The Product Marketing Guide for SaaS businesses
This product marketing guide helps CMOs, customer success managers, product, email, and content marketers at SaaS companies design their products for growth. How to choose a marketing model How to design your product to convert more users and clients How to scale your business when needed. Who should read this guide? This guide is intended […]
How to Create an Email Lead Magnet Nurturing Sequence (5 Examples)
Marketing ideas to increase generated leads? I’m so sure you’ve tried it all from social ads, SEO, to lead magnets and so on. I remember the day I captured my first 100 leads and screamed: “Yes! I’ve cracked the conversion code!!” You know how the story goes by now: I was quite wrong. I came […]
10 Email Campaign Examples (Workflows) & How To Create Them
I suppose we can agree that we all strive to gain email opens and link clicks. These are the first steps toward higher sales and revenue in email marketing. According to the Epsilon Email Institute, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages. Wondering […]
How to Create an Email Autoresponder Series That Actually Converts
If all businesses could agree on one goal they want to attain, it is automating the process of converting more leads into customers. To be honest, not all leads would give much time to your business. And if they did, it would be at the first interaction with you when they are still highly interested. […]
How to Use Broadcast Emails & Autoresponders (8 Examples Included)
As a part of my job, I get into conversations with CEOs and marketers on the topic of email marketing, and I’ve always detected a confusion between the concept of broadcast emails and email autoresponders. Implementing both is a way to reduce your workload, also each has its own special niche so it is important […]
The Comprehensive Guide for SaaS marketers: The stages of the buyer journey
Buyer journey is your prospects way to pay for your solution. If you can map it, you will be able to acquire much more new customers. Therefore I share this guide that explains each stage of the buyer journey and also give you real-life examples of how other companies do it. What is a buyer […]
