Businesses spend tons of marketing dollars to acquire new customers. However, if you can’t retain your customers then all this effort can go in vain. High customer cancellations – known as customer churn – can cause tremendous strain on your sales & marketing resources, and slow down your business growth.
For more than 8 years, Sreeram Sreenivasan has worked with various Fortune 500 Companies in areas of Business Intelligence, Sales & Marketing Strategy. He regularly writes at Fedingo about a wide range of business growth & marketing topics. He’s also the Founder & CEO of Ubiq BI, a cloud-based BI Platform for SMBs & Enterprises.