How to achieve Scalable Growth with Growth Hacking & Marketing Automation
The startup world continues to expand and it seems like companies are popping up daily. With this type of expansion, it’s only natural that there’s sort of a ‘natural selection’. And all of us who dare to hustle in this unforgiving world know of this: 9 out of 10 startups fail. But what separates that […]
The Comprehensive Guide for SaaS marketers: The stages of the buyer journey
Buyer journey is your prospects way to pay for your solution. If you can map it, you will be able to acquire much more new customers. Therefore I share this guide that explains each stage of the buyer journey and also give you real-life examples of how other companies do it. What is a buyer […]
Increase the sales efficiency with lead scoring
Does that ring any bell to you when you see something in the shop window and you want to have a look at it closer, so you go in and just right at the door the shop assistants turn up from a sudden, asking if they can help and persuading you to buy something? It […]
Lead Generation with Content Marketing
Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is that content marketing is a key pillar of inbound marketing. Basically, inbound marketing is communication through content, be it written or audio-visual. This is more or less clear to everyone, however, fewer people know what type […]
