The first impression is one of the most important impression not only on a date but in case of landing pages too. Visitors meet the landing page right after clicking, so it is a key factor of increasing conversions.
In our life, we often say it all happened in a flash or it depended on a tiny thing. This statement is true for marketing too, often campaigns or higher conversions are dependent on those tiny things.
Our meeting has just recently been ended in the office where we discussed, how important is to deal with the top of sales funnel, that’s where the first leads fall into the sales pipe and they are the ones who can be consumers later by a good chance.
You might remember from my previous post that quality leads are the basis of lead management. However, one often feels that lead generation is the most daunting task ever. Let me reassure you, it’s just the opposite.
Quality lead is essential to inbound marketing and, later on, sales. Bot how do you generate quality leads? You might remember from previous posts that you’ll need content to generate good quality leads.
Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is that content marketing is a key pillar of inbound marketing. Basically, inbound marketing is communication through content, be it written or audio-visual.
Good content is the basis of inbound marketing and marketing automation. Good content enables you to attract visitors to your website, who will then later turn into leads. However, you will need to generate these leads, they don’t just appear out of thin air and become customers.
Identifying your buyer persona, i.e. your target group is the basis of lead generation. We used to identify general target groups, however, this is far from being enough these days. We need real people, real target groups, real buyer personas to improve targeting.
Not dying literally, luckily, but the traditional, mass emailing method of sending the same message to everyone is not enough anymore. If you took this path in email marketing, forget it, let it go down the drain, as in the 21st century this is far from being enough to increase conversions.
Automizy’s goal is to build the world’s easiest Email Marketing Automation that enables anybody to create an automated email campaign.