Automizy logo white with text

Brought to you by Automizy, an Email Marketing Software designed to increase your email open rates.

17 Best Confirmation Email Examples & How To Set Them Up

In this post

17 Inspiring Confirmation Email Examples and how to set them up Automizy blog article featured image

Imagine buying something online and not receiving a confirmation email. 😱

You’d probably react like:

“Hold on! Did my order pass? When will they ship my order? OMG, did I just get scammed?”

You don’t want your customers to worry about such things.

Customer reassurance is a must-do for every business, and it is only possible through email confirmation. 

You shouldn’t only confirm orders. You should confirm bookings, reservations, subscriptions, registrations, etc.

Confirmation emails are sent to customers automatically after the customers take an action.

The email usually confirms information about an order, subscription, booking, registration, etc.

To help you reassure your customer with confirmation emails, I’ll guide you through:

What is a Confirmation Email?

A confirmation email is a transactional email sent to customers after a certain condition is triggered, such as: placing an order, booking tickets, subscribing to a newsletter, registering for a webinar, etc. 

Confirmation emails are the messages you send to reassure a user after they’ve signed up for a service or updated their profile information.

Send new customers a confirmation email to let them know that you’ve received their order and it’s being processed.

You should send confirmation emails because your audience expects them and because it provides an instant connection between the consumer and your business. 

4 Types of Confirmation Emails

1. Order Confirmation

An order confirmation email is the first transactional email you send to a customer when an order is placed on your website.

An order confirmation email includes the information of the order the customer made. It helps to reduce the post-order anxiety that most customers experience when shopping online.

2. Booking confirmation

A booking confirmation email can be a thank you message that you send to customers to strengthen the relationship by thanking them for choosing your business.

Use your booking confirmation email to show gratitude to your customer and share details related to their booking.

You can send booking confirmation emails to customers who book: 

  • Flights
  • Hotel rooms
  • Restaurant tables
  • Tours, etc.

3. Registration Confirmation

Registration confirmation is an email sent to users after registering on your company’s website for a specific product or service. 

You can use registration confirmation messages similarly to welcome emails.

4. Subscription confirmation

Subscription confirmation is an email sent to users after they subscribe to your newsletters to confirm that they want to receive your emails.

Subscription confirmation messages could be used as welcome emails or a double opt-in confirmation process.

How to Set Up Email Confirmation (in 4 steps)

You will need to register to email marketing automation software that would allow you to set up your automated confirmation emails quickly.

Here is a step-by-step process on how to automate your confirmation emails in Automizy.

To automate your emails, you need to connect your website forms to your email list.

Step 1: Create an opt-in email list

First thing first, a confirmation email is sent to contacts who complete a form. This form can be:

  • A subscription form on your website,
  • A landing page you’re promoting,
  • A checkout form on your website,
  • Or any other opt-in form.

If you don’t have opt-in forms for what you’re offering, you can register to Automizy and use our built-in form and landing templates, or customize your own.

Podcast subscription landing page template from Automizy

Or you can also integrate all your user acquisition channels to Automizy so you can get rid of the hustle of importing contacts manually and exporting and importing excel sheets.

Here is a shortlist of some of the integrations you can find:

The list of lead generation integrations available in Automizy

Once you have your contacts synced to your list(s) in Automizy, you can proceed to trigger your confirmation emails to new users, subscribers, and customers.

Step 2: Select your email trigger

Set up your automated confirmation email trigger by selecting one of these options in Automizy:

Triggers in Automizy to trigger confirmation emails

You can create personalized and automated confirmation emails that can get triggered when a contact:

  • Fills out a form
  • Gets a tag
  • Joins an email list
  • Opens an email
  • Has anniversary

Step 3: Create behavior-based confirmation email workflow

Now that you’ve selected your trigger for your new contacts, you have to craft your confirmation email that you want to send.

You can add your confirmation emails into Automizy real quick, like the following example demonstrates.

Sending an emial after contact "joins a list" in Automizy email workflow gif

No one would start and end his confirmation email campaign with only one email.

Let’s see how to create an advanced complete automated confirmation email campaign.

Step 4: Set up email automation with conditions

Suppose you send a double opt-in confirmation email to your new users. So in your first email, you include a confirmation button.

Applying conditions in such a case can help you learn who opened your confirmation email, who clicked the button, and who did not.

"Wait for 1 day" in Automizy email flow

After the waiting period, apply the condition “Has opened an email” and split your automation for the two branches, “Yes” branch and “No” branch.

"If" condition "has opened an email"

Based on your contacts’ interaction with the first email, you can define the rest of your automation.

Based on the interaction of the contacts with the first email, defining the rest of the automation in Automizy

For instance, those who did not open the first confirmation email receive another email to confirm their email address. But in this case, make sure to use a different email subject line.

For contacts who opened your first email, apply another condition to check on the link click of the confirmation button.

For contacts who opened the first email but didn’t confirm, you could send them a reminder email.

But, for contacts who opened and clicked the confirmation button, you can automate your follow-up emails to be sent.

With automated email campaigns, you can send emails to each new contact based on his/her behavior.

What to Include in Your Confirmation Emails

You can be creative with your confirmation email messages, but here are two things that are non-negotiable to include in your email format:

  • Confirm your customers’ requests (Booking, Registration, Subscription, Order, etc.) 
  • Setting the right expectations for customers. 

Show your customers or users their next step, explain what will happen next, tell them why they’re receiving this message.

Confirmation emails provide customers with a post-purchase reassurance feeling.

To make the best out of your confirmation emails:

  • Personalize your emails to customers
  • Recommend related products to up-sell and cross-sell
  • Promote customer referrals
  • Offer a discount on the next purchase

Email confirmation doesn’t consist of a single email. Here is a list of a possible confirmation email sequence to send to your new customers:

  • First email: Send order confirmation email right after the customer purchase.
  • Second email: Send shipping information email.
  • Third email: Share information on using the product if needed (an onboarding email for SaaS companies).
  • Fourth email: Send a follow-up email to the customer and ask for a review.

Let’s have a look at 17 of the best examples of confirmation email examples.

17 Best Confirmation Email Template Examples

We’ve put together these 17 best confirmation email examples from top brands to inspire you. 

You can recreate these templates in Automizy and automate them as order, registration, or subscription confirmation emails.

6 Order confirmation emails

1. Payment confirmation email

A good example of a branded receipt. The styled CTA and links are a useful addition to a plain receipt.

It provides comfort to new customers knowing that they can access resources to answer their questions or get in touch with someone.

Short, simple copy, demonstrates gratitude and provides just enough information as a payment confirmation message.

Abstract payment confirmation email template

When sending similar black and white emails I recommend you send a test email and check how it looks on a mobile device in dark mode.

2. Purchase Confirmation Email

This is a great receipt design and thank-you message from Classic Specs. The email is clear ,concise, and provides much more information than a regular purchase confirmation email.

Personalizing your confirmation emails with images of the purchased products gives your customers a feeling of trust and excitement.

Classic Specs purchase confirmation email design

3. Post-purchase thank you email

Right after a purchase is the common time to send a thank you email to your new customer.

This type of email works as a purchase confirmation email and as a thank you message to customers.

"A great big thank you" confirmation email sample

4. Email customers their shipping information

Harry’s used this email as a notification of the product’s shipping information. 

It’s engaging, humorous, and provides value to the customer with an original email copy that represents their brand.

When your customers are excited about receiving their order, they’ll also enjoy learning about it when they receive a shipping confirmation email.

Harry's "Your order has arrived" confirmation email design

5. Shipping confirmation email template

Chewy crafted this animated shipping confirmation email to notify their customers whenever an order is processed and shipped.

Includes a call-to-action button to track the order, a summary, and a detailed receipt. 

And the GIF makes customers feel like things are moving and makes the whole email experience dynamic.

Chewy "your order is on its way" confirmation email template

6. Follow up for customer feedback

A thoughtful thank you can make the customer happier because your business is considering their feedback. 

This thank you note shows gratitude to those who wrote to your support desk, and it is also a confirmation that their feedback is well received.

Airbnb "thanks for your email" confirmation email design

2 Subscription confirmation email

7. Thank you for subscribing email

How you welcome your new subscribers can speak volumes about your brand. And when it comes to this BuzzFeed subscription confirmation email, their preview text at the top of the email, “Thanks for subscribing,” lays down the perfect foundation for the start of the relationship between the subscriber and BuzzFeed.

This subscription confirmation note is a double opt-in confirmation email, including a wide and clear button to make sure that their email list consists of real email subscribers. Not cats 😸

BuzzFeed Thank you for subscribing email sample

8. Double opt-in confirmation email

With double opt-in confirmation emails, you will get a better quality mailing list because every email in your list has a double confirmation. 

This can be useful to avoid the risk of keeping bad email addresses on your database. 

Also, it’s useful to avoid bots, but also because users could make spelling mistakes.

The following example is minimalist and does the job perfectly. The color blue in psychology is a color that represents loyalty and comfort.

Founder Mantras Double opt-in confirmation email sample

6 Registration confirmation emails

9. Webinar confirmation emails

Webinars are among the most successful lead generation techniques for businesses.

A good webinar registration confirmation email needs to provide essential elements such as:

  • Confirmation of participation and inform the potential attendee about the basic webinar details
  • Inform registrants about a successful payment in case it is a paid webinar
  • Promote a referral program

Your webinar confirmation email is designed to maximize your event attendance and simplify your interactions with the registrants.

Let’s have a look at one of the best samples of webinar registration confirmation emails.

Farm to Fork webinar confirmation email example

Here is my take on this webinar confirmation email. 

One thing to avoid is the lengthy subject line. It’s not a good practice as it won’t appear well on registrants’ inboxes which will directly affect your email open rates.

They did well by including the main keyword at the start “Thank you for registering”, so even if the whole subject line is not visible, the recipient can still tell it’s a registration confirmation message.

However, I like the section where they ask registrants to share the webinar with their friends and colleagues. This can increase your webinar registrations.

Lastly, the section where registrants can access the upcoming webinars. Even if someone can’t attend a particular one, they can still see what other options are available.

Besides lead gen ideas like webinars you also want to have a good fix on the different types of software you can use to generate leads.

10. Sign-up confirmation email

The following registration confirmation email is a perfect example of an email with a clear, and focused call-to-action.

Particularly in the case of a SaaS product, you’d want to leave a longer copy for your onboarding emails.

It’s not necessary to include many elements, but it is helpful to highlight the user’s following action.

Mainly, it’s about guiding the user to your website and giving them a better understanding of the next steps to take after registration.

Campaign Monitor Sign-up confirmation email example

11. Thank you for registration email template

Just like saying thank you to customers who walk in and purchase something in your store, you have to do the same for your online customers.

The following registration thank-you email example has a nice touch, including a reminder of how the app works.

Ibotta "Thank you for registering! Unlock rebates on the brands you already buy" email template

12. Event registration confirmation email

If you are looking for methods to boost your event attendance, crafting an event confirmation email for your prospective attendees can make a great difference in the event’s turnout.

Some people would think the event is sold-out or cancelled if you do not confirm the success of their registration.

The key takeaway from this examples is how they link to relevant pages to help the registrants discover more about the event and its location.

Eventbrite "Smiles Davis you're good to go" registration confirmation email design

13. A user registration confirmation email template

When you give Premium Beat your email at sign-up, they make it easy to continue by sending a registration confirmation email with a button to verify your email. 

The call-to-action button is clearly defined, easy-to-find and stands out as the most important part of the email. 

Premium Beat "We've got your email" user registration confirmation email template

14. Confirm user cancelations

A cancellation confirmation letter is basically you informing your ex-customer that their cancellation request has been successful.

Not confirming cancellation might keep your customers in the dilemma of not being sure if they are going to be charged again or not.

To help you understand better, here is a cancellation note from Hulu.

Hulu Confirm user cancelations

I recommend including a reactivation button in case they change their mind.

3 Booking confirmation emails

15. Reservation confirmation

The email confirms the reservation and has all the necessary information along with a useful link to manage your reservation.

This email visually displays the booking status with a timeline image highlighting the booking confirmation.

It displays the essential information at top, and as you want to learn more they share more details.

Most importantly, it provides the necessary information that customers need to get to their appointment on time (address, time, duration, appointment ID).

Blind Barber "Your Appointment has been Confirmed" confirmation example

16. A flight confirmation email template

Imagine booking a flight and not receiving your flight details? What a horror story. You’d forget what time you’re flying.

A flight confirmation email is important to provide your customers with 

  • Details related to their booked flight
  • Detailed receipt, etc.
AmericanAirlines flight confirmation email template

American Airlines booking confirmation email cross-sells a partner’s products to their customers. Customers who travel need somewhere to stay or a car to pick them up.

To cross-sell customers, the email includes links to book a hotel room, rent a car, insurance, etc.

17. Venue booking email sample

Venue booking confirmation emails work best for those who run a venue where NGOs or businesses might hold meetings or team buildings.

Make sure you confirm the venue booking providing:

  • Booking details
  • Venue address
  • Contact in case attendees might have special requests
  • Link to manage the booking
Reserve "Smile Davis, your reservation is confirmed" venue booking email sample

10 Confirmation Email Subject Lines

Subject lines are an important part of confirmation emails because it is the first line that your customers will see.

Like the webinar subject line technique mentioned in the previous section, if you’re using a lengthy subject line, make sure to include the important words at the start.

It helps your recipients understand what the email is about without reading the whole subject line. This technique works well with skimmers too.

Choosing this wrong can lead to low email open rates.

Choose something positive, exciting, and specific for better results! Here are examples to inspire you:

  1. “Thank you for your order”
  2. “Your {Brand Name} Order Confirmation (#98765) ✅”
  3. “Order Received – {Brand Name} Order #12192”
  4. “Great news! We’ve got your order #12345 📡”
  5. “Your {Brand Name} order has been received (#12345)”
  6. “Your next box ships on (DATE)”
  7. “Welcome to {Brand Name}”
  8. “Your order is on its way  ✈️”
  9. “Your order is being processed”
  10. “Thank you for choosing to fly with us 💖”

Email subject line personalization could increase your email open rates.

Personalize your confirmation email with Automizy’s custom fields.

Click on the add field icon in the email subject line bar, and click “Add” on the custom field you want to include in your subject line.

Setting up a mail in Automizy gif

As mentioned in the examples, I recommend using emojis in your email subject lines as it helps your email to stand out in a crowded inbox.

After you have composed your subject line, test it with our free tool, The Subject Line Tester to see which would perform better. It scores your subject lines based on data from over 1 million campaigns.

The tool also provides subject line templates you can use to increase your email open rates.


Your order confirmation emails are a celebration for every new lead and customer you get.

Start by confirming email signups with subscribers. Let people know what you want their next steps to be.

It is among the essential methods for building strong customer relationship. It provides information and works as a delight to customers.

On a final note, don’t be dry, personalize your confirmation letters with customers details for higher email engagement.

Share this post

Share on facebook
Share on twitter
Share on linkedin