Today’s social media-driven world is a noisy place – so much so that email, by comparison, is a relative place of quiet. While it may seem old-school, creating powerful email marketing campaigns remains a crucial marketing strategy for online businesses.
One of the most crucial parts of email marketing is contact management. And using lists is the traditional way of differentiating between your subscribers.
The concept of a marketing or sales funnel isn’t necessarily anything new, but as more business has moved online, the process of using a marketing funnel has become digital and a bit more formalized.
Automation could well be the best thing to happen to digital marketing. So vast and competitive is the current marketing landscape that anything offering the ability to improve workflows – saving time and increasing productivity – without sacrificing the effectiveness of campaigns is worth its weight in gold.
One of the biggest challenges I see people face when they implement email marketing automation is not collecting relevant meta information.
At first glance, email marketing seems simple. But, as you dig deeper and try to enhance your campaigns you can stumble upon challenging areas.
Businesses spend tons of marketing dollars to acquire new customers. However, if you can’t retain your customers then all this effort can go in vain. High customer cancellations – known as customer churn – can cause tremendous strain on your sales & marketing resources, and slow down your business growth.
It’s tough to be an email today. On any given day you have to fight against 205 other billion emails just to get a little bit of attention. If you’re a personal note between friends or a message from a boss to an employee, you might stand a chance. But if you’re a marketing email, the odds aren’t in your favor.
Offer your lead magnets to your visitors and turn them into highly engaged subscribers. But how? In this article, I’m sharing with you a step-by-step guide that helps you set up your lead magnet funnels easily!
Automizy’s goal is to build the world’s easiest Email Marketing Automation that enables anybody to create an automated email campaign.