Artificial Intelligence and Machine Learning are brand new technologies in marketing automation. Follow the top news, get pro tips, how to-s and more!

How to Send Personalized Bulk Email Campaign blog post featured image

How to Send Personalized Bulk Email Campaign (Step-By-Step Guide)

You might think that new modern marketing channels like social media are the most effective nowadays. Yet, email marketing ... 

Read more

How to Increase the Click Rates of Onboarding Emails with Machine Learning

This article continues with one more use case where you can take a look at how to increase the click rates of your onboarding ... 

Read more

How to Increase Email Course Open Rate with Machine Learning

I think we can all agree on the fact that split testing is an effective method to find out what works best and get more ... 

Read more
slot-machine-multi-armed bandit testing

How to Optimize Your Drip Campaigns with Multi-Armed Bandit Testing?

Experimenting with your content is a must-have thing if you are a marketer. But there are some cases when the well-known ... 

Read more
14-marketing-experts on AI in MA

14 Marketing Experts’ Opinions on How Artificial Intelligence Could Be Used in Marketing Automation

While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation ... 

Read more
machine learning in marketing automation

4 ways to use machine learning in marketing automation

Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers’ ... 

Read more
Artificial Intelligence for Marketing Automation

Optimize your email follow-ups automatically: introducing Artificial Intelligence for Marketing Automation

As we discussed before, it is difficult to test how  ... 

Read more
email send time optimization is bullshit

Stop doing email send time optimization – it’s bullshit

One of the biggest questions in email marketing automation is how often you should send emails or messages to prevent ... 

Read more