How to Send Personalized Bulk Email Campaign (Step-By-Step Guide)

How to Send Personalized Bulk Email Campaign blog post featured image

You might think that new modern marketing channels like social media are the most effective nowadays. Yet, email marketing stays the king of ROI with a profit of 44$ for every 1$ you spend. As a huge asset of customer relations, bulk emailing is among the primary marketing activities for businesses. Creating valuable bulk email […]

How to Increase the Click Rates of Onboarding Emails with Machine Learning

This article continues with one more use case where you can take a look at how to increase the click rates of your onboarding emails with machine learning. In last week’s article, we discussed the benefits and drawbacks of split testing and the advantages of using AI-powered workflow optimization to achieve higher conversion. And to make […]

How to Increase Email Course Open Rate with Machine Learning

I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It’s extremely useful since it can be applied to a number of different things: subject lines and content of emails, landing pages, home pages, creatives […]

How to Optimize Your Drip Campaigns with Multi-Armed Bandit Testing?

slot-machine-multi-armed bandit testing

Experimenting with your content is a must-have thing if you are a marketer. But there are some cases when the well-known split testing methodology doesn’t provide satisfying results. Therefore you need to utilize multi-armed bandit testing! Here you will get to know what it is, how is it different, when is it better, and how can […]

4 ways to use machine learning in marketing automation

machine learning in marketing automation

Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers’ life easier. It helps you focus only the most important data, performs the must-have, but repetitive todos. Therefore your scope of duties will move to a more strategic position as a marketer. I’m about to I […]

Stop doing email send time optimization – it’s bullshit

email send time optimization is bullshit

One of the biggest questions in email marketing automation is how often you should send emails or messages to prevent high unsubscribe rate and increase conversion rate. No surprise that email send time optimization is really important! But current solutions don’t let you do it effectively – therefore every time you spend on optimization is […]