17 Best Confirmation Email Examples & How to Set Them Up

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17 Inspiring Confirmation Email Examples and how to set them up Automizy blog article featured image

Imagine buying something online and not receiving a confirmation email. ?

You might have reactions.

“Hold on! Did my order go through? When will my product be shipped? OMG did I just got scammed?”

You definitely don’t want your customers to have such questions.

Customer reassurance is a must for every business and it is only possible through email confirmation.

You don’t only confirm orders, you should confirm on booking, reservation, shipping, etc.

Confirmation emails are sent to customers automatically after a certain condition is triggered, such as, placing an order, booking tickets, subscribing to a newsletter, registering for a webinar, etc.

The email usually confirms information about an order, subscription, booking, registration, etc.

To help you reassure your customer with confirmation emails, I’ll guide you through:

What is a Confirmation Email?

A confirmation email is a transactional email sent to customers after a certain condition is triggered, such as: placing an order, booking tickets, subscribing to a newsletter, registering for a webinar, etc.

Confirmation emails are the messages you send to welcome a user after they’ve signed up for a service or updated their profile information.

It is recommended to send new customers a confirmation email to let them know that you received their order and then it is being processed.

You should send confirmation emails because your audience expects them and because it provides an instant connection between the consumer and your business.

4 Types of Confirmation Emails

1. Order Confirmation

An order confirmation email is the first transactional email you send to a customer when an order is placed on your website.

An order confirmation email includes the information of the placed order of the customer. It helps to reduce the post-order anxiety that most customers experience when shopping online.

2. Booking Confirmation

A booking confirmation email is a form of a thank you message that you send to customer to strengthen the relationship by thanking them for choosing your business.

The confirmation booking email includes showing gratitude to your customer and details related to the booking.

You can send booking confirmation emails to customers who book:

3. Registration Confirmation

Registration confirmation is an email sent to users after they register on your company’s website for a specific product or service.

You can use registration confirmation messages as welcome emails.

4. Subscription Confirmation

Subscription confirmation is an email sent to users after they subscribe to your newsletters to confirm that they want to receive your emails.

Subscription confirmation messages could be used as welcome emails or double opt-in confirmation process.

How to Set Up Email Confirmation (in 4 steps)

You will need to register to email marketing automation software, that would allow you to easily set up your automated confirmation emails.

Here a step-by-step process on how to automate your confirmation emails in Automizy.

You will be sending confirmation emails to contacts who opt-in to your subscription or order website forms.

To automate your emails, firstly you need to connect your website forms to your email list that visitors will opt-in.

Step 1: Create an opt-in email list

You can create an opt-in email list, so you have different lists depending on which form your website visitors subscribed through.

You can create and connect an opt-in form using Automizy and easily embed it to your website.

You can register to Automizy for free, and use our already-built-in form templates or customize your own.

Sign up form templates in Automizy that can be easily customized

This way you can create an opt-in email list for your new users for example, that you want to send registration confirmation emails to.

Step 2: Select your email trigger

Set up your automated confirmation email trigger by selecting one of these options in Automizy:

Triggers in Automizy to trigger confirmation emails

You can create personalized and automated confirmation emails that can get triggered when a contact:

  • Joins a list or submit a form
  • Gets a tag
  • Gets added to a list
  • Submits a form on your website, or
  • Clicks a link in an email
  • Visits a specific page on your website
  • Has anniversary
  • Etc.

Step 3: Create behavior-based confirmation email workflow

Now that you’ve selected your trigger for your new trial users, you have to craft your confirmation email that you want to send.

You can add your confirmation emails into Automizy real quick, like the following example demonstrates.

Sending an emial after contact "joins a list" in Automizy email workflow gif

No one would start and end his confirmation email campaign with only one email.

Let’s see how to create an advanced complete automated confirmation email campaign.

Step 4: Set up email automation with conditions

Suppose you send a double opt-in confirmation email to your new users. So in your first email, you include a confirmation button.

Applying conditions in such a case can help you learn who opened your confirmation email, who clicked the button and who did not.

"Wait for 1 day" in Automizy email flow

After the waiting period, apply the condition “Has opened an email” and split your automation for the two branches, “Yes” branch and “No” branch.

"If" condition "has opened an email"

Based on the interaction of your contacts with the first email, you can define the rest of your automation.

Based on the interaction of the contacts with the first email, defining the rest of the automation in Automizy

For instance, those who did not open the first confirmation email, receive another email to confirm their email address. But in this case, make sure to use a different email subject line.

For contacts who opened your first email, apply another condition to check on link click of the confirmation button.

For contacts who contact who opened the first email but didn’t confirm, you could send them a reminder email.

But, for contacts who opened and clicked the confirmation button, you can automate your onboarding emails to be sent.

With automated email campaigns, you can send emails to each new contact based on his/her behavior.

What to Include in Your Confirmation Emails

You can be creative with your confirmation email messages, but here are two things that are non-negotiable to include in your email format:

  • Confirm your customers request (Booking, Registration, Subscription, Order, etc.)
  • Setting the right expectations for customers

Show your customers or users their next step, explain what will happen next, tell them why they’re receiving this message.

Confirmation emails provide customers with a post-purchase reassurance feeling.

To make the best out of your confirmation emails:

  • Personalize your emails to customers
  • Recommend related products to up-sell and cross-sell.
  • Promote customer referrals
  • Offer a discount on the next purchase

Email confirmation doesn’t consist of a single email, here is a list of the possible confirmation emails to send to your new customers:

  • First email: Send order confirmation email right after the customer purchase.
  • Second email: Send shipping information email.
  • Third email: Share information on how to use the product if needed (could be onboarding email for SaaS companies).
  • Fourth email: Send a follow-up email to the customer and ask for a review. This can also be used to ask for customer feedback.

Let’s have a look at 17 of the best examples of confirmation email examples.

17 Best Confirmation Email Template Examples

We’ve put together these 17 best confirmation email examples from top brands to inspire you.

You can recreate these templates in Automizy and automate them as order, registration, or subscription confirmation emails.

6 Order confirmation emails

1. Payment confirmation email

A good example of a branded receipt. The styled CTA and links are a useful addition to a plain receipt.

Short simple copy, it demonstrates gratitude and provides just enough information as a payment confirmation message.

Abstract payment confirmation email template

2. Purchase Confirmation Email

Great receipt design and thank you from Classic Specs. The email is clear and concise, provides much more information than a regular purchase confirmation email.

Classic Specs purchase confirmation email design

3. Post-purchase thank you email

Right after a purchase is the common time to send a thank you email to your new customer. This type of email works as a purchase confirmation email and as a thank you message to customers.

"A great big thank you" confirmation email sample

4. Email customers their shipping information

Harry’s use this email as a notification of the product’s shipping information.

Engaging, humorous educational to the customer, with an original email copy that represents their brand.

Harry's "Your order has arrived" confirmation email design

5. Shipping confirmation email template

Chewy crafted this animated shipping confirmation email to notify their customers whenever an order is processed and shipped.

Includes a call-to-action button to track the order, a summary, and a detailed receipt.

Chewy "your order is on its way" confirmation email template

6. Follow up for customer feedback

A thoughtful thank you can make the customer happier about the fact that your business is considering their feedback. This thank you note shows gratitude to those who wrote to your support desk, and it is also a confirmation that their feedback is well received.

Airbnb "thanks for your email" confirmation email design

2 Subscription confirmation email

7. Thank you for subscribing email

Welcoming your new subscribers can speak volumes about your brand. And when it comes to BuzzFeed subscription confirmation email, their preview text at the top of the email, “Thanks for subscribing” lays down the perfect foundation for the start of the relationship between the subscriber and BuzzFeed.

This subscription confirmation note works also as a double opt-in confirmation email, including a wide clear button to make sure that their email list consists of real email subscribers. Not cats ?

BuzzFeed Thank you for subscribing email sample

8. Double opt-in confirmation email

With double opt-in confirmation emails, you will get a better quality mailing list because every email in your list has a double confirmation.

This can be useful to avoid the risk of keeping bad email addresses on your database.

Double opt-in is useful to avoid bots, but also because users could make spelling mistakes.

Founder Mantras Double opt-in confirmation email sample

6 Registration confirmation emails

9. Webinar confirmation emails

Webinars are among the most successful lead generation ideas for businesses.

A good webinar registration confirmation email needs to provide essential elements such as:

  • Confirmation of participation and inform the potential attendee about the basic webinar details
  • Inform registrants about a successful payment in case it is a paid webinar
  • Promote a referral program

Your webinar confirmation email is designed to maximize your event attendance and simplify your interactions with the registrants.

Let’s have a look at one of the best samples of webinar registration confirmation email.

Farm to Fork webinar confirmation email example

Besides lead gen ideas like webinars you also want to have a good fix on the different types of software you can use to generate leads.

10. Sign-up confirmation email

The following registration confirmation email is an example of what you can do without the need for long copy and images.

Campaign Monitor Sign-up confirmation email example

It’s not necessary to include a lot of elements, it can be useful to highlight the user next action. Mainly, it’s about guiding the user to your website and giving them a better understanding of the next steps to take after registration.

11. Thank you for registration email template

Just like saying thank you to customers who walk into your store, you have to do the same for your online customers.

The following registration thank you email example has a nice touch including a reminder of how the app works.

Ibotta "Thank you for registering! Unlock rebates on the brands you already buy" email template

12. Event registration confirmation email

If you are looking for a way to boost your event attendance in a smart way, crafting an event confirmation email for your prospective attendees can make a difference in the event turn out.

Some people would think the event is sold-out if you do not confirm the success of their registration.

The main perks of this email are the links to relevant web pages to help a registrant discover more about the event and its location.

Eventbrite "Smiles Davis you're good to go" registration confirmation email design

13. A user registration confirmation email template

When you give Premium Beat your email to start using their solution, they make it easy to continue with them by sending a registration confirmation email with a button to verify the new user email.

The call-to-action button is clearly defined, easy-to-click and stands out as the most important part of the email.

Premium Beat "We've got your email" user registration confirmation email template

14. Confirm user cancelations

A cancellation confirmation letter is basically you inform your ‘Ex’ customer that he’s cancellation request is approved or it’s been successful.

Not confirming cancellation might keep your customers in the dilemma of not being sure if they are going to be charged again or not.

To help you understand better, here is a cancellation note from Hulu.

Hulu Confirm user cancelations

I recommend you include a reactivation button in case someone changes his/her mind.

3 Booking confirmation emails

15. Reservation confirmation

The email confirms the reservation and has all the necessary information along with a useful link to manage your reservation.

Blind Barber "Your Appointment has been Confirmed" confirmation example

16. A flight confirmation email template

Imagine booking a flight and not receiving your flight details? What a horror story, you’d definitely forget what time you’re flying.

A flight confirmation email is important to provide your customers with

  • Details related to their booked flight
  • Detailed receipt, etc.
AmericanAirlines flight confirmation email template

American Airlines booking confirmation email cross-sells a partner’s products to their customers. Customers who travel need somewhere to stay or a car to pick them up. For that, they also include links to book a hotel room, rent a car, insurance, etc.

17. Venue booking email sample

Venue booking confirmation emails work best for those who run a venue where NGOs or businesses might hold meetings or team buildings.

Make sure you confirm the venue booking providing:

  • Booking details
  • Venue address
  • Contact in case attendees might have special requests
  • Link to manage the booking
Reserve "Smile Davis, your reservation is confirmed" venue booking email sample

10 Confirmation Email Subject Lines

  1. “Thank you for your order”
  2. “Your {Brand Name} Order Confirmation (#98765) ✅”
  3. “Order Received – {Brand Name} Order #12192”
  4. “Great news! We’ve got your order #12345 📡”
  5. “Your {Brand Name} order has been received (#12345)”
  6. “Your next box ships on (DATE)”
  7. “Welcome to {Brand Name}”
  8. “Your order is on its way  ✈️”
  9. “Your order is being processed”
  10. “Thank you for choosing to fly with us 💖”

Email subject line personalization could increase your email open rates.

Personalize your confirmation email with Automizy’s custom fields.

Click on the add field icon in the email subject line bar, and click “Add” on the custom field you want to include in your subject line.

Setting up a mail in Automizy gif

As mentioned in the examples, I recommend using emojis in your email subject lines as it helps your email to stand out in a crowded inbox.

After you have composed your subject line, test it with our free tool, The Subject Line Tester to see which would perform better. It scores your subject lines based on data from over 1 million campaigns.

The tool also provides subject line templates you can use to increase your email open rates.


Your order confirmation emails are a celebration for every new lead and customer you get.

Start by confirming email signups with subscribers. Let people know what you want their next steps to be.

It is among the essential methods for building strong customer relationship. It provides information and works as a delight to customers.

On a final note, don’t be dry, personalize your confirmation letters with customers details for higher email engagement.