Email Bounce Codes: How to Reduce Soft & Hard Email Bounce Rates

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Months of preparing the products and services, and then you send emails to inform your contacts but it gets bounced. Woah! What frustration. Each bounce means your reader won’t learn about what you wanted them to see. If you’re promoting a $100 product, not reaching 20 contacts is the equivalent of $2000. That is a […]

Local Email Marketing Guide for Small Businesses and Retailers

Email marketing gives you an opportunity to speak directly to your consumers. It enables you to contact them at any time, regardless of when they last stepped foot in your store.  The potential return on investment for email marketing is massive. Here are some stats: On average, email marketing brings in $38 in revenue for […]

19 Event Invitation Email Template Examples (+19 Subject Lines)

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Hosting an event and want to send event invitation emails that would get tons of people to take part? This is the guide for you. Except…as an email marketer myself, I know how complicated this can be. Days deciding on an event announcement flow,  hours organizing your email timeline, looking at a blank email page […]

How To Win More Customers with Travel & Hospitality Email Marketing

Trying to compete in the travel and hospitality industry is challenging.  In order to convert more leads into customers, retain existing ones, and position your business properly, you need to take travel agency email marketing seriously.  In the digital world, we live in today, online platforms can be a great resource to help drive your […]

Targeted Email Marketing: 5 List Segmentation Ideas to Boost Conversions

Targeted Email Marketing: 5 List Segmentation Ideas to Boost Conversions blog article featured image

Trying to come up with relevant email campaigns is always painful.  Trust me on this, if you’re sending bulk email campaigns with the same content to all subscribers, you’re digging a hole for your business. In short: That is out-dated and useless. Here is a bright idea to grow your email marketing ROI. Instead of […]

10 Email Campaign Examples (Workflows) & How To Create Them

10 Popular Email Marketing Automation Campaign Examples

I suppose we can agree that we all strive to gain email opens and link clicks. These are the first steps toward higher sales and revenue in email marketing. According to the Epsilon Email Institute, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages. Wondering […]

How to Create an Email Autoresponder Series That Actually Converts

If all businesses could agree on one goal they want to attain, it is automating the process of converting more leads into customers. To be honest, not all leads would give much time to your business. And if they did, it would be at the first interaction with you when they are still highly interested. […]

How to Use Broadcast Emails & Autoresponders (8 Examples Included)

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As a part of my job, I get into conversations with CEOs and marketers on the topic of email marketing, and I’ve always detected a confusion between the concept of broadcast emails and email autoresponders. Implementing both is a way to reduce your workload, also each has its own special niche so it is important […]