The Product Marketing Guide for SaaS businesses

This product marketing guide helps CMOs, customer success managers, product, email, and content marketers at SaaS companies design their products for growth. How to choose a marketing model How to design your product to convert more users and clients How to scale your business when needed. Who should read this guide? This guide is intended […]

9 SaaS Marketing Tools Every Startup Needs [Tested in 2021]

8 SaaS Marketing Tools Every Startup Needs [Tested in 2021]

SaaS startups usually run on a limited marketing budget, making every tool you use valuable to keep your costs low and return on investment positive. What SaaS marketing tools can help you grow at low costs? You’re at the right place, I’m going to show you: How to run marketing campaigns at the lowest costs […]

18 SaaS Marketing Best Practices to Boost Your Business

18 SaaS Marketing Best Practices to Boost Your Business

Marketing SaaS products can be challenging.  How do you attract qualified leads without breaking the bank? SaaS marketing is tricky because it’s not enough to just have a product that people want. You also need to engage and qualify leads to convert them into customers and grow your SaaS company. Your starting point is a […]

SaaS Marketing 101: How to Acquire & Retain Customers

SaaS Marketing 101: How to Acquire & Retain Customers

SaaS marketing is a complicated topic, but it doesn’t have to be. If you want to grow your SaaS company, then you need to get more customers. But what about retaining those customers? You might think that retention isn’t important because they’re already signed up for your product or service, but in reality, it’s just […]

How to Create a Quiz Funnel That Converts Like Crazy

How to Create a Quiz Funnel That Converts Like Crazy

Successful businesses know what their customers want and go to great lengths to get that information. Some use focus group discussions, use face-to-face surveys, and search the internet for reviews written by previous customers. And while measuring clicks and actions gives you real-time insight into what people like, it isn’t very dependable for much of […]

Actionable Guide on How to Use Webinars for Lead Generation

Actionable Guide on How to Use Webinars for Lead Generation

Boosting lead generation is critical for the success of any business, regardless of its industry or niche. Without a constant influx of new potential customers, your company would have no way of staying afloat.  Even if you’re comfortable with the size of your business and have no expansion plans whatsoever, you cannot rely solely on […]

56+ B2B Lead Generation Ideas and Examples to Copy

56+ Lead generation ideas and examples to copy

Imagine having a list of 5000 people who showed interest in your product and service.  You have their email address, name, company name, and phone number, and they permitted you to reach out to them. Now that you imagined your business heaven of having 5000 leads, think about the opportunities something like this opens. With […]

7 Landing Page Optimization Strategies Using Data & Analytics

Investing the time required to perform landing page optimization is vital when your goal is more leads and sales. Creating a successful marketing campaign takes a lot of effort.  That’s obvious, right? What’s not obvious is how much you need to work on the backend after creating a landing page and launching your campaign.  The […]