Today’s social media-driven world is a noisy place – so much so that email, by comparison, is a relative place of quiet. While it may seem old-school, creating powerful email marketing campaigns remains a crucial marketing strategy for online businesses.
About a year ago I started experimenting with emojis first in our social media posts, then on communities like GrowthHackers. I thought that they are great for standing out on text-heavy interfaces, like an inbox.
Do you use email marketing at your company? Are you utilizing this fundamental way of bringing in more new leads and customers and keep existing clients?
It’s hard to imagine living without email at this point in our lives. In fact, companies are sending billions of marketing emails each day. So it’s hard to keep up with the competition without a strong plan in place.
A while back I bumped into an old friend of mine who owns a pet shop. After a bit of small talk, she started to talk about how her business is doing. She had a webshop for a while, but just recently started off with free content offers for lead generation.
Email marketing is long past the days when marketers blasted their whole list with the same weekly newsletter.
In fact, the Digital Marketing Association found that over 75% of email revenue is generated by triggered campaigns, rather than regular email blasts.
The right automation tools can skyrocket your personal and professional productivity. From automated bill pay to automated meal delivery to automated marketing campaigns, automation is becoming so ubiquitous that you probably don’t even think about all the ways your life is automated (When was the last time you filled up an ice tray?).
Do you want to avoid that your subscribers’ email clients mark your newsletters and automated emails as phishing emails? Do you want to make sure that no one sends emails in your company’s name?
At first glance, email marketing seems simple. But, as you dig deeper and try to enhance your campaigns you can stumble upon challenging areas.
Automizy’s goal is to build the world’s easiest Email Marketing Automation that enables anybody to create an automated email campaign.