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Top 10 Reasons Why Marketing Consultants Love Email Marketing Automation

Ask a marketing consultant what value they bring to an engagement and the responses are likely to run the gamut from strategic to tactical.

Some will harp on their ability to translate customer insights into meaningful, ... 

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Integrating Live Chat with a Marketing Automation

Integrating Live Chat with a Marketing Automation Platform

Marketing automation is built around customer relationship management (CRM) systems which help both marketing and sales teams to better understand both the lead and customer journey. Today’s CRM systems have a little tool hanging in a silo, not belonging ... 

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marketing automation challenges roundup 2018

Marketing Automation Challenges Roundup 2018

The marketing automation world is growing at a large scale. More and more people use some type of automation for repetitive marketing activities to increase productivity and consequently revenue.

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what email marketers need to know about content

What Email Marketers Need To Know About Content & Vice Versa | Guest Post

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automate your digital marketing funnel

How to Automate Your Digital Marketing Funnel | Guest Post

The concept of a marketing or sales funnel isn’t necessarily anything new, but as more business has moved online, the process of using a marketing funnel has become digital and a bit more formalized.

Regardless of what industry you’re in, whether ... 

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steps to worthwhile marketing automation

6 Steps to Worthwhile Marketing Automation | Guest Post

Automation could well be the best thing to happen to digital marketing. So vast and competitive is the current marketing landscape that anything offering the ability to improve ... 

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email marketing automation platform for b2b company

How to Choose the right Email Marketing Automation platform for your B2B company?

With a 3800% ROI ($38 return for every $1 spent) email is one of the best channels to communicate with your audience. Automating your email marketing can yield even better results.

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lead nurturing tips

3 Lead Nurturing Tips that Immediately Boost Your Campaigns

One of the biggest challenges I see people face when they implement email marketing automation is not collecting relevant meta information.

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email marketer skillset

8 Must-Have Skills for Professional Email Marketers

At first glance, email marketing seems simple. But, as you dig deeper and try to enhance your campaigns you can stumble upon challenging areas.

So, an email marketer must have a diverse skill set to manage these challenges and stay ... 

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