Product marketing for SaaS businesses

The most Comprehensive Guide of Product Marketing for SaaS businesses

This product marketing guide helps CMOs, customer success managers, product, email, and content marketers at SaaS companies design their products for growth.

How to choose a marketing model, how to design your product to convert more users and clients, ... 

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Fixing leaking conversion funnel

How to Fix a Leaking Conversion Funnel to Decrease SaaS Churn Utilizing Email Automation

The phrase of conversion funnel normally used when you generate new leads. But – as VentureBeat explained ... 

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bad customer acquisition process

5 Tips to Screw Up Your Whole Customer Acquisition Process

Lead generation can be challenging but converting trial users into paying clients is even more challenging! According to MarketingSherpa, 7% conversion rate is avarage in SaaS businesses.

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what is saas marketing

What is SaaS Marketing?

I know that SaaS marketing is challenging… Why? Because it is pretty difficult to sell something that can’t be seen, that is continuously changing day-by-day, that is interesting only for people (or companies) with specific knowledge. This is ... 

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marketing segmentation strategy

Copy&Paste This Marketing Segmentation Strategy We Use at Automizy

As a marketer or growth hacker you are responsible for attracting more and more companies, generate more leads and clients. I know it’s a difficult task… althought you can increase your efficiency by utlizing a marketing segmentation strategy ... 

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lead generation funnel

Lead Generation Funnel Hack: The Buyer Converter Concept for SaaS!

You check your metrics and you see that your stats are around the benchmarks. But you are a startup, aren’t you? You should have much higher stats, shouldn’t you?! Here is an approach for funnel optimization that can produce crazy numbers. Introducing ... 

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Fast growing SaaS company

SaaS Startup Growth: Break Your Product into Pieces to Grow as fast as Never Before!

A few weeks ago I spoke to a SaaS company that offered a CRM system. They had a problem: it was very difficult to convert their leads into paying customers.

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