Using Emoji and Symbols in Email Subject Lines + What Experts Say
Many marketers are still confused on the matter of using emoji in subject lines, whether it makes contacts go đ or đ€. There so much controversy and buzz around emojis, we thought itâd worth having a good hard look at the topic. Processing research đ and asking around what experts had to say on the topic, and what […]
How to Protect your Marketing Emails Against Spoofing with Email Authentication
Do you want to avoid that your subscribersâ email clients mark your newsletters and automated emails as phishing emails? Do you want to make sure that no one sends emails in your companyâs name? Then set up SPF, DKIM, and DMARC as soon as possible. Or send your emails via trusted email marketing solutions. Why […]
4 Best Zapier Integrations for Email Marketers to be more Effective
Zapier is something that every marketer should use in order to connect different apps and give unbelievable experience to subscribers.
How to Write Sales Copy for your Emails to Get Results?
I had a little talk with one of my friends a few days ago and he told me that selling is an art, especially online. But I completely disagree. Art is something that comes from the artistsâ souls. If you would like to know how to write a sales copy in your emails that work, […]
How to Get More Loyal Customers and Upsells with Lifecycle Emails
This is the third and final article in the series on how to increase your open, click and conversion rates with machine learning. Lifecycle emails are extremely useful to increase retention, reduce churn, create a more loyal customer base and have more successful cross- and upsells. In this piece first we take a quick look […]
Optimize your email follow-ups automatically: introducing Artificial Intelligence for Marketing Automation
As we discussed before, it is difficult to test how frequently you should send your follow-up emails. In addition, it is nearly impossible to AB test your drip campaigns and your emails in it. Now – as we promised – we share an easy solution. Introducing artificial intelligence for marketing automation that is an automatic solution […]
