10 Popular Email Marketing Automation Campaign Examples

The 10 Most Popular Email Marketing Automation Campaign Examples

10 Popular Email Marketing Automation Campaign Examples

I suppose we can agree that we all strive to gain email opens and link clicks. These are the first steps toward higher sales and revenue in email marketing.

According to the Epsilon Email Institute, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages.

In this post, I’m going to share with you the 10 most popular email marketing automation campaign examples, and how you can create them for your business.

How To Set Up Email Marketing Automation Workflows

If you are entirely new to this topic, email workflows need to be set up using email marketing automation software.

In Automizy, you can create personalized and automated email workflows that can get triggered when a contact:

  • Gets a tag,
  • Gets added to a list,
  • Submits a form on your website, or
  • Clicks a link in an email.

Screenshot about the Triggering options in the Automizy visual automation builder.

You can also set up personalized automations based on the information you collect about your contacts.

Personalization

Personalization is done through custom fields (aka merge tags) and contact tagging. Both allow you to use the additional information about your contacts so you can send even more targeted messages and offers when the time is right.

You can put custom fields into your emails like {{firstname}}, and when the email is sent, this {{firstname}} will be replaced with the first name of each recipient. Of course, you need to have your subscribers’ first name in your database for this to work. You can do this with all types of data, so you can get as personal as you’d like.

You can use contact tags to label your subscribers based on their behavior.

You can add tags manually to an individual contact or a group of contacts. Also, you can add them automatically using the “Add Tag to contact” in the Visual Automation Builder.

Do this: Add Tag to contact

You can use tags to:

  • Create targeted segments with Live Filtering and send bulk emails to these segments,
  • Trigger Automations,
  • Use Tags as Conditions in Automations for personalized journeys,
  • And much more.

There are two types of contact information, behavior-based information, and data provided by your subscribers themselves.

One type of the behavior-based information is meta information you add to your subscribers. Such as: downloaded a specific ebook, is getting educational emails of your course, became a lead, paid, and more.

Let’s thrust forward into email marketing automation and go through more email marketing tips and learn about the most popular automated campaigns.

General Email Marketing Automation Tips

Avoid spamming

To avoid spamming your subscribers create a tagging action that puts an “active” tag on the contacts when they start on an automation.

Add Tag with active tag in the Automizy automation builder

At the end of it, create a tagging action that removes this “active” tag from the contact.

Remove Tag with active tag in the Automizy automation builder

Next, make sure that you exclude all the contacts who have the “active” tag from the segments you send out newsletters or any other broadcast email too.

Get more email replies

If you have a role in sales, business development, marketing, or PR, the chances are that you send a lot of emails. If done well, outbound emails can be extremely effective in acquiring new customers, increasing sales or establishing key partnerships.

And you don’t want to feel like talking to yourself. Part of acquiring customers and partners depends on the email replies and conversations.

To get some more replies from your subscribers is to include a plain text email. As Marketo’s research showed:

  • A/B testing results indicate that plain-text emails offer 100 percent deliverability.
  • Plain text emails have 17 percent higher CTRs than HTML emails.

You can ask about their reason for the subscription, feedback about the content or the product.

It’s best to include these type of emails at the beginning of automations (2nd or 3rd email) when your subscribers still have that early excitement.

Start the subject line with “Fwd:” and personalize it with the subscribers’ first name.

You can do this by adding the {{firstname}} custom field. In this case, your subject will be something like Fwd: {{firstname}}, glad to have you with us. In the recipient’s inbox, it’ll look something like this: Fwd: John, glad to have you with us.

Write it like you would write a regular email to a friend a colleague, use a casual tone.

State that their opinion, feedback is essential and that you’re expecting their reply.

To really sell it include something like this to the end of the email:

Forwarded message text with custom fields to personalized it to each recipient.

Depending on your industry and brand tone you can also use emojis in emails to make your emails more friendly and personal.

When implementing email marketing within your business, avoiding the spam filters and engaging your contacts is a priority to get started correctly.

Now, before we go through any campaign example or template. Do you know the difference between drip campaigns and other email automations?

Drip Campaigns VS Automations

Think of drip campaigns as linear email sequences, where you send a pre-written set of messages to leads, customers or prospects over time. All contacts are treated the same, receiving the same kind of content.

However, automated email marketing campaigns can get much more sophisticated. If you want to send personalized emails based on someone’s behavior and actions, you have to use conditions. Conditions can be things like:

  • If a subscriber opened an email,
  • If a subscriber clicked a link in an email,
  • If a subscriber has a tag,
  • If a subscriber is on a list,
  • Or custom field values.

If contact has opened an email, has clicked a link in an email

Based on the conditions you can trigger more relevant messages that bring the lead further down the customer journey and towards a sale.

All drip campaigns are automations, but automations with conditions cannot be drip campaigns.

Enough with the introduction; let’s get on with the 10 most popular email marketing automation campaign examples.

Save time creating automations. We released workflow templates called Automation Blueprints in Automizy. Get started for free!

1. Engage Your New Blog Subscribers with a Welcome Drip Campaign

Greet your brand new blog subscribers with a welcome drip campaign. It’s your chance to take advantage of the early excitement and curiosity of new email subscribers. It is a must.

A welcome email campaign is great because:

  • You and your subscribers can learn about each other.
  • It builds momentum and drives new readers to your old content.
  • It takes the relation further.

In the first email of your welcome campaign, you should introduce yourself or your company.

Talk about the history of your brand. This lets your subscribers take a peek behind the scenes.

Also in the first email, you should ask a relevant question and request a reply. This is a great way to engage your new subscribers. Also, you can gather valuable feedback about your content and product, which you can use to refine your marketing automation strategy.

Someone signed up for your newsletter. You converted a blog visitor to a subscriber. That means they are really interested in your content.

But over time that interest will start to fade, so you have to build on this initial momentum.

Did you know:

That approximately 75% of users expect a welcome email after signing up? Also, 90% of users go cold after 1 hour. Don’t spread the emails in your welcome automation too far apart.

This lets you keep your subscribers’ engagement and interest up for a longer time.

Most of your newsletter subscribers are only familiar with your newer blog posts. So sharing your best pieces in your welcome drip campaign is a great way to showcase some of your older work.

Nowadays, an email subscription is a big commitment compared to social follow.

So, after you’ve introduced yourself and provided value, ask them to follow you on your socials.

How to Build a Welcome Drip Campaign

Your trigger for an email marketing drip campaign can be a form submission.

Then create two tagging actions. The first should put an “active” tag and the second a “blog_subscriber” tag on the contact.

After that, create an email sending action with your welcome email.

Put a waiting period of 1 day and then include your second email with one of your most popular blog articles.

Repeat this process for a couple of times, but increase the delay to 2 days. You don’t want to annoy your users with too frequent emails.

In the following emails include articles that have the same topic as some of your gated content.

In addition to the link to your blog posts, link to the landing pages of your gated content. This a great way to segment your subscribers based on their engagement level. If visitors opt in for one of your lead magnets, it’s a clear indication that they are interested in your content.

I’d recommend using about 3-5 emails in a welcome campaign.

Blog Subscriber Automation Email Examples

The best way to learn about drip marketing campaigns for is to see an actual successful blog welcome email campaign sample.

This is an example from HubSpot, an inbound marketing and sales software that helps companies attract visitors, convert leads and close deals.

The first email is sent when a visitor subscribes to their blog:

The first email of a lead magnet follow up automation from Hubspot

A warm welcome where HubSpot put the email subscriber in the scene so the contact set the right expectations toward their email marketing drip, and learn a little about what he or she will receive in the next days.

A few days later, they share more content and articles in the second email of the sequence:

The sceond lead magnet follow up email from Hubspot

Here is the last email of the campaign, and I will share with you the secret behind this:

The last email of a lead magnet follow up by Hubspot

Based on the interaction of the contact with this email, the next emails and content can be optimized according to the preferences of the subscriber.

If we look closer to HubSpot email templates, we can tell that the first is a basic welcome email. The second, providing blog posts on the topic of social media. However the third is about driving traffic.

The trick is if a contact reacts positively with the social media email, HubSpot can send social media related offers to those contacts who are qualified based on the data collected from the automation campaign.

Alternatively, if your welcome contains vital information you want your subscribers to see you can create and automation to resend your welcome email with a different subject line. Check out this video on how to create a campaign like this in Automizy:

Let’s continue and check another sample of our marketing automation campaign examples.

2. Maximize Targeted Leads With Lead Magnets

Lead magnets are a crucial part of a high-converting lead gen funnel. But if you just collect email address and then send the download link in the first email, you’re not taking full advantage of your lead magnets.

Create an automation for each of your lead magnets, where you share additional resources on the topics covered in them.

The first email in the sequence must contain the download link to the lead magnet, and I recommend adding a brief introduction to your brand.

In the following emails, you should provide some more material around the subject of your lead magnet. These can be blog articles, white papers, podcasts in the same topic as the gated content your subscriber downloaded.

Write some teaser sentences in the emails and put a call-to-action with a link to the content. Get ideas for your lead magnets with these 39 lead generation examples.

Lead Magnet Follow-up Email Examples

Here is an example from Conversion Rate Experts, a leading agency for conversion rate optimization.

Their website visitors are offered a collection of free resources as a lead magnet for an opt-in, which you can see in the following screenshot:

Opt in pop up example from Conversion Rate Experts. Download these free resources

Right after a visitor signs up, a first email is triggered to be sent.

The first email will introduce the promised free resources:

Conversion Rate Expert first automated email Please confirm your subscription and get access

Clicking the CTA button on the email, the newly acquired contact will get to download the CRO Toolkit.

It doesn’t end there. A few days later, they share more content and articles in the further email of the sequence:

Conversion Rate Expert second automated email valuable resource #2

As mentioned in the email subject, Conversion Rate Experts tend to send 10 emails containing free resources and tips. That is what I call: treating their leads right.

But after the 10th email, they trigger a sales email to be sent where they offer their CRO services:

We are growing companies and careers faster than ever.

I like that Conversion Rate Experts set up expectations for their contacts mentioning the number of emails that will be sent in the subject line. Also, I admire how they make sure that contacts pass from a website visitors, to a marketing qualified leads, and all the way to sales qualified leads.

As you create your automation campaign pay attention to the order of your emails. Think about these automation examples as mini funnels; you should provide a great user experience.

Also, make sure you’re gradually building up to your sales pitch in your emails’ strategy. Include your actual pitch in the last email of the sequence, but it shouldn’t come out of the blue.

Lead Magnet Follow Up Drip Campaign Example

This is the actual drip campaign we use for following up with leads who downloaded the Ultimate Lead Generation Cheat Sheet.

Follow up automation for the Lead Generation Cheat Sheet

As you can see on the picture, this marketing automation workflow will be triggered when a contact gets the “leadgencheatsheet_hook” tag.

I choose a tagging action as the trigger because people can opt in this campaign from multiple places: forms on landing pages, different popups, slide-ins, etc. And when people fill out either of these forms, they get the “leadgencheatsheet_hook” tag that’ll trigger the drip campaign.

Once again, create a tagging action that puts an “active” tag on the contact.

After that, create an email sending action with your welcome email containing the download link to the lead magnet the contact opted in for.

Put a waiting period of 2 days and then include your second email with some general articles on the topic of the lead magnet.

In the following emails include articles that revolve around the same subject as the specific lead magnet. But, gradually dive deeper into the topic with a more advanced material.

Just like with the welcome email campaign, I’d recommend using about 3-5 emails in a lead magnet follow-up. Don’t forget about your sales pitch and make sure it doesn’t come out of the blue.

Save time creating automations. We released workflow templates called Automation Blueprints in Automizy. Get started for free!

3. Attract Leads Through an Email Course Campaign

An automated email course campaign is another example of a lead magnet you can use, and it has some clear benefits:

  • It attracts the right traffic.
  • Your subscribers are expecting emails from you.
  • Launching one is easy.
  • Makes lead nurturing easy.

Choose a topic based on your industry. You can check out the performance of your blog articles, make a list of the most popular ones and figure out a topic.

Before launching it’s essential to set goals for your email course drip campaign. If you’d like to improve the efficiency, later on, you’ll have to dig deeper into your data.

In this case, your most important email marketing metrics will be the open rates of emails individually and the overall open rate of your drip campaign.

The next step of your strategy is to write the emails which will make up the email course. Generally, most email courses contain about 5-7 emails.

Figure out how many emails your course will contain based on your topic and audience. Plan out when you’ll include your sales pitch to have the highest impact.

Digital Marketer, a premier online community for digital marketing professionals, created a fantastic email course drip campaign on how to double business sales.

Visitors opt-in onsite and leave their contact details on a landing page to receive the lessons of the course.

Email Course Drip Email Examples

The first email of the drip campaign is the following:

The first email of the Double Your Sales Email Course by Digital Marketer

So the first email of the campaign is sent 2 days before the course starts. On the day it starts the first email fires, and each lesson of the course is sent in a separate email, on different days.

Here is how the email of lesson 1 looks like:

The second email of the Double Your Sales Email Course by Digital Marketer

The drip campaign goes on sending one lesson per email, reaching 6 lessons for the whole campaign.

Making your idea and vision about your email marketing automation campaign, a reality is not a hard task. Let’s go through how to set up your email course drip campaign.

Setting Up an Email Course Drip Campaign

An email course is just a specific, entirely email-based lead magnet. So, it’s likely that people can sign up for it on different sources.

That’s why the trigger for this campaign is again a tagging action. The sequence is triggered when someone gets the “mini_email_course” tag.

This is the actual workflow of our email course called Triple the Value of Your Email List.

Screenshot of the email course automation we use at Automizy

Start with a welcome email containing an outline of the course and the first lesson. Send this email immediately after the sign-up.

In the outline of the course include the topics you’ll cover and the number of lessons with a clear schedule. So your subscribers will know what to expect and when.

Then, depending on the number of emails in your course set up the automation campaign so that an email is sent out daily or at least one in every two days. This is how our email course automation continues:

The second part of the email course automation

After you selected the trigger and a tagging action with the “active” tag all you have to do is create email sending actions for every email in the workflow and waiting periods in-between them.

4. Sales Pitching in a Lead Nurturing Campaign

You created an excellent follow-up automation campaign for your lead magnets. You even built up to your sales pitch and included it at the perfect time. But, some of these leads have not converted into customers.

They want to weigh their options and need more convincing to before going with you.

To increase your chances of converting these captured leads, you’ll need a lead nurturing workflow.

The purpose of this campaign strategy is to further educate the prospect, build awareness of your organization and products, and build trust. All this makes it more likely that the lead will end up buying from you.

Lead Nurturing Automation Email Samples

I won’t let you go without an example, here’s a lead nurturing email campaign we created at Automizy.

Our leads opt-in on the following landing page showing their interest in receiving our marketing automation challenges report.

Marketing Automation Challenges Report 2018 Learn the key challenges micro and small businesses face

Here is the first email we triggered to be sent to our newly acquired leads.

Marketing Automation Challenges automation email 1 download the report

Obviously, the first email content is around the topic of our lead magnet, a short intro and appreciation, a button to download the report, and at the end of the email, we briefly build a sales pitch about our email marketing automation solution.

Two days after the first email, a second educational email is sent sharing educational resources in a friendly way.

Marketing Automation Challenges automation email 2 campaign examples

At this point now we believe that we built a friendly relation with our leads, and it won’t feel pushy or annoying to send a last third email with a sales pitch.

That is exactly what has to be done in order to get your leads from the top to the bottom of your sales funnel.

Marketing Automation Challenges automation email 3 implement email marketing guide

You can tell that in this third email we share with our leads a guide on how to implement email marketing automation with a clear CTA button to start a free trial on our software.

This way, we make sure that our leads consume our content and also the product at the same time.

The key is to provide value first to have better conversions within your sales funnel.

After looking at the emails, let’s look at how the automation flow is set up, so you can recreate it for yourself in no time at all.

Build a Lead Nurturing Workflow

Once again the trigger will be a tagging action. This drip campaign is triggered when a contact gets the “MarketingAutomationReport” tag. After that, the contact gets the “active” tag, as usual, accompanied by a “Lead” tag.

The nurturing automation flow for the Marketing Automation Challenges Report

We created 3 emails in this campaign example, with a well-placed waiting period between each email so out leads digest our content before we get to the sales copy.

Most lead nurturing workflows consist of 3-5 emails. These emails reference the original lead magnet that led to the initial conversion and should contain call-to-actions to other offers.

Start with different lead magnets, provide download links, webinar links in your first email depending on your lead magnet, and in the last email, you can offer a consultation or a free trial.

Save time creating automations. We released workflow templates called Automation Blueprints in Automizy. Get started for free!

5. Increase Conversion With User Onboarding Campaign

Let’s say the campaign examples we already mentioned are working perfectly and leads are signing up for your services.

However, after they sign up, they do not return.

You have to keep the users motivated, so they stick around to see how they can get value out of your product. For this, you need a user onboarding email automation campaign.

This first step to create a fantastic onboarding automation campaign begins with a goal.

Discover your products ‘Aha moments’. You want the new user to experience these, so these are your goals. Find all the obstacles preventing the user to reach these. All these will help you in writing the email copies and setting up a better automation campaign.

For an excellent user onboarding email, you’ll need a strong value proposition. One that has to remind them of their original goal and should be benefit oriented.

Great onboarding emails focus on the challenges of the users and the solution to these challenges.

Onboarding Email Examples

One of my favorite user onboarding campaign examples is an older one from Netflix. Users opt-in on the signup page and start their trial period.

The first email of the automation campaign looks like the following:

Thanks for joining Netflix welcome email

There isn’t much content or fancy design elements. Just details related to the account, and a bright red call to action to start watching shows on the platform.

In this second email, Netflix promotes its apps for mobile and tablet users, giving the users more options.

You can see below, no sales yet, just more value.

Watch on your phone or tablet Netflix second email

The same applies to the 3rd, 4th and 5th email of Netflix email marketing automation campaign.

More value for the user without any sales copy or sounding pushy. I admire this kind of copy.

As the sequence continues, a trial expiration reminder is sent a couple of days before the trial period ends.

Your free month ends soon Netflix trial reminder email

When receiving the email reminder, the user has to make a choice: whether to sign up for a paid Netflix account or cancel the subscription.

If users cancel their account, a last email of the automation campaign is sent:

Your cancellation confirmation Netflix cancellation email

This email is confirming the cancellation, but they put a clear call to action button for those who might change their minds during the next days.

Going through this campaign of Netflix, you can see the flow and the funnel of their email marketing automation campaign.

It’s smooth, clear and gives value. They put the contact in a well-designed customer journey.

As I mentioned, during onboarding you have to keep the user motivated. One of the best ways to do that is a positive affirmation. Rewarding users for their actions is essential to building habits.

Congratulate users when they reach their goals and then encourage them to take the next step which can help them discover even more value in your product.

Create a User Onboarding Automation

This is the first part of the actual user onboarding automation we use at Automizy. It’s triggered when a user gets the “FREE_TRIAL_STARTED” tag.  

Screenshot of the free trial onboarding automation we use at Automizy

Send an email right after the opt-in. It should be a general welcome email. Highlight the benefit of your product, show appreciation, and offer support.

Depending on the nature and the complexity of your product you can send an email a couple of hours later where the new users can book a strategy or a demo call. Include a summary of the call, so the users know what to expect.

This is a perfect opportunity to include a plain text email asking for the reason for signing up. You can include another question like what is the most critical challenge they want to solve with your product or something along these lines.

The timing and structure of your user onboarding email automation depends on:

1. The length of the free trial period

With a 7 day free trial period, you can send an email almost every day.

However, if you try to do the same with a 30 day free trial period all you do is make sure you won’t convert anybody to a paid customer, and your emails will be marked as spam.

2. The number of Aha moments

I’ve already mentioned the Aha moments and their importance. The primary purpose of an onboarding automation is to make the users experience these.

Your onboarding emails should contain all the necessary information that lets the user get the most out of your product. This will happen only when you create the perfect experience within your email marketing automation campaign.

In our onboarding sequence, we segment our trial users based on their behavior both with emails and the app.

After the first email sequence, there’s a condition. Users go on the “Yes” branch if they’ve uploaded contacts into the platform.

Screenshot of the free trial onboarding automation we use at Automizy part 2

If the user didn’t upload any contacts in the first 3 days of the trial, they continue on this branch.

Later there are even more conditions that check if users have upgraded to a paid plan.

Screenshot of the free trial onboarding automation we use at Automizy part 3

 Create this workflow in Automizy or use one of our Automation Blueprints to save time. Get started for free!

6. Increase Average Order Value with Up- and Cross Selling Automations

It is a universal need to sell more. Have you ever heard a business owner say: “That’s enough.”? Didn’t think so. When it comes to sales, too much is never enough. That’s what we are getting to in this automation campaign example.

Just because some have already purchased, you shouldn’t stop the communication. Primarily if you sell different products and/or services. This is where cross- & upselling techniques come handy.

In case you’re not familiar with these words, up-selling is a sales and marketing technique where you convince a customer to purchase a more expensive item. The objective here is to increase the average order value.

Cross-selling is another way of increasing your sales by suggesting an additional product to a customer, for example, if you have a booking website and customer booked a flight, you can propose an insurance package, transportation or a hotel.

Use upsell automations to upgrade or upsell your existing customers. Take a look at what they’ve purchased and then tailor your offers based on that.

Tag your contacts based on the product/service they have purchased. Then trigger a different automation recommending other product or services that complement what they’ve already bought.

Up- and Cross Selling Automation Email Samples

As an example, Vimeo had success with this remarkable upselling email marketing automation campaign.

Right after you sign up for an account, and start using a Vimeo Pro paid account you receive the following email:

Welcome to Vimeo PRO

The welcome email is followed by an upsell email, to make the users upgrade their account with more features and storage.

Vimeo PRO upsell: You've used 63% of your weekly storage.

Even though the contact receiving the upgrade email is already a paying customer, great marketers never miss the chance to increase the order value regularly with cross- and upsells.

It doesn’t even end there with an upgrade of storage, a few weeks later another email of the automation campaign is sent with more opportunities of upselling:

Vimeo PRO: Upsell email to Vimeo Business

Look amazing huh? Want to create a similar automation campaign for your business? Let’s see how it’s done.

How to Build Cross- and Upselling Automations

Tag your existing customers with the name of the product they’ve already purchased.

Each of these tags will trigger another automation where you offer related products and/or services.

However, I don’t recommend blasting a new customer with other offers immediately after purchase.

So after the “productname“ tag triggers the automation, I recommend putting in a waiting period of a couple of weeks, maybe even months. Of course, this depends on your industry and especially on the length of your sales cycle.

After this waiting period, create an email sending action where you mention the person’s previous purchase and describe the benefit of the new product/service you recommend.

If you have other related products, you can include those in future emails.

I recommend spacing the emails a bit more than with previous workflows (3-7 days).

In the final emails, I’d suggest offering a discount as a final push to make a purchase.

7. Improve Customer Experience

Most businesses today have a customer success or service team. It’s the place where you can provide help for your customers, answer their questions or concerns, receive complaints and feedback. It’s also useful for your sales performance and customer satisfaction.

But what does this have to do with email marketing automation?

Customer Satisfaction Email Campaign Example

I will let SquareSpace’s email campaign example answer this for you.

At SquareSpace, when a customer service ticket is closed, they send out a triggered email asking the customer to take a survey to measure the quality of the assistance they received. Here is the email example:

SquareSpace Customer Care: How did we do?

This kind of email tells your customers that you care about them and the quality of service you provide.

Afterward, you can follow up your first email with a thank you note if a contact took the survey, or if you pay a lot of attention to your customers’ opinion, I recommend you send another email with a different subject line, for contacts who did not open your first one.

Building a Customer Service Follow-up Automation

As mentioned in the example above, your trigger is when a customer or lead contacts your customer support team.

You can do this with contact tagging, where you can plug a “customer-support-contacted” tag to contacts who issue a complaint or a ticket.

It is best to leave a 1-day delay before you ask for their feedback and send them your survey. If a customer support ticket is closed today, trigger the email automation to start after a day.

Another tip when setting up such a campaign, resend your first email with a different subject line for those who did not open it. You don’t want to leave a customer feedback behind.

40% is the average email open rate most marketers get. So when you resend the email to the other 60%, of that 60%, usually 15% open the 2nd email.

Which means that instead of the original 40% open rate you have the opportunity to go up to 49% open rate.

That is a 22.5% increase with just a minute of work.

8. Bond With Contacts Through Milestone Emails

Another method to show how much you care about your leads and customers is to reach out to them on special occasions. It can be a holiday like Easter, Christmas, New Year’s Eve, or 4th of July for your US contacts. Get ideas for your Christmas email campaign with these 11+ examples.

You can take it even further and trigger a campaign to be fired on the birthdays of your customers.

Automated Milestone Email Sample

That is what Peak Spa And Wellness have done in the following email example:

Happy Birthday from Peak Spa and Wellness

Wendy must’ve felt special on her birthday, and that is exactly how you are supposed to make your subscribers feel on their birthday. They are going to remember you for a gesture like that, and probably might even tell a friend or a family member about it.

Let’s see how to get it done and make your contacts feel like family.

Build a Milestone Email Automation

Trigger an email to be sent on a specific milestone, special holidays or contact birthday to spice a little bit the relationship with your prospects and customers.

Here is how it would look like on Automizy workflow:

Birthday gift workflow with link click condition

So the trigger is the birth date of the contact, based on that trigger an email sent to wish the subscriber a happy birthday. It’s important to offer a small gift within the email, something like a discount.

After the birthday email, I recommend you insert a waiting period of 2 days to check on who clicked on the gift link and claimed it. If someone claimed the gift, you could send a follow-up email.

For those who did not click the gift link on the birthday email, you can offer them a second chance to claim it.

Create this workflow in Automizy or use one of our Automation Blueprints to save time. Get started for free!

9. Re-engage Prospect With Qualification Campaign  

People subscribe to your email list because they expect value each time they see a new email from you in their inbox. But as time passes this early excitement fades, and so does the engagement rate of some subscribers.

The opens naturally trail off and clicks fade away over time. You’ll find some subscribers who are not the right fit for you at all, but many of them can be won back.

This is where a re-engagement automation comes handy to help you qualify your email list, keep the engaged ones, re-engage the ones you might lose and identify those with the lowest engagement rate.

Let’s take a look at how to create a similar automated campaign example.

Build Re-Engagement Email Automation

A re-engagement campaign is a second chance for you contacts to react to your emails and show a sign of interest for your business.

So the automation workflow for such a campaign can look like the following example:

Re-engagement automation sequence with open conditions created in Automizy

Mainly an article or any great piece of content you have is sent on a first email. Next, insert a 3 to 5 days waiting period to leave your contacts some time to open the email.

Based on your contacts interaction you place a condition, if a contact opened the first email, activate a contact tag “Engaged” for it. These are the contacts you can send emails to later on.

If not, you offer your contacts a second chance to interact with your business, which a second email.

The same automation rules apply for the second email as well, you insert a 3 to 5 wait period, and afterward, you check who opened the email.

Another ‘If’ condition applies. Those who opened the email get the “Engaged” tag, those who did not open get the “Unengaged” tag. Exclude the people who have the Unengaged tag from future campaigns or delete them if you prefer drastic measures.

You can be more generous and offer a third chance for your contacts, but I believe that 2 emails are enough.

Engage your leads on- and offline! For example, with a post-event follow-up email campaign.

10. Close Deals With The Prospects You Meet At Events And Tradeshows

Being visible online is not enough, your leads see you online, but did they have the chance to meet you in person and have a quick chat?

Attending offline events such as trade shows can help you generate leads. By that, I put the emphasis on opening new opportunities and areas of expansion.

Featuring a special offer or discount for trade show attendees is a great way to make the jump and encourage people to use your product or service.

That’s when the magic of email marketing automation applies.

Let’s say your booth attendees’ at the tradeshow filled a lead generation form showing interest in your business, and you offered them a VIP discount.

What is the point in here?

The point is launching a simple email automation campaign to be sent after the event is over, reminding them about who you are, and proposing your VIP offer.

This lead generation strategy is mostly used by B2B businesses; it always proved to be efficient in putting contacts into a clear sales funnel and driving sales.

Let’s see how to create one, and learn about tips & hacks you can use in your automation campaign.

How to Build a Post-Event Email Automation Campaign

When you upload the leads you generated to your email marketing platform, apply a contact tag with the event name. This tag will be the trigger for your campaign, so it’s exclusive for those who attended the event.

Use plain text email in your first email, make your leads feel like friends. Thank them for showing up at your booth and spending some time chatting with you.

Your first email is mainly about appreciation, and it is recommended to be sent the next morning right after the event.

Trigger your second email to be sent 1 day later, presenting them the discount or offer you promised them at your booth. Apply some conditions for those who did not open your second email, or did not click the offer link.

Here is how the automation workflow would visually look like:

Post-event follow-up workflow with a special offer created in Automizy

Building a post-event email marketing automation campaign won’t take longer than 20 minutes, and those 20 minutes can generate sales for your business.

Those contacts have already had a chat with you in person, don’t leave behind any chance to convert them into customers.

Conclusion

There you have it: the most popular email marketing automation campaigns with examples. We talked about their advantages, what type of content to include and what to pay attention to when you set them up.

Email marketing automation is a road that you want to pave for your leads and customers. A road made of the steps you want them to take, the information you provide them with.

Think of it this way when you are creating your email marketing automation campaigns. You don’t want your contacts to get lost. Put them on the right track.

All the automation flow screenshots are from Automizy. We make it easy for you to get started with email marketing automation, to help you maximize your conversion rate from your email campaigns. If you don’t have an Automizy account yet, you can register for a free trial right now and try these examples for free.

Save time creating automations. We released workflow templates called Automation Blueprints in Automizy. Get started for free!

I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.

6 replies
  1. Jenna
    Jenna says:

    It was interesting to understand the favorite email marketing automation campaign examples. Last time when a new subscriber was registered on my website, I sent a welcome automation email by asking for some relevant question and asked for their valuable feedback. This tactic worked out as every new brand subscriber was interested in knowing about my website more; hence it increased the engagement level. In the article, it is clearly defined about how to create an email sending action with your welcome email. Thanks a lot for sharing.

    Reply
    • Mor Mester
      Mor Mester says:

      Hey Jenna,

      Thanks for your comment, glad you liked the piece. (:
      Yes, including an email like that in your welcome sequence can really help in keeping your email list engaged. What do you ask your new subscribers? Also, what kind of feedback do you get usually?

      Reply
  2. Udit Khanna
    Udit Khanna says:

    Thanks for sharing such an informative article.
    I don’t know that much about email marketing automation campaign, After reading your article I got more knowledge about automation campaign, It will really help all the beginners.

    Reply

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