12 Re-engagement Email Campaign Examples (+29 Subject Lines)

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Let’s admit it, we all have an email list we subscribed for but we are never active or show them interest. It is just a fact from every email inbox.

But as an email marketer, you shouldn’t accept the fact that some contacts lose touch. Instead, you MUST wake the sleeping contacts in your mailing list and try to re-activate them back again with re-engagement email campaigns.

With effective re-engagement campaigns, you can get customers back, and it costs cheaper than acquiring new ones.

In this guide you will learn:

So let’s get to work.

Why Should You Use a Re-engagement Email Campaign

Your new email subscribers show high engagement with your brand, yet, some subscribers turn to inactive contacts after some time. 

Here are a few reasons when it happens:

  • They lost interest in your newsletter, product or service
  • They found an alternative to your solution
  • They couldn’t understand how to use your solution
  • They abandoned their shopping carts
  • They didn’t understand all the benefits that your product offers
  • They simply forgot about you

Subscribers turn inactive, that is a reality. And that is why you should use re-engagement email campaigns.

According to Invesp, turning an inactive subscriber into a customer costs 5 times cheaper than acquiring a completely new customer, where inactive subscribers generate 7% of overall business revenue.

Instead of increasing your budget to increase your customer acquisition, you could start creating re-engagement email campaigns and achieve the same objective with fewer resources.

12 of The Best Re-engagement Email Campaign Template Examples

We have collected a list of 12 of the best re-engagement email campaign examples, let’s go through it one by one.

We miss you emails

1. Duolingo

This email from Duolingo is a classic we miss you re-engagement message. Using their mobile app avatar, with a sad crying face to draw emotional interest from their inactive users. 

Sometimes all it takes to win back lost subscribers is a cute, casual message that shows you’ve been paying attention to them.

Duolingo re-engagement email example

2. Webflow

Subscribers might try your product for a while and then they might change their minds. You can prove to them that they are wrong with a re-engagement campaign. Reassure them that your product is worth keeping.

Since we last saw you, 10,234 designers started using our CMS

Webflow did show some compelling statistics and a vision about their solution. It’s very engaging. 

Bold typography and outstanding design accompanied by a video.

webflow re-engagement email sample

Time-triggered re-activation emails

3. ModCloth

This email from ModCloth is pretty tricky – by offering a coupon as a 6 months anniversary treat. Who doesn’t love to feel extra special? No one.

By understanding their data and for how long a customer has been inactive, they manage to launch time-triggered re-activation emails. 

That helps them send even more effective emails. It draws those people back to the website, where they might use their coupon to make a purchase and get back to the active customers’ list.

ModCloth re-engagement email template

4. Aweber

Customer retention is way cheaper than acquiring new customers. For that, never leave inactive subscribers behind and make them your first choice of increasing your conversion rates.

Here’s an example of a re-activation re-engagement email sent to inactive blog subscribers.

Aweber re-engagement email example

Once a contact clicks on the green CTA, contacts will keep receiving emails, those who do not click it will be removed from the mailing list after 7 days.

You can create a similar re-engagement email sequence in Automizy, your sequence would look like the following:

a re-engagement email sequence in Automizy

Abandoned cart recovery emails

69.89% of website visitors abandon their shopping carts. Creating an automated cart recovery email campaign is crucial to turn prospects into customers.

5. Asos

Re-activate your potential customers after they left their favorite product in your webshop’s cart with a win-back email.

Let them know that these items are still waiting for them, and create some sense of urgency so they would complete their purchase quicker.

With a humorous headline and copy, ASOS sent the following re-engagement email template.

ASOS re-engagement email design

The email includes a picture of the abandoned product highlighting the free delivery. It could motivate the customer to complete the purchase.

Reactivation emails

6. Grammarly

Grammarly re-engages inactive subscribers by presenting them with a “Wrinkle in Time” badge. Oprah W. must be so proud of them.

With a short and a creative CTA button “GO”, they cracked the ingredients of a winner re-engagement email campaign.

Grammarly re-engagement email design

7. ReturnPath

ReturnPath builds a GIF animated re-engagement email so subscribers can select their preferences.

They show how to select your communication preferences, with two cute illustrations accompanied by related CTA buttons for options. Whether to stay on the email list or unsubscribe.

ReturnPath re-engagement email example

Customer Retention email templates

8. Starbucks

Remembering your customer’s birthday can spark that special interest feeling customers appreciate.

Offering a special present can blow your recipients’ excitement and get their back on your website to claim their gift. 

The anniversary re-engagement email below has a playful design and shows that the sender cares about the customer.

Starbucks  re-engagement email design

9. SplitWise

This re-engagement message from Splitwise is minimalist and easy on the eyes. 

The subject line is “Long time no see, Kelly.

Splitwise re-engagement template

The CTA button is ‘loud and clear’. 

Instead of offering a discount, Splitwise invites readers to offer feedback.

It gives the feeling they keep relationships personal with their customers.

B2B re-engagement email examples

10. Hubspot

Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy.

You give your contacts the opportunity to confirm their opt-in status by clicking a CTA.

Below is an example of a B2B engagement email from Hubspot.

Hubspot B2B re-engagement email example

It is best to present what’s in there when you confirm subscription to set the right expectations with your contacts.

Give me a reason to stay here or I’ll turn right back around” -Tracy Chapman

Welcome back email

11. Sears

It is best to send a customer appreciation email once a contact clicks on the CTA that would keep him/her on your email list.

Sears re-engagement email sample

This can be a great strategy for your re-engagement email series. In which you send an appreciation email to contacts who clicked the CTA to remain in your contact list.

In Automizy’s re-engagement sequence builder, it would look like the following.

re-engagement sequence builder in Automizy

Contact who do not click the CTA to remain in your email list will get the “Unengaged” tag. Yet, those who click the CTA will receive an “Engaged” tag, followed by a welcome back email.

Re-engagement thank you email

12. Brooklinen

Sometimes a break to say thank has a higher influence to re-engage subscribers more than any other email type.

This is a great example of using a thank you email for re-engaging subscribers.

Brooklinen re-engagement email template

How to Create a Re-Engagement Email Campaign to Win Back Inactive Customers

You don’t want to be crying over customers who did not show any sign of engagement during the recent month or two.

"please come back" gif

Creating a re-engagement email sequence in Automizy’s email automation software wouldn’t take longer than a couple of minutes.

You can create a drip-email campaign and win-back customers.

Let me walk you through the process, step by step.

1. Set up a re-engagement email trigger

In Automizy’s email automation software, you can create personalized and automated email workflows that can get triggered when a contact:

  • Gets added to an email list
  • Submits a registration form on your website
  • Clicks a link in an email, or
  • Gets a tag

For this re-engagement email sequence, we’ll trigger it by contact tag “Subscriber”.

2. Create your re-engagement email

After setting up your trigger, create your re-engagement email.

You can create responsive email templates without any coding knowledge.

Drag and drop different email elements, fill them up with your content, choose your colors and you’re ready.

There are a default padding and design setup that looks great without any modification. Feel free to use the default setting and build your mass email newsletter in 20 secs!

You can also upload your ready-made HTML email or use Automizy’s re-engagement email templates.

Automizy’s re-engagement email templates

3. Add the waiting period and condition

Apply a “wait period” before you set your email open condition.

Give your contacts some time to interact with your email. It will also help you to be more accurate when deciding on who are your engaged and unengaged customers.

Apply a “wait period” before you set your email open condition in Automizy

After the waiting period, apply the condition “Has opened an email” and split your automation for the two branches, “Yes” branch and “No” branch.

After the waiting period, apply the condition “Has opened an email” and split your automation for the two branches, “Yes” branch and “No” branch in Automizy

4. Create action and contact tags to re-engage with inactive users

Users go on the “Yes” branch if they’ve opened the first email.

In this case, you create an action by clicking on “Do this”.

"Do this" after condition branch in Automizy automation builder

Then click on “Add Tag to contact”.

"Add Tag to contact”

After you click, select the tag you want to add to contacts who opens your re-engagement email.

For those who did not open your email, add “Unengaged” tag to them. Or if you want to give them a second chance to re-engage, resend your email to non-openers.

This way you’ll be able to send emails to your engaged contacts and exclude the unengaged ones from your future emails.

When complete, the whole sequence would look like the following workflow.

send emails to your engaged contacts and exclude the unengaged ones

29 Re-Engagement Email Subject Lines to Win Back Inactive Email Subscribers

B2B Re-engagement email subject lines

1. We noticed you’ve been a little distant lately

2. Don’t leave a good thing behind

3. Are we on the same page?

4. A good deal is always good news (in your inbox)

5. We want to help meet your goals. Let’s reconnect.

6. Do you still want to hear from us?

7. Busy bee? Let us help.

8. Your relationship with XYZ Company is important to us

9. You haven’t read our recent messages. Should we stop emailing you?

10. We’re wondering…

11. Is XYZ Company still welcome in your inbox?

We miss you subject lines

1. 20% off. Because we miss you ❤️

2. We still miss you. (And you still have 20% OFF!)

3. ✨ We miss you! ✨ We’re singling you out for this: 20% OFF expires TONIGHT

Win back email subject lines

1. We Want You Back!

2. Do you still want updates from us

3. Don’t let someone else snatch up your items!

Retention email subject lines

1. A message to {{firstname}}

2. Thanks for being our customer

3. Happy first anniversary to us

4. Thank you for choosing us

5. Are you sure you want to leave this behind?

Reactivation email subject lines

1. Let’s Catch Up….

2. Long time no see, {{firstname}}

3. {{firstname}}, it’s been a while…

4. {{firstname}}, we miss you!

Welcome back email subject lines

1. Welcome Back, {{firstname}}!

2. Glad to have you back {{firstname}}

3. Welcome back to XYZ

Show off your subject line writing skills! Score your subject lines with the Subject Line Scorer in your blog articles.

If you need some additional help to decide on your subject lines, check out our free subject line tester tool which would help you decide on the best subject line to use based on data from over 1 million campaigns.

The tool also provides subject line templates you can use to increase your email open rates.


The motto for your re-engagement email campaigns should be “Near, far, wherever you are.”

You can get customers in a cheaper way from your existing inactive contacts. why would you leave that behind and go for more expensive methods of generating leads? Logic wins 😉.

Speaking of re-engagement, will you come back for another blog article? 

If you already run re-engagement campaigns, feel free to share with us your emails so we can add it to our email collection here.