The most Comprehensive Guide of Product Marketing for SaaS businesses

Product marketing for SaaS businesses

This product marketing guide helps CMOs, customer success managers, product, email, and content marketers at SaaS companies design their products for growth. How to choose a marketing model How to design your product to convert more users and clients How to scale your business when needed. Who should read this guide? This guide is intended […]

5 Incredibly Useful Tips for SaaS Companies to Reduce Customer Acquisition Cost

reptilians-customer acquisition cost

Are your clients stupid? Are your competitors bastards? Does The Reptilian Elite want your business fail? Even if it is true (but it isn’t – not really sure about reptilians ‘thought), your saas company will not fail because of them. Blame one little number: your customer acquisition cost. Don’t believe me, eh? It is a […]

5 Tips to Screw Up Your Whole Customer Acquisition Process

bad customer acquisition process

Lead generation can be challenging but converting trial users into paying clients is even more challenging! According to MarketingSherpa, a 7% conversion rate is average in SaaS businesses. But what are the key influencers of that specific number? What are the key parts of a good customer acquisition process? Here are the 4 parts where […]

What is SaaS Marketing?

what is saas marketing

I know that SaaS marketing is challenging… Why? Because it is pretty difficult to sell something that can’t be seen, that is continuously changing day-by-day, that is interesting only for people (or companies) with specific knowledge. This is why I try to clarify in this article what is SaaS marketing. Well then, what is SaaS […]

Copy&Paste This Marketing Segmentation Strategy We Use at Automizy

marketing segmentation strategy

As a marketer or growth hacker you are responsible for attracting more and more companies, generate more leads and clients. I know it’s a difficult task… althought you can increase your efficiency by utlizing a marketing segmentation strategy to segment the traffic you generated the right way. Here is our solution, this is how we […]

Lead Generation Funnel Hack: The Buyer Converter Concept for SaaS!

lead generation funnel

You check your metrics and you see that your stats are around the benchmarks. But you are a startup, aren’t you? You should have much higher stats, shouldn’t you?! Here is an approach for funnel optimization that can produce crazy numbers. Introducing the lead generation funnel concept. Optimization starts after big traffic is generated, doesn’t it? […]

SaaS Startup Growth: Break Your Product into Pieces to Grow as fast as Never Before!

Fast growing SaaS company

A few weeks ago I spoke to a SaaS company that offered a CRM system. They had a problem: it was very difficult to convert their leads into paying customers. I’m sure you have similar difficulties, therefore, I share a solution with you that helps sell complex or/and highly-priced solutions and creates more satisfied customers… […]