Today’s social media-driven world is a noisy place – so much so that email, by comparison, is a relative place of quiet. While it may seem old-school, creating powerful email marketing campaigns remains a crucial marketing strategy for online businesses. In fact, email occupies a unique position in the realm of content marketing today, bridging […]
According to a report by the Content Marketing Institute, 88% of B2B marketers use content marketing in their strategies.
Approximately 98% of your web page visitors don’t buy at the first visit? They don’t even try your free trial! Therefore, list building is crucial for most of the businesses. But the sad truth is: companies very rarely excel at this. Because tools out there don’t really empower them. For example, certain email marketing providers require […]
Inbound user acquisition is the process of converting visitors of your web- and blog pages into leads by asking their contact information. After that, you manage to convert them into users by giving them educational content and offering your trial to them. In order to be able to get more sign-ups for your trial, you […]
Although it seems like email has been around forever, it’s still one of the most effective tools for marketing. According to the DMA 2015 Client Email Report, email has an average ROI of $38 for every $1 companies spent, and that number is only rising. In 2013, the average ROI for email was $24.93. And […]
Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is that content marketing is a key pillar of inbound marketing. Basically, inbound marketing is communication through content, be it written or audio-visual. This is more or less clear to everyone, however, fewer people know what type […]
Identifying your buyer persona, i.e. your target group is the basis of lead generation. We used to identify general target groups, however, this is far from being enough these days. We need real people, real target groups, real buyer personas to improve targeting. Buyer Persona The buyer persona is a member of your target group, […]