Posts

10 Popular Email Marketing Automation Campaign Examples

10 Automated Email Marketing Campaign Examples (Workflows)

I suppose we can agree that we all strive to gain email opens and link clicks. These are the first steps toward higher sales and revenue in email marketing.

According to the Epsilon Email Institute,  ... 

Read more
hacks for quality lead generation

10 Important Hacks for Quality Lead Generation | Guest Post

Before we begin, let’s cover some basics on lead generation for those in the dark. A lead is essentially a person who’s shown interest in your products or services, and lead generation is the process of generating leads — you attract ... 

Read more
email marketing can help

Did You Know That Email Marketing Can Help You This Way?

A while back I bumped into an old friend of mine who owns a pet shop. After a bit of small talk, she started to talk about how her business is doing. She had a webshop for a while, but just recently started off with free content offers for lead ... 

Read more
lead nurturing tips

3 Lead Nurturing Tips that Immediately Boost Your Campaigns

One of the biggest challenges I see people face when they implement email marketing automation is not collecting relevant meta information.

Read more

How to Increase the Click Rates of Onboarding Emails with Machine Learning

This article continues with one more use case where you can take a look at how to increase the click rates of your onboarding emails with machine learning.

Read more

How to Increase Email Course Open Rate with Machine Learning

I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It’s extremely useful since it can be applied to a number of different things: subject lines ... 

Read more
Now that you have a landing page

Now That You Have a Landing Page – What’s next? | Guest Post

Landing pages have multiple functions: lead generation and nurturing, cross and upsells, and building loyalty. However, if you want results you need more landing pages: at least one for each buyer persona and their position in the Marketing ... 

Read more