This product marketing guide helps CMOs, customer success managers, product-, email and content marketers at SaaS companies design their products for growth. How to choose a marketing model, how to design your product to convert more users and clients, and how to scale your business when needed.
If you have a sales team that feels discouraged and revenue targets that are far out of reach, you may be missing an essential element of marketing success. The common challenge at-hand: Software-as-a-Service (SaaS) companies are failing to convert leads into paying customers.
Although’ you know about only that your bounce can be soft or hard, it can be a dealbreaker to know the root causes of it. If you discover the reasons of your bounces, you can lower your rate or even eliminate it.
Use these 7 KPI examples for your drip campaigns to increase their effectiveness. Track the value and cost of each workflow, the conversion rates, the time to conversion, the effectiveness of your lead generation campaigns and the engagement level of your contact database!
Lead generation, user acquisition, user onboarding, and user retention starts with one thing: gaining highly targeted traffic. I personally hated to search and monitor the pages where I can spread the word – so I share this database of links to save you time.
Saving time, focusing on the most important tasks – this is what I call efficient marketing. In order to increase ROI of your ads, blogs, products or payment system you need to have the right tools. You can combine the SaaS marketing tools I listed below to easily harness the power of synergy and radically improve your effectiveness.
We all know how lead nurturing helps you close more deals. Surprisingly, only a few pieces of content help you start with drip campaigns in practice. It’s strange because it is a great tool to automate your lead nurturing processes and drive your business.
User acquisition can always be improved. Especially with little, smart tricks. It can easily happen that you make just one little tweak and you will win a lot. Therefore I collected 14 smart tips on how you can improve your user acquisition process.
Introducing a new feature or product to the market is a challenging task. Automizy is one of the startups that are still on the path but I’m sharing some new experiences: how we collected 100 subscribers in 6 hours to our closed beta – before it was even released, with the help of niche marketing.
Automizy’s goal is to build the world’s easiest Email Marketing Automation that enables anybody to create an automated email campaign.