Promoting an email newsletter on your website for your visitors to subscribe to, is a smart way to grow your email list.
But some of your visitors ask these question after subscribing to your email list:
- Is my subscription through?
- Did I just make a typo mistake in my email address?
- Do I need to confirm my subscription to receive emails? Etc.
And you as a business, you’d ask:
- Who are my subscribers?
- Are they real people? Or spam email addresses?
- Do they want to hear from me?
And don’t worry if you’re having such thoughts, you’re not alone.
To respond to such concerns, you’ll need to send a verification email to your new email subscribers to let them know they’re joining your email list, and for you to verify their identity.
Here, subscription confirmation emails are your solution to increase your subscribers’ engagement rate and make sure you are communicating with authentic people.
That’s exactly what I’m sharing with you in this guide:
- Single opt-in vs. double opt-in
- 5 subscription confirmation emails — designing tips you can learn from
- How to set your subscription confirmation emails
Let’s get to it.
Single Opt-in vs. Double Opt-in
What is a single opt-in?
Single opt-in is when a user submits their email address through your subscription form, and they’re automatically added to your email list without the need of validating their emails.
This method would get subscribers on your email list faster. Since email confirmation is not required.
Using single opt-in for your email lists comes with some cons as well. You might be at the risk of receiving fake or spam emails.
If not, you’re exposed to the fact that some visitors will fill-in fake email addresses just to access the content.
What is double opt-in email marketing?
A double opt-in email marketing is known as confirmed opt-in, is when the user subscribes to your list and is then required to confirm their email.
This means when a website visitor subscribes to your newsletter they receive an email with a confirmation link they must click to confirm their email address.
When creating a double opt-in email, only contacts who confirm their subscription are added to your email list.
Why you should use double opt-in in your subscription
Double opt-in emails protect you from spammers, bots and fake email addresses that could increase your email software fees and downgrade the quality of your email list. This could result in wrong misleading email results and KPIs.
Aside from protecting your email list, double opt-in email process guarantees you generally engagement and open rates since contacts have to open and confirm their addresses to join your contact list. But on the other hand, you might risk losing contacts who do not confirm their email addresses
Let’s study 5 of the best subscription confirmation emails and learn what makes it successful.
5 double opt-in & subscription confirmation email examples—How to use them to get a higher quality email list
1. Put your CTA button in the spotlight
A call to action button could determine the success of your double opt-in subscription emails. Make sure you include an appealing CTA that stands out of the email and encourage subscriber action.
2. Highlight your social media channels
It’s not often that a subscription email has this much design to it, or is this well thought through.
I like how they designed their social media buttons on the following subscription email sample.
3. Minimalistic subscription confirmation emails
Not every email has to be fancy. Simplicity can be successful too as it gets the job done for your subscription confirmation emails.
A brief confirmation email guiding the subscriber to their next step. Simple and efficient.
4. Expose your features
Your subscription confirmation email could be the first email that your subscribers receive.
As the first interaction with your business, you could make it easier for your subscribers to have a deeper understanding of what you have to offer.
The following subscription confirmation messages from Republic is a great example of listing the main futures.
5. Thank your newsletter subscribers
Let’s have a look at a subscription Thank you email from Penguin Classics. Just like the books themselves, it feels classic and elegant and makes great use of quotes from writers, iconography, and a really nice background image in the header.
The email template matches perfectly Penguin Classics website. Reflect on your website template and create a subscription email that goes with it.
How to Set up Subscription Confirmation Email Funnel
Your subscription confirmation emails are email autoresponders used to confirm a user email subscription.
To guide your new subscribers to their next step, you will need to signup for an email marketing automation software. It allows you to easily set up your automated subscription confirmation emails.
Here a step-by-step process on how to set up subscription autoresponders in Automizy.
Registration emails are opt-in based emails that you send to your new users and customers.
For that, you will need to connect your website forms or landing pages where visitors opt-in, to your email list.
Step 1: Connect your user acquisition channels to your email list
Depending on how you manage your email lists, you can have one email list where you keep all contacts. Or else, you can create a separate opt-in email list for your new user registrations.
Users’ registration takes place on your:
- Website forms
- Landing pages
- Website popup
- CRM system
- Social media, etc.
It depends whether you use only one channel or more.
You can integrate all your user acquisition channels to Automizy so you can get rid of the hustle of importing contacts manually and exporting and importing excel sheets.
Your solution to instant, hustle-free contact sync between your CRM tool and email marketing automation.
Just in case you manage a small business email marketing and you do not use any CRM or whatsoever.
You can simply connect the existing forms on your web page to Automizy and have your contacts synced from your website form to your email list.
Open your Automizy account and go to “Manage contacts” then click on “Signup forms” and click on: “Connect From Website“.
This way you can create an opt-in email list for your new users that you want to send subscription email series to.
Step 2: Select your email trigger
As a confirmation email, your subscription messages are triggered by a specific user action:
- Signing up for a training
- Registering for a product demo
- Registering for a conference/webinar
- Subscribing for a newsletter, etc.
Set up your autoresponder trigger by selecting one of these options in Automizy:
- Gets a tag
- Gets added to a list
- Submits a form on your website, or
- Clicks a link in an email
Step 3: Create a behavior-based autoresponder series
Now that you’ve selected your trigger for your new subscribers, you have to create your email.
To save your time, you can add your emails into Automizy real quick.
You can create responsive email templates without any coding knowledge.
Drag and drop different email elements, fill them up with your content, choose your colors and you’re ready.
There are a default padding and design setup that looks great without any modification. Feel free to use the default setting and build your mass email newsletter in 20 secs!
Adding one email is simple, but do not bore your new subscribers with a boring email that includes loads of information.
Instead, create subscription drip email sequences to dispatch your content over multiple emails, onboard new registrants, and move smoothly your leads into your email sales funnel to maximize your conversion.
Suppose you are automating an email campaign to welcome and nurture your new email course subscribers.
Here is how visually it would look like:
With fewer efforts, you can turn your email course campaigns to a conversion machine.
You can set up the same process for any kind of registration you’re running for your bisiness.
That’s not it, let’s see how to make your subscription email sequences more sophisticated.
Step 4: Send personalized messages to your subscribers’ behavior with email automation conditions
Personalize your messages to your email subscribers based on their engagement with your email funnel.
Here is how you can do it.
Repeat the same 3 steps (covered above). Then apply “Wait for”, define the time when the next email to be sent.
Use “If/else” conditions to personalize messages, e.g. send email to who confirmed a subscription or who didn’t.
Apply the condition “Has opened an email” and split your automation for the two branches, “Yes” branch and “No” branch.
Based on the interaction of your contacts with the first email, you can define the rest of your registration email series.
To increase your email open rate, set up your email automation to send a reminder email to new users who did not open the subscription confirmation email.
For users who opened your email, apply another condition “Link/CTA click” to identify the users who confirmed subscription from those who did not.
Contacts who opened and clicked the confirmation link are more likely to convert to customers. You can proceed with your registration email workflow and onboard your converting registrants.
For contacts who did not confirm the subscription, you could send them a reminder, or a lead nurturing email.
Subscription email workflows help you create personalized customer journey for higher conversion rates.
Here you have the best examples of subscription confirmation email templates and other tips to inspire you.
With Automizy, you are able to create and automate your single/double opt-in subscription confirmation emails to increase your contacts’ engagement.
Between single and double opt-in subscription emails, which one you use and why?
Leave a reply and let us know what works better for you.
I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.