hacks for quality lead generation

10 Important Hacks for Quality Lead Generation | Guest Post

Before we begin, let’s cover some basics on lead generation for those in the dark. A lead is essentially a person who’s shown interest in your products or services, and lead generation is the process of generating leads — you attract people with the intent of converting them into leads.

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lead magnet examples

18 Lead Magnet Examples That You Can easily Use for your Business

lead magnet examples

Real lead magnet examples are great if you are new to the content marketing world or want to extend your lead generation efforts. Therefore, I collected 18 types of lead magnet examples for you and each of them are different types of hooks. Get inspired for your next lead generation campaign and grow your email list!

What are “lead magnet” or “hooks”?

Free content that you offer to your visitors and ask for their contact information if they are interested in it. There are lots of types of hooks, such as ebooks, infographics or even free trials. This collection shows you 18 different types of lead magnet examples.

1. Email course

An email course can be a very good lead magnet. Teaching people highly specific and valuable knowledge is always a thing that makes people opt-in.

One of the best things about these courses is that it doesn’t need as much resource as you would need for a video course for example.

The Automizy email course, for example, teaches subscribers how to manage their email list in order to save money and always be able to send highly relevant messages.

Automizy email course

Creating a good email course as a lead magnet works only if you truly can provide valuable information – a badly constructed course can easily ruin your company’s reputation!

There are courses with different length, we wrote about it in our email course guide.

2. Checklist

Downloadable checklists are great because these are actionable, teaches something that is highly specific and easily consumable.

What can you write a checklist about? About almost everything:

  • How to improve your SEO via backlinking?
  • How to outsource your contents to agencies?
  • How to do sales without selling actually?
  • How to do gardening in the inner city?

Think about your own industry, find 5-6 topics, write them down and create PDFs from these. Always think about lists that can be done step-by-step.

3. E-book

E-books are great because you can relatively easily create them based on your blog articles for example.

Choose a topic, collect your best-performing articles, connect them, add additional value, and done!

For example, Unbounce offers The Conversion Marketer’s Guide to Landing Page Copywriting” ebook in order to collect emails.

Or Zapier offers a lead magnet on project management.

Or you can download an ebook on Product Management from Accompa too.

free ebook

4. Your newsletter

Believe it or not but your newsletter can be a good lead generation tool for you. But you have to pay attention to send relevant, interesting, truly valuable content.

For example, The Hustle is a newsletter for entrepreneurs about the most recent tech news. Every June they organize an event around “Startup tactics for non-techies” and this is why they have their newsletter as their most important lead generation tools.

the hustle newsletter

Best newsletters are great lead magnets because their value proposition is unique, entertaining and does not say that boring “subscribe to our newsletter” message.

5. Educational video

Educational videos can be used easily as lead magnets. Companies usually give the first lesson for “free” so you can watch without giving your email address. But in order to be able to watch the next ones, you have to provide your contact information.

Video is a good medium as it is quite engaging and also have higher possibility to go viral. On the other hand, it can be difficult to create one: you have to be prepared to create good quality videos.

But you can save time if you can repurpose your existing content. Just pick a topic you already wrote about and tell more about it, dig deeper.

Videos can work as a lead magnet even if they are not educational. It can be your opinion, something funny or interesting – it only depends on your industry.

For example, Brain Dean, the founder of Backlinko does it very well:

6. Webinar

Live, limited time webinars can work very well too for your business. As you restrict the number of people who can attend your online event, you create the VIP feeling that is one of the most catchy things.

A good webinar does not only help you generate more leads but it can easily help you get actual subscribers for your business’ email list.

For example, Content Marketing Institute regularly offers free webinars.

content marketing institute webinar

7. Infographics

Good infographics require a lot of work from you:

  1. Generate data
  2. Identify patterns
  3. Outline key takeaways
  4. Visualize data in an understandable, simple way

For example, Antavo created an astonishing infographic about loyalty programs that was republished by Hubspot.

8. Case study

What would you tell if somebody would ask what do you do? You would tell a story of your customer and how he used your product and what results he/she got.

These case studies give your prospects ideas on how to use your product and assure them that it truly works.

But not only successes are important. You can also tell stories about failures. This way you can teach others what not to do in different situations.

For example, Hootsuite created an amazing case study with their client’s achievements.

Hootsuite case study

The Kissmetrics blog created a good guide on how to write a great case study.

9. Presentation

Slideshare is a great place to upload your presentations. If you speak somewhere (on a conference or a meetup) you can easily use that as a lead magnet as well.

For example, my colleague, Viktor created this awesome presentation below that teaches a lead generation method for online businesses.

10. VIP content

If your business provides membership permission levels, you can easily hide different sections of your blog content from visitors.

In order to read the rest of your blog content, ask for an email address!

This is one of the best strategies to generate more leads – using your own blog as a lead magnet will insanely increase the sign-up rate.

The only drawback of it that it can easily ruin the experience for your visitors – I don’t really recommend it until you have a big audience.

11. Podcast

Get a good quality mic and record your thoughts on a topic. Be entertaining and professional, chat with experts in your field and promote it on your channels.

Podcasting is a great community-building tool and you can target these people with other lead magnets easily to grow your subscriber list.

For example, Duct Tape Marketing has an amazing podcast.

Duct Tape Marketing podcast

12. Interview

Research the professional your audience would love to listen to. It can be an industry expert, an opinion leader or even a celebrity.

Interviews are great because it can be a good incentive, it builds your trustworthiness and very easy to advertise it on social media.

13. Free tools

The reason I listed this as a lead magnet example because it is a great opportunity to collect high quality leads for your business.

For example, Crazyegg asks for your website URL and then gives you heat map analytics.

Or we offer a free email editor. You can craft your emails but in order to be able to send it… well, start a free trial!

free tool email editor

14. Calculator

Calculators are great tools: show the problem in an interactive way you solve!

IonInteractive does this well with its ROI calculator. You choose your interest, tell something about your business and then it shows you what you lose.

It explicitly shows you the pain you face and offer you a solution via its service.

roi calculator

15. Consultation

Offer consultation to your prospects and provide customized, personalized value and experience.

Don’t be too salesy though’, it can easily frighten your prospects away.

The marketing of the new era is more about solving difficulties by introducing an approach instead of hard selling. Keep it in mind!

For example, the Holini team does it quite well:

Free consultation

16. Buyer converter product

If you would like to know more about the concept of buyer converter product, you can read about it in our post about the buyer converter product.

These are low-ticket offers that convert leads or visitors into customers. They only pay a few dollars… but it fundamentally changes the relationship between you and your prospect.

17. Waitlist

If you are about to launch a new product, a newsletter or something that deserves a standalone campaign, it is usually good to create a separate landing page for it.

On this web page, you can tell your value proposition and allow people to subscribe – so you can build an audience way before you launch it. And there will be a list of people you can tell about your offer when it released.

Waitlists can create a VIP membership feeling, therefore it can be a powerful lead magnet for your business.

Another way to use it is to test a market with a value proposition.

Just build a landing page around an assumption. Promote it and check whether there is a need for it – validating your products even before creating it can be a good way to find product/market fit sooner.

You can create a wait list with any type of web page builder such as Unbounce. In addition, this waitlist builder tool below helps you get started and provides enhanced gamification opportunities to help your landing be viral:

Waitlist

18. Trial offer

Free trials are usually offered by SaaS solutions and gives an opportunity for people to give the tool a try.

It also means that you get their contact information so it can be a good lead generation strategy.

Trials vary company-by-company: they can be 1 or 2 weeks, 1 month or even longer.

The length of your trial should fit your sales cycle length – but it usually requires a long learning curve for you to truly understand it.

In the example below, you can see Dropbox’s 30-day free trial for the business plan.

dropbox trial

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Talking about free trials, why don’t you give Automizy a try? Get started for free now!

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lead generation examples

8 Awesome Lead Generation Examples and Tools in 2017

Lead generation is a big challenge for businesses… but it’s a must. Here are 2 well-known and 6 less-known lead generation examples with explanations and solution-specific tools for you to get started today!

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Now that you have a landing page

Now that you have a landing page – What’s next? | Guest Post

Now that you have a landing page

Landing pages have multiple functions: lead generation and nurturing, cross and upsells, and building loyalty. However, if you want results you need more landing pages: at least one for each buyer persona and their position in the Marketing and Sales Funnel. In addition, according to data collected from 7000 businesses, there’s a 55% boost in the number of leads when the number of landing pages is increased from 10 to 15.

Generally, when people talk about a Marketing Funnel, they talk about three main sections with three distinct objectives:

Top of the Funnel

You want to reach out to as many of your target segment as possible.

So in terms of digital marketing, you will want to create a content marketing assembly line which creates lead magnets and owned assets that attract your potential customers.

Alternatively, you can pay for online ads which will help build a pipeline of visitors.

Middle of the Funnel

Once you have a stream of visitors who have clicked on your content trigger or your advertisement, you want to convert those visitors to leads.

This is achieved by a top-notch landing page. You can get a great landing page using a landing page builder which offers ready-made templates for mobile-responsive, fast-loading and conversion-focused landing pages.

So now the question is – once you have your landing page, what’s next?

For most products and services, visitors need several days for research and consideration. They need several interactions and they need convincing in order to make a ‘buy’ decision.

So in that in sense, a landing page in isolation is not enough to complete the marketing funnel or the sales life-cycle. This is where we look into strategies for the bottom of the funnel.

what is landing pages

Bottom of the Funnel

The main objective of this stage is to convert those leads into paying customers. So here’s what you should do once your landing page is ready –

User onboarding

On the digital medium, you should be able to educate, train and convince your users of the value you bring without having to do in-person meetings or telephone calls.

Make it super-simple for the users to understand the features, the best practices and the route to success.

You can achieve this through a variety of tools such as help-tours, in-app surveys, a series of emails, webinars etc.

Remember, only successfully on-boarded users will ever consider becoming a paying customer.

Segment your Audience

Persona building and lead intelligence are powerful concepts. By understanding more and more about each prospect, you can provide a more granular approach to your messaging.

You might have a product range or a product set with multiple types of users. If you don’t differentiate your message according to the segment, you’ll only be able to make a weak and generic proposition.

Segmentation of your audience and creation of email list segments will let you deliver a much stronger and personalized approach.

what is landing pages

Create Drip Campaigns

While every product category is different, we see that businesses see a large benefit by creating a set schedule of messages to assist the visitor in their research, consideration and buying decisions.

Drip campaigns assist people in their buying journey by providing consistent, educational and an emotional connect without being overbearing.

Email marketing is one of the highest ROI activities and drip campaigns are an integral part of any email strategy.

Remarketing

Every landing page has a conversion rate. On average, over 99% of visitors will leave a landing page without converting to leads.

Remarketing is a clever way to recover some of those visitors. Re-marketing providers will get into the visitor’s social media feeds and publisher content to be able to remind the visitor about your proposition.

Measure, Analyze and Optimize

Now remember, your campaign is only as good as the metrics. Make sure you invest time in your web analytics and continuously optimize the journeys with micro-experiments.

It’s not about getting it perfect the very first time but getting it better and better through iterations.

what is landing pages

So, you see, there’s a bunch of stuff for you to do once you’ve published your landing page. Don’t choke the bottom of your Marketing Funnel!

Before you go, make sure you integrate your Landing Page with your Automation platform

You will need to start by integrating your landing page with your marketing automation platform. This is needed for two main reasons.

First, manual interventions are prone to human errors. E.g. downloading and uploading spreadsheets, comparing and refining multiple databases, manually replying to prospective customers are all recipes for disaster. There are bound to be data handoff errors and you are bound to miss out on opportunities

Second, the true results of automation are realized through a series of actions which can only be done through programmatic scale. I’ll talk about these features in detail.

Now, the easiest way to integrate a landing page with your marketing automation provider is through Embed Forms. Once you embed your sign-up form or contact form on your landing page, the lead data will automatically get updated in your CRM/marketing automation database.

Alternatively, you can use Zapier. Automizy has also integrated Zapier making it super simple for you to connect your marketing apps.

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Send personalized messages based on your user data and behavior. Get started now!

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deals of web tools

Top 3 places of Awesome Web Tools that Save you Money for 2017

deals of web tools

As a SaaS company grows, more and more tools are needed. As it’s nearly the end of 2016, you need to implement new solutions to get you even further in 2017. Therefore we show you 3 awesome places where you can get the necessary digital tools for your business. Yes, with discounts. Huge discounts.

SaaSInvaders: Best web tools, just for you (weekly deals on the best web apps & resources)

SaaS-Invaders

This place is really awesome because they have amazing weekly deals for you. You just have to register a free account and you will see the deals for the web tools!

They already featured Unbounce, Hotjar, Freshdesk and Pipedrive deals (and much more of course) and who knows what comes next?

In addition, they have a monthly secret deal too that is a special offer of a web tool. You need a Premium Membership for that but it’s not that difficult to get it: you only have to invite 2 new registrants with a specific URL.

SaaS-Invaders was just acquired by Inturact (founded by Trevor Hatfield) not long ago which is an Integrated Marketing Agency focusing on SaaS companies’ growth.

Plus fun fact: Inturact gave birth to the saas.community where you can get awesome SaaS business related contents and be part of a great community.

[trx_button type=”square” style=”light” size=”big” fullsize=”no” color=”#dd9933″ link=”https://www.saas-invaders.co/” target=”_blank” popup=”no”]Check SaaS-Invaders![/trx_button]

 

 

AppSumo: A medley burrito of the greatest, geekiest products for entrepreneurs

AppSumo

I hope I don’t have to introduce Noah Kagan, a former Intel, Facebook, and Mint worker. The legend says he outsourced AppSumo’s programming part to a team in Pakistan and they finished it in a weekend for only $50.

Originally AppSumo focused on web tools, apps but later on they turned to educational materials too – so basically they introduce deals for every digitally distributable good.

If you need deals on web apps or want to learn about growth, this is one of the places you should turn to.

[trx_button type=”square” style=”light” size=”big” fullsize=”no” color=”#dd9933″ link=”http://www.appsumo.com/” target=”_blank” popup=”no”]Check AppSumo![/trx_button]

 

 

Startup Stash: A curated directory of resources & tools to help you build your Startup

StartupStash

This place is a gold mine for fellow startuppers: curated, awesome web tools that help you get to the next level no matter your business is in early or later stage.

The orange boxes on the first screen sort the web tools to different functional categories. Although you don’t get discounts here but still, it collects useful tools to one place.

Bram Kanstein was typical Hunter on Product Hunt who posted lots of products like StartupChat on Slack, Short or Revue. He eventually decided to become a maker and collected tools into an excel sheet. After that… Well, read his own article on how it performed. It is the most upvoted Hunt on PH ever (right now it’s 7066).

[trx_button type=”square” style=”light” size=”big” fullsize=”no” color=”#dd9933″ link=”https://startupstash.com” target=”_blank” popup=”no”]Check StartupStash![/trx_button]

 

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Check Automizy on ProductHunt!

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Product marketing for SaaS businesses

The most Comprehensive Guide of Product Marketing for SaaS businesses

This product marketing guide helps CMOs, customer success managers, product-, email and content marketers at SaaS companies design their products for growth. How to choose a marketing model, how to design your product to convert more users and clients, and how to scale your business when needed.

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SaaS marketing essentials: links to gain high traffic

SaaS Marketing Essentials: 90 high-quality Links to gain Traffic

SaaS marketing essentials: links to gain high traffic

Lead generation, user acquisition, user onboarding, and user retention starts with one thing: gaining highly targeted traffic. I personally hated to search and monitor the pages where I can spread the word – so I share this database of links to save you time. This collection includes links to social bookmarking sites, guest blogging & PR opportunities, content promotion platforms and last but not least communities where you can share your product. Generate highly targeted traffic, capture your visitors’ contact info, nurture them and convert them to paying customers!

Social bookmarking sites

SEO experts know that posting to highly ranked social bookmarking sites has a very good effect on their site’s authority. As a result, your ranking will increase and will gather more organic traffic from google, yahoo, bing, etc.

But it’s not just about SEO. These social bookmarking sites have a really active community. It means that you can gain very high traffic if your content resonates with the people that visit the sites!

Check the different communities’ rules and customs and then build it into your content distribution process to grow your organic traffic and create sudden traffic spikes too! The first part in the “SaaS marketing essentials” collection are the social bookmarking sites below.

Guest blogging

The SaaS marketing essentials include guest blogging too. It has a very good effect on your SEO because gaining backlinks from high authority sites will always improve your search rankings. Quality is over quantity here so try to get the best places.

In addition, the same applies here too: telling your story to a completely new community will bring in new visitors to your own blog and will build your brand. So it is really important to find guest posting possibilities as soon as possible.

But stop for a moment! Please, ALWAYS READ THE RULES of the specific blog you approach and read the previous articles too. Usually, blogs don’t accept pushy contents or allow only to have a backlink in your bio.

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If you generate traffic but don’t know how to create high-converting marketing funnels, download our FREE cheat sheet!

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PR

PR coverage is very important to every business – therefore it is a must-have in the “SaaS marketing essentials pack”. If your brand is known and it’s reliable, the sales will be much easier. In addition, the more your brand is known the higher the reliability of it will be. So don’t miss your opportunity and try to get PR coverage every 4-5 months.

In addition, getting backlinks from big online news portals will help improve your search rankings as hell!

Content promotion platforms

Content distribution has one part that is the promotion part. You successfully shared your contents throughout your own blog, social media, newsletters and you managed to share your links to different social bookmarking sites and communities. The next step is to help these contents go viral!

One part of the tools below helps you promote your contents on social media by other people (usually free and paid versions are existing). The second part of this group is a collection of content curation newsletters where you can submit your posts and reach unknown communities.

Where to submit your product?

And last but not least it is important to give your product visibility. You can easily do it by sharing your webpage to different specialized communities. You can get testers, early-adopters for your product or can get reviews that are really valuable too!

SaaS marketing essentials: we’re not finished

We all know that gaining traffic is just the first step of our lead and user generation process. Still, it is very important especially if you just launched your product. So firstly, it is important to add your links in comments or on social media to this collection! We’ll update it weekly – therefore it will be bigger and bigger and always up-to-date.

Secondly, it is also important to be prepared to the next step: converting blog and website visitors into leads and users! Create free giveaways (hooks) and ask for your visitors’ contact information. After that nurture them, convert them to trial users, send onboarding emails and close the sales at the best time!

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Capture and nurture your leads easily with Automizy! Try it for Free!

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15 saas marketing tools

15 must-have saas marketing tools to be more effective

15 saas marketing tools

Saving time, focusing on the most important tasks – this is what I call efficient marketing. In order to increase ROI of your ads, blogs, products or payment system you need to have the right tools. You can combine the SaaS marketing tools I listed below, you can easily harness the power of synergy and radically improve your effectiveness.

1. AdEspresso

Have you ever tried facebook advertising?

When I started my first campaign I didn’t know that setting up and tracking my facebook ads is such a “pain in the ass”.

It’s tiring, takes a lot of time and – maybe because of the poor UX – it’s not comfortable at all.

This solution helps you with this – setting up and tracking your campaigns with lots of variations is really easy and intuitive. You’ll certainly have your morning espresso!

www.adespresso.com

2. Unbounce

Unbounce is one of the best landing page creator tool I’ve ever seen. You can setup your web page easily in just a few minutes and you can easily create different variations if you want to conduct AB testing.

This solution is truly great for lead generation: just offer a free content (ebook or anything) on it and capture your visitor’s contact information in return. It’s truly one of your must-have saas marketing tools.

www.unbounce.com

3. Automizy

Automizy is a super easy email marketing automation tool that focuses on SaaS companies’ needs. Building drip campaigns take just a few minutes – so you can educate, nurture your leads and setup your user onboarding emails based on user behavior. In addition, you can send amazing newsletters to convince your prospects.

In addition, it’s about to release its artificial intelligence engine to enhance the conversion rate of your drip campaigns without any need of manual intervention for the optimization process.

automizy.com

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SaaS marketing tools combination hint:

Create a landing page, offer a free giveaway on it (e-book or case study), drive traffic to it with Facebook ads and then nurture your captured leads with email drip campaigns.

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4. Whoisvisiting

The reason I suggest this tool is because it has a truly smart solution: you can easily find your website visitors’ company names, addresses, websites and phone numbers.

For a SaaS company, it can easily generate lots of hot leads. These leads would truly get lost if you wouldn’t have made the first step – so from now on everything depends on you: approach them with gifts (e-book, downloadable contents) or just try to sell them immediately.

www.whoisvisiting.com

5. Zoho

I really recommend Zoho CRM. An affordable solution that makes sales reps’, HR people’s or accounts’ life really easy.

The learning curve of the platform is approximately zero. Don’t know how they do it but the interface is still fully customizable to every company’s needs. On top of everything it grows with the company and provides lots of valuable data, analytics, and information about your prospects and customers. Simply amazing.

www.zoho.com

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SaaS marketing tools combination hint:

Identify your leads with Whoisvisiting and track the sales results with Zoho CRM.

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6. keywordtool.io

You know that keyword research is one of the most important things when it comes to blogging. This free tool is great to collect ideas.

I just type in my main keyword and it throws out lots of long-tail alternatives. It’s just simple and easy-to-use: helps me gather keyword ideas in secs.

www.keywordtool.io

6.5. Rank Tracker

I know that there are lots of solutions on the internet, like Moz for example. But still, I use this smart, downloadable tool – so this is not really part of this SaaS marketing tools’ list. But great for marketers.

This software is able to show the KEI of my keywords (that were searched by the previous tool). In addition, it shows my keywords’ rankings on Google, Yahoo or Bing.

The best thing is that it gives me an SEO overview of my blog and web pages. I like that I can easily track the changes.

www.seopowersuite.com

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SaaS marketing tools combination hint:

Insert your main keywords into keyword.io, generate lots of long-tail keywords from them. After that copy and paste those keywords into rank tracker and sort them by KEI index, competition and search volume. At the end of the day, you will have keywords that perform that best.

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7. BuzzSumo

Buzzsumo is great if you want to know what type of contents the most shared are in your niche. When you write a blog article, you not only need to make it SEO friendly but to you have to make it “social media friendly” too.

You can track the most shared contents, therefore you will know which are the most trending topics. In addition, you can track mentions too.

Buzzsumo is great for promotion too but not many people know that. You can find the people easily who shared similar contents that you write – therefore you’ll be able to ask them to share yours too.

www.buzzsumo.com

8. Co-schedule headline analyzer

I faced a challenge a lot of time that no matter how the blog article I wrote is good, no one reads it without a great title. I’m not an expert in copywriting, therefore, I need a tool that tells me how high the potential of click-throughs is for my upcoming post. (And yes, I used it for this article too.

It not only shows this probability but gives me hints on how to improve it. Helps and saves a lot of time – I finish my content creation process with this tool all the time.

www.coschedule.com/headline-analyzer

9. Buffer

I use Buffer on a daily basis because it saves so much time for me. I connect it with my personal and with the company’s social media accounts – therefore sharing my contents throughout social media is as very easy. It is one of your most important saas marketing tools!

One of the best features of Buffer I like is that they automatically share my contents when the community on a specific social media and account is highly responsive. This way I don’t have to test when is the best to tweet, post or share.

www.buffer.com

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SaaS marketing tools combination hint:

Track down the most shared contents in a specific topic in Buzzsumo and write the contents that mention these. After that write the titles and headlines for your article, put them in Buffer and share it on automatically at the best time period. In addition, you can ask the people who shared the contents you mention in your article to share your posts too!

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10. Hotjar

Nice UI is nice. But it’s not enough. You need to conduct experiments to understand your visitors’ behavior and improve the experience. This is where Hotjar excels.

Collecting real-time data about a webpage’s visitors has never been easier and more intuitive. One of the best features is the heat map, which allows you to see how your visitors and prospects engage with your contents. Conversion rate optimization made easy!

www.hotjar.com

11. YesInsights

When you want to gather information from you clients, it is really difficult to make them fill out your survey. Just think about it from their POV: you are asked to fill out a short survey. You click on a link in an email for example and land on a boring and long survey. You simply won’t fill it out and will never click again on any button that sais “short survey”. (You know: if a dog bites you, you’ll be afraid of the dogs – oversimplification but true in the essence.)

This is the difficulty that is solved by this smart, little, very focused tool. You send out an email, include your really short survey in the message and you can track the answers and even follow-up on the positive responders. Can’t say other: smart and easy-to-use tool!

www.yesinsights.com

12. Qualaroo

A really cost-effective, simple tool that gives you the chance to set up and deploy surveys in secs. You easily drill into individual responses – so you’ll always know your prospects’ behavior, needs and the upcoming trends.

www.qualaroo.com

13. LiveChat

Although LiveChat is not merely about CRO – you can connect it with your CRM for example – but still it can enhance the experience your visitors and clients have with you.

Yes, you can easily implement it to your website for instance and start communication with your prospects. It especially excels when it comes to selling online.

You can also send automated chat messages if your sales reps are not in range – you know, only the response time that truly counts.

www.livechatinc.com

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SaaS marketing tools combination hint:

Track your visitors’ behavior with the Hotjar heat map, survey them with Qualaroo based on their activity. Do the conversion rate optimization process easily and contact them with LiveChat to enhance the experience even more!

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14. Slack

It’s not really a marketing tool but we all know how important the communication is between colleagues. Even if your team consists of only a few people…

I hated that every day I had tons of unread messages in my inbox. Well, I don’t like to use email for internal communication at all. This is one of the reasons why Slack is truly great: you can create specialized channels for specific subjects.

In addition, lots of companies develop slack bots to automate their processes. It can respond with context, give informative messages or execute routines.

www.slack.com

15. Jira

Okay, it’s also not a marketing tool. But in my situation, I need to know what the upcoming developments are. So Jira mainly is used by agile developers but I can get lots of valuable information too.

In addition, I can easily create issues: bug fix and product development recommendations. I believe that marketers have a big say when it comes to prioritizing feature development – as we know the market the best.

www.atlassian.com/software/jira

16. Braintree

And eventually… the payment method for subscription fees. I can only say that Braintree is truly one of the best offers you can have. It’s not just me who says that but Tom DeSimone is on the same opinion:

“App developers would be crazy not to thoroughly consider working with Braintree Payment Solutions, and market-style businesses would be, too. These people are not only delivering a developer-friendly medium; they’re bringing ethical, transparent, high-quality processing services to the table. When you put these two attributes together, you get a solid 5-star processor. Good work!”

www.braintreepayments.com

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User acquisition is like porn

Copy these 14 easy tips to improve your user acquisition process

 

User acquisition is like porn

User acquisition can always be improved. Especially with little, smart tricks. It can easily happen that you make just one little tweak and you will win a lot. Therefore I collected 14 smart tips on how you can improve your user acquisition process.

Short wins of user acquisition

Short wins can be gained by little changes that can be implemented rapidly.

1.    Positioning with pricing the right way

Experimenting with your pricing will have an immediate impact on your user acquisition and on your income too.

If you start with low price, you automatically position your brand for little companies or for people with a lower salary. In addition, you will probably have a higher rate of user acquisition.

But keep in mind that user acquisition is not only defined by the price itself. You can experiment with it: say that you increase your prices after every X amount of new users. Why is it important? Because it is possible that you leave a lot of money on the table.

‘…if you start out at say $100 and increase that by 5% each time, after 34 customers you’ll be at $500 (or if you start at $1000, you’ll be at $5000 by your 34th customer). That’s a big increase, but if you’re still not getting 20% pushback, keep raising the price until you do. Or you might run into that pushback at $105.” – says Lincloln Murphy in his article about Pricing Strategy Framework for SaaS Startups.

But always communicate the change of pricing to your existing customers, promise them that you won’t raise their fee. Later on, you can try to make them upgrade by releasing new features to your higher pricing package.

2.   Hide “frightening” contents

I’m sure you have contents that are unavoidable if a user wants to use your solution. Generally, these are small snippets of code, that make your user frightened.

I’m sure you met at least once Google Analytics tracking code. What did you feel when you were requested to insert it into the right place?

I know that for a techie it is not a difficulty at all. But if you want more people to insert that code, there is a great solution: Hide it!

For example, you can offer 3 CTA buttons:

  • Copy the code (I’m inserting it myself)
  • Use some kind of integration (like WordPress)
  • Send the instructions and the code to the programmer guy

With this approach, you successfully hid the code that was so frightening while offered 3 solutions that could make the user life easier.

3.   Follow-up subscribers who don’t log in

Usually, SaaS products have a two-step process for the first login:

  1. User gives email address and name (or logs in with social media)
  2. User goes into his inbox and confirms the registration process

Believe it or not, not just the first step is a conversion point: you can lose users when it comes to confirmation too. I’m sure you noticed it already if not, I promise you will.

For this reason, you can set up a short drip campaign that’s goal to make the user login for the first time.

How can you do that?

  1. Attach a tag e.g. “notconfirmed_user” with an API-call to users who registers
  2. Change the “notconfirmed_user” tag to e.g. “confirmed_user” with the other API-call for users who confirms
  3. Wait 1 day for the first login
  4. If user doesn’t have the “confirmed_user” tag after 1 day (that means he hasn’t clicked the confirmation link in the email), send a follow-up email automatically
  5. You can continue until you make user login

These emails should follow the thumb rule of BUS (Benefit-, Urgency-, Scarcity focused emails).

In Automizy it looks like this:

Login nurture

4.   Build email list with pre-launch campaigns

If you want to release a new feature (or a whole new product) it is very important to run pre-launch campaigns. Why?

  • You can see how your actual customers and new prospects react to your upcoming feature
  • You can collect feedback and suggestions even before the official launch
  • You will have users from day one
  • You can leverage their network for higher reach
  • It may bring in new customers

We wrote a case study that shows how we collected 100+ subscribers to our closed beta in 6 hours even before it existed.

5.  Next-gen split testing

One of the most important things marketers do is creating assumptions, testing, evaluating and starting it over and over again.

But what are the problems with it?

  • You need to perform a high volume of experiments at a time. (For example testing email subject lines, CTAs or copies of every newsletter or drip campaign you send out on a daily or weekly basis.)
  • You need a high volume of traffic to make sure your result is significant.

The solution for that challenge is implementing multi-armed bandit algorithms that will continuously play around with the weights of your email variations as more and more leads go through your drip campaigns.

6.  Notify influencers that you mentioned them

Influencer Marketing is one of your biggest weapons. Write a blog post and mention influencers’ articles in it. But it is not enough: tell them in a tweet or/and in an email that you mentioned them. Don’t ask for sharing, they will if they like your content.

7.  PR with HARO

Do you know HARO?

It means “Help a Reporter Out”. It is basically a database for journalists – so they can easily access information.

In addition, it connects business experts with journalists on specific topics. After signing up, you can tell what fields you are interested in.

After that, you will get emails with a big list of questions and topics. These topics come from journalists – what they are interested in, what they want to write about. If you notice a topic that is related to your product you can respond to it – and win PR coverage for your business as easy as never before.

Long run wins of user acquisition

Long run wins take time to implement but totally worth the time and effort you invest in it.

1. Identify “AHA” moment

Identifying success milestones are one of the most important parts of your user acquisition. And it is not the process of logs in, uses the product, gives credit card, pays, buys upsell and becomes a promoter.

As Lincoln Murphy says, this is your process:

“Those are phases of the customer lifecycle and – if they should even be considered milestones – they’re YOUR milestones as the vendor… they’re based around your success.”

Mapping out the desired outcome and the steps your users take is very important but takes time.

2. Send upsell offer when success milestone is reached

But after you managed to identify the success milestones, the “aha” moments of your users, you’ll have superpowers. Well, at least your product.

You just have to send upsell emails or calls and make your users upgrade. You will be surprised how effective these offers will be.

Do you like this tip? Try it out for yourself!

3. Have the right marketing software pack

But you can’t build your growth engine without the right software stack. As you reach product-market fit, you will need software for scaling up.

This is why we collected the must-have tools for you. Or just visit saas.community’s software stash.

4. Write content that is 10X better

You can read on different blogs that you need to create 10X better articles than your competitors. Speaking about this is much easier than doing it in practice.

But you can have help: try AtomicReach that will give your content a score with the help of machine learning.

Based on data you will get hints on how to write a content that truly works for different types of audiences like Specialists, Experts or Academic people.

5. Curate contents that are really good

Curating great contents and sharing them with your audience is always a great thing when it comes to user acquisition. It will help you build trust and it will help you improve your user acquisition process.

But it is very tiring. Monitoring the media and blogs is annoying because you have to read lots of trash contents. This is why Vestorly is a great choice.

This smart tool is an A.I. driven content curation solution that automatically identifies the best contents and shares it for you. Basically, it does everything you would do.

No more manual intervention and reading trash contents.

Unfortunately, it is for only financial services…

6. Build partnerships on social media

If you see other companies sharing complementary contents to your product, you need to check their service. If they don’t in your market but offers a solution that helps your business, share, retweet their content.

Send them a PM that they can update you if they have a new piece of content on their blog and you will share it with your network.

They will be pleased and probably will do the same for your contents.

In addition, it can develop into a long-lasting relationship where you help each other not only with tweets but maybe with affiliate marketing. Win-win situation. User acquisition made easy.

7. Helpful free and low-cost products

Break your SaaS product into pieces!

If you can split your solution or build new free and low-cost products, your user acquisition will be much better.

Indispensable offers will make your prospects make an impulse buy and will grant you high user acquisition.

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