How to Create an Email Autoresponder Series That Actually Converts
If all businesses could agree on one goal they want to attain, it is automating the process of converting more leads into customers. To be honest, not all leads would give much time to your business. And if they did, it would be at the first interaction with you when they are still highly interested. […]
4 Best Zapier Integrations for Email Marketers to be more Effective
Zapier is something that every marketer should use in order to connect different apps and give unbelievable experience to subscribers.
How to achieve Scalable Growth with Growth Hacking & Marketing Automation
The startup world continues to expand and it seems like companies are popping up daily. With this type of expansion, it’s only natural that there’s sort of a ‘natural selection’. And all of us who dare to hustle in this unforgiving world know of this: 9 out of 10 startups fail. But what separates that […]
How to Get More Loyal Customers and Upsells with Lifecycle Emails
This is the third and final article in the series on how to increase your open, click and conversion rates with machine learning. Lifecycle emails are extremely useful to increase retention, reduce churn, create a more loyal customer base and have more successful cross- and upsells. In this piece first we take a quick look […]
The Comprehensive Guide for SaaS marketers: The stages of the buyer journey
Buyer journey is your prospects way to pay for your solution. If you can map it, you will be able to acquire much more new customers. Therefore I share this guide that explains each stage of the buyer journey and also give you real-life examples of how other companies do it. What is a buyer […]
Optimize your email follow-ups automatically: introducing Artificial Intelligence for Marketing Automation
As we discussed before, it is difficult to test how frequently you should send your follow-up emails. In addition, it is nearly impossible to AB test your drip campaigns and your emails in it. Now – as we promised – we share an easy solution. Introducing artificial intelligence for marketing automation that is an automatic solution […]
