Small Business Email Marketing [Tips, tools, examples]
Deciding on what to spend your marketing budget isn’t an easy decision to make. And the ultimate question you might be asking yourself, “What would cost less and generate higher revenue? As a small business, you’d need to keep new customers flowing, while maintaining a strong relationship with your existing ones. That would cost much? […]
Visuals in Emails: How to Make Your Emails a Delight to Read
If you want to create an effective email design, you must not only focus on an interesting copy, subject line, and relevant content, but also on attractive visuals. According to Venngage, 49% of marketers rate visual marketing as “very important” for their marketing strategy. Brain Rules has revealed a very interesting fact that people are […]
Fitness Email Marketing Guide for Gyms & Personal Trainers
This guide is perfect for gym and fitness centers, personal coaches, yoga instructors, or self-employed fitness trainers. Fitness email marketing is about educating, engaging, motivating and being a part of your customers’ fitness journey. With the smart use of email marketing for fitness businesses, you can: Increase gym memberships Leverage new members Educate and engage […]
15 Ways to Avoid Landing Your Emails in the Spam Folder
Let’s address the elephant in the room. If your emails land in spam and junk folders, it means: No emails viewed No emails opened No links clicked No revenue This went downhill quickly, but have no worries. By the end of this article, you’ll be able to increase your email deliverability rates and avoid landing […]
13 Actionable Tips to Increase Email Open Rates
If people aren’t opening your email, it’s no wonder that they’re not clicking and converting. That means you’re missing out on conversions, sales, and revenue. Are you one of those marketers who want to notch up their performance and wondering how to increase email open rates? If yes, I’m glad you’re here, and this guide […]
The Complete Email Newsletter Design Guide – 16+ Examples
You work hard to create products and services and set up email campaigns to get your contacts to open it, click it, and convert to customers. Naturally, you need to create an appealing email newsletter design to amaze your contacts and still convert them. You need an email campaign that represents the balance of Beautiful […]
11 Email Marketing Strategies for Financial Services and Banks
You can notice how the new fintech industry is rapidly bringing huge innovations to the table. To keep up with the competition, financial services providers and banks are upgrading their communication and email game to remain relevant regardless of the fast-paced transformation. You’ve probably seen how other industries are doing so well with email marketing. […]
Email Bounce Codes: How to Reduce Soft & Hard Email Bounce Rates
Months of preparing the products and services, and then you send emails to inform your contacts but it gets bounced. Woah! What frustration. Each bounce means your reader won’t learn about what you wanted them to see. If you’re promoting a $100 product, not reaching 20 contacts is the equivalent of $2000. That is a […]
How To Win More Customers with Travel & Hospitality Email Marketing
Trying to compete in the travel and hospitality industry is challenging. In order to convert more leads into customers, retain existing ones, and position your business properly, you need to take travel agency email marketing seriously. In the digital world, we live in today, online platforms can be a great resource to help drive your […]
