How to Create an Email Lead Magnet Nurturing Sequence (5 Examples)
Marketing ideas to increase generated leads? I’m so sure you’ve tried it all from social ads, SEO, to lead magnets and so on. I remember the day I captured my first 100 leads and screamed: “Yes! I’ve cracked the conversion code!!” You know how the story goes by now: I was quite wrong. I came […]
10 Email Campaign Examples (Workflows) & How to Create Them
I suppose we can agree that we all strive to gain email opens and link clicks. These are the first steps toward higher sales and revenue in email marketing. According to the Epsilon Email Institute, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages. Wondering […]
How to Create an Email Autoresponder Series That Actually Converts
If all businesses could agree on one goal they want to attain, it is automating the process of converting more leads into customers. To be honest, not all leads would give much time to your business. And if they did, it would be at the first interaction with you when they are still highly interested. […]
How to Use Broadcast Emails & Autoresponders (8 Examples Included)
As a part of my job, I get into conversations with CEOs and marketers on the topic of email marketing, and I’ve always detected a confusion between the concept of broadcast emails and email autoresponders. Implementing both is a way to reduce your workload, also each has its own special niche so it is important […]
10 Important Hacks for Quality Lead Generation
Before we begin, let’s cover some basics on lead generation for those in the dark. A lead is essentially a person who’s shown interest in your products or services, and lead generation is the process of generating leads — you attract people with the intent of converting them into leads. That being said, attracting leads […]
Did You Know That Email Marketing Can Help You This Way?
A while back I bumped into an old friend of mine who owns a pet shop. After a bit of small talk, she started to talk about how her business is doing. She had a webshop for a while, but just recently started off with free content offers for lead generation. First, she followed up […]
3 Lead Nurturing Tips that Immediately Boost Your Campaigns
One of the biggest challenges I see people face when they implement email marketing automation is not collecting relevant meta information. Contact tagging helps you label your subscribers based on their behavior. And it gives you the power to send targeted relevant messages! This short guide introduces 3 examples that you should implement right now. […]
How to Increase the Click Rates of Onboarding Emails with Machine Learning
This article continues with one more use case where you can take a look at how to increase the click rates of your onboarding emails with machine learning. In last week’s article, we discussed the benefits and drawbacks of split testing and the advantages of using AI-powered workflow optimization to achieve higher conversion. And to make […]
How to Increase Email Course Open Rate with Machine Learning
I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It’s extremely useful since it can be applied to a number of different things: subject lines and content of emails, landing pages, home pages, creatives […]