large groups of people automatically. It also allows you to share specific messages depending on your user and what actions they perform.

Let’s first take a look at an email automation.

Here’s a breakdown of email automation with conditions created in Automizy.

email sequence example from Automizy

How does this apply for a B2B email campaign in reality?

Here’s a use-case of email automation with conditions for a B2B company.

Suppose you are managing an automated email campaign of a webinar for a B2B company.

You’ll want to send a webinar invitation email, a follow-up email, an email with the live cast link, and another email for those who did not attend.

Seems like a lot of work huh! That is when the magic of automated emails comes in handy.

It all can be managed on autopilot using automated email workflows. Your webinar email automation would look like the following example:

webinar email automation sample in Automizy

You can set up conditions in your email automation to check if:

  • Contact has opened an email
  • Contact has clicked a link
  • Contact has a tag
  • Contact is on a specific email list

That way you will be able to send behavior-based emails.

behavior based email automation in Automizy

Probably you’re doing the math now on how much time this can save you.

"a lot" GIF

5. Automate re-sending to non-openers

Resending your email campaign to non-openers allows you to resend the same email, but with a different subject line. But only to contacts who did not open your first email to increase your email open rates.

In Automizy’s Email Automation Software, you can resend your most important B2B emails to non-openers using a different subject line after a number of days that you define.

Check the “Resend to non-openers” box.

Setting the target in Automizy

Select the number of resends, whether you want to resend email once or twice.

For B2B email marketing, every new sale generated from an email campaign counts. Do not leave behind any opportunity to increase your email open rates and sales.

Let’s have a look at 16 excellent B2B email campaign ideas.

16 of The Best B2B Email Marketing Examples

1. Welcome your new users

nDash, a B2B software company, combined both a welcome and an onboarding email in just one email. With a clean UI that states the next steps, new users need to take.

nDash welcome email sample

2. Promote your activities’ bundle

Zillow’s new Premier Agent newsletter which offers free agent resources, event invites, and product announcements.

PremierAgent newsletter sequence example

It is a single email campaign that promotes multiple marketing strategies: product, content, event, etc. All in one campaign.

PremierAgent Forum event email design

If you are looking for more inspiration for your product launch email campaign, have a look at these 31 inspiring examples.

3. Set up your lead magnet autoresponder

One way to generate more leads is offering a free lead magnet to your website visitor in exchange for an email address.

Here is a B2B email template from a marketing agency, responding to contacts who fill a form to receive a free marketing audit for their business.

Viscom autoresponder amil template

4. Notify user on their trial expiration

With an eye-catching 14 that leads your eye to read, this B2B email idea is all about reminding subscribers that they only had 14 days to try out the app.

Emphasizing on the fact that everything is saved if they want to upgrade to a paid plan.

Avocode trial expiration email design

5. Confirm your customers’ payment

A good B2B email template of a branded receipt. A styled text only email, the CTA, and links are a useful addition to a plain receipt.

Abstract payment confirmation email sample

6. Remind activation

The following B2B email idea is a reminder email that Rdio send to their users a few days after their registration.

The subject line is: Almost done signing up for Rdio

Rdio activation reminder email sample

7. Re-engage with your subscribers

Such a B2B email campaign can be created by applying email workflow conditions. In order to send it uniquely to contacts who did not open previous emails, for a chance to re-engage them again.

ReturnPath re-engagement email template

8. Offer help to your customer

HelpScout send the following B2B customer care email template.

Telling customers how they can get help and it is a way to show that you care about their experience.

HelpSprout's Welcome to Help Scout email design

9. Retention email campaign

Our marketing automation fellows at SumAll are doing a great job with this holiday email newsletter. A great idea for B2B retention email campaigns.

SumAll best wishes for the NEW YEAR email design

10. Offer exclusive content to your email subscribers

The more knowledgeable, the more successful you can be in business.

Supporting your B2B audience with free educational resources is a way to capture their interest. Offering quality value can contribute to your brand trust.

Make the most of your content whether its eBooks, reports or any kind of document that your audience might be interested in. And use an email marketing campaign to distribute it.

The following B2B email example shows us how it’s done:

ebook exclusive content to your email subscribers email design

11. Expose your content

B2B email marketing campaigns aren’t always about making a sale. You can use them to drive traffic to your content.

It’s all part of that core B2B strategy. Making yourself relevant and helping them perform better.

The B2B email campaign is about offering value. No sales moves, just free resources.

Flywheel content exposing email template

12. Get more attendees with webinar invitation emails

Developing successful B2B marketing requires managing all types of content.

Webinars for B2B companies is a method to add new leads to the top of your sales funnel. And your webinar is nor only about the video broadcast, your webinar invitation emails have a lot to do with your webinar success.

Uber used clear design and 2 call-to-action buttons into their webinar event reminder email template.   

In case, you are looking for more ideas for your webinar invitation email, get inspired with these 14 examples.

Uber webinar invitation email example

13. Send promotional sales emails

It is always better to keep B2B sales emails short, sweet, and impactful. Every sale does matter, highlight the benefit from the sale. That is what every business is looking for in your B2B sales emails.

Subsplash last call promotional sales email template

14. Ask for referrals – Make the offer multi-beneficial

The role of referral in a B2B email campaign is to ask your loyal customers to refer you to their network.

This way you increase your sales volume and at the same time establish a win-win relationship with your customers.

B2B referral emails like this increase customers’ motivation to refer you to their friends. Make your offer multi-beneficial for both referrer and recipient.

Square Cash make it rain multi-beneficial offer email design

15. Thank your customers for doing business with you

Showing gratitude to your customers makes the relationship more human. Send thank you emails to increase your customers’ engagement and loyalty.

Build a connection between what your customers have achieved with you in your customer appreciation email.

Readdle Thank you email sample

16. Ask for feedback with survey emails

Listening and respecting your customers’ feedback is among the fundamentals of business growth. As it helps you identify your pain points, and stretches your vision on areas of improvement.

Send survey emails to your customers and ask for their feedback on doing business with you.

asking for feedback Unsplash email design

19 B2B Email Subject Line Examples

Your B2B email subject line might be the blocker in front of your next sales opportunity. A subject line can block a prospect from opening a sales email.

Arm yourself with these 19 B2B email subject line to win the battle of the inbox.

  1. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line Quick question (Name) 51
  2. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform remarkably Test your subject line Have you heard? 75
  3. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line Feeling (insert emotion)? Let me help 69
  4. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line Ever Had This Problem? Tell me about it 72
  5. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform remarkably Test your subject line Hoping to help 77
  6. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line We have (insert fact) in common ... 63
  7. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform remarkably Test your subject line 10 mins -- (date)? 91
  8. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line Hi (name), (question)? 70
  9. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform remarkably Test your subject line Did you get what you were looking for? 87
  10. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line X tips/ideas for (pain point) 58
  11. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line A 3-step plan for your busy week 68
  12. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform remarkably Test your subject line (Name), I thought you might like these blogs 79
  13. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line Here's that info I promised you 66
  14. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line I'd love your feedback on… 63
  15. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform remarkably Test your subject line Know this about (topic of interest)? 76
  16. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line Am I assuming correctly? 73
  17. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line End your month strong 60
  18. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line Before you write another blog post, read this 51
  19. Mizy scored this subject line Based on the results of 100k email campaigns, this subject line would perform fairly Test your subject line Call tomorrow 59

Show off your subject line writing skills! Score your subject lines with the Subject Line Scorer in your blog articles.

Increase your email open rates by personalizing your B2B email subject lines. You can do so by including your prospects’ names in the subject lines.

email set up_subject line Automizy

As Heisenberg says:

Walter White "Say my name"

Or try Automizy’s email subject line recommender which writes you high-performing subject lines based on the copy of your email.

  • Step 1: Copy & paste your email content.
  • Step 2: Let Mizy read and analyze it.
  • Step 3: Copy, like and use the subject lines you prefer.

In 3 steps, skyrocket your email open rates.

Conclusion

Applying the tips above can scale up your B2B email marketing performance, and we all know what it means. More sales.

Crafting a B2B email series will generate leads for your business. It might also improve your B2B sales performance, but it always starts with understanding your sales process.

Make sure to save your time with automated B2B email series, and personalize the content of your emails.

On a final note, always measure and improve.


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