Local Email Marketing Guide for Small Businesses and Retailers

Email marketing gives you an opportunity to speak directly to your consumers. It enables you to contact them at any time, regardless of when they last stepped foot in your store.  The potential return on investment for email marketing is massive. Here are some stats: On average, email marketing brings in $38 in revenue for […]

19 Event Invitation Email Template Examples (+19 Subject Lines)

19 Event Invitation Email Template Examples featured image

Hosting an event and want to send event invitation emails that would get tons of people to take part? This is the guide for you. Except…as an email marketer myself, I know how complicated this can be. Days deciding on an event announcement flow,  hours organizing your email timeline, looking at a blank email page […]

Targeted Email Marketing: 5 List Segmentation Ideas to Boost Conversions

Targeted Email Marketing: 5 List Segmentation Ideas to Boost Conversions blog article featured image

Trying to come up with relevant email campaigns is always painful.  Trust me on this, if you’re sending bulk email campaigns with the same content to all subscribers, you’re digging a hole for your business. In short: That is out-dated and useless. Here is a bright idea to grow your email marketing ROI. Instead of […]

How to Use Broadcast Emails & Autoresponders (8 Examples Included)

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As a part of my job, I get into conversations with CEOs and marketers on the topic of email marketing, and I’ve always detected a confusion between the concept of broadcast emails and email autoresponders. Implementing both is a way to reduce your workload, also each has its own special niche so it is important […]