The Product Marketing Guide for SaaS businesses
This product marketing guide helps CMOs, customer success managers, product, email, and content marketers at SaaS companies design their products for growth. How to choose a marketing model How to design your product to convert more users and clients How to scale your business when needed. Who should read this guide? This guide is intended […]
SaaS Marketing 101: How to Acquire & Retain Customers
SaaS marketing is a complicated topic, but it doesn’t have to be. If you want to grow your SaaS company, then you need to get more customers. But what about retaining those customers? You might think that retention isn’t important because they’re already signed up for your product or service, but in reality, it’s just […]
How to Create an Email Lead Magnet Nurturing Sequence (5 Examples)
Marketing ideas to increase generated leads? I’m so sure you’ve tried it all from social ads, SEO, to lead magnets and so on. I remember the day I captured my first 100 leads and screamed: “Yes! I’ve cracked the conversion code!!” You know how the story goes by now: I was quite wrong. I came […]
56+ B2B Lead Generation Ideas and Examples to Copy
Imagine having a list of 5000 people who showed interest in your product and service. You have their email address, name, company name, and phone number, and they permitted you to reach out to them. Now that you imagined your business heaven of having 5000 leads, think about the opportunities something like this opens. With […]
9 Real Estate Email Ideas to Engage Prospects and Close Deals
The search for renting, selling, or buying property is becoming a more and more digital process. Home buyers or renters conduct online searches to have an idea of what’s on the market. They can browse options, have 3D or video views, and even sign documents online. If you’re a realtor or an agency and not […]
The Comprehensive Guide for SaaS marketers: The stages of the buyer journey
Buyer journey is your prospects way to pay for your solution. If you can map it, you will be able to acquire much more new customers. Therefore I share this guide that explains each stage of the buyer journey and also give you real-life examples of how other companies do it. What is a buyer […]
Lead Generation with Content Marketing
Inbound marketing gets often, wrongly, mixed up with content marketing. These are two separate things, but the truth is that content marketing is a key pillar of inbound marketing. Basically, inbound marketing is communication through content, be it written or audio-visual. This is more or less clear to everyone, however, fewer people know what type […]
