9 Ways to Send Customer Appreciation Emails (+19 Subject Lines)

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When doing business online, you can’t shake your customers’ hands and thank them to express your gratitude. Yet, sending the perfect personalized appreciation email has the same impact as thanking your customers personally. Sending appreciation email campaigns will help you increase your customers’ lifetime value. So for whom you should express gratitude? What to include […]

How to Create Drip Email Campaigns – 9 Examples Included

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A single email newsletter won’t make a sale for your business, as one text message won’t convince your crush to go on a date with you. Automated email drip campaigns have been proven to perform better toward reaching your business objectives, for example: to effectively nurture your leads, communicate regularly with your customers, increase sales […]

Email List Management Best Practices (The Complete Guide)

We all have lists of our networks, whether its mobile contacts, customers or an Excel file of 1000 email contacts. Managing email lists takes some effort and time to keep your contact database organized. So how can you organize your email database in a way that saves your time and help you send emails to […]

5 Ways to Automate Your B2B Email Marketing | 16 Examples Included

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If you are in the B2B field, you might have experienced dealing with long buying cycles.  It might take a lot of effort from you to maintain communication with your leads.  So: how can you scale the process of communication with your leads from nurturing to closing the sales?  Email marketing could be one of […]

Turn Oops into Hurray: How and When to Send Apology Emails

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Making mistakes, that is something we’re all good at. But what to do when you screw up an email? We’ve put together simple risk management and crisis response list for you in case of emergencies. It’s important to remember that how you react matters. No business is perfect and mistakes do happen. We’ve put together […]

12 Re-engagement Email Campaign Examples (+29 Subject Lines)

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Let’s admit it, we all have an email list we subscribed for but we are never active or show them interest. It is just a fact from every email inbox. But as an email marketer, you shouldn’t accept the fact that some contacts lose touch. Instead, you MUST wake the sleeping contacts in your mailing […]

How to Send Personalized Bulk Email Campaign (Step-By-Step Guide)

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You might think that new modern marketing channels like social media are the most effective nowadays. Yet, email marketing stays the king of ROI with a profit of 44$ for every 1$ you spend. As a huge asset of customer relationships, bulk emailing is among the primary marketing activities for businesses. Creating valuable bulk email […]

How to Resend Email Campaigns to Non-Openers (Guide + Case Study)

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You can’t make a first impression twice? Nop, it is actually possible with the email campaign “resend” feature.  It allows you to resend the same email, but with a different subject line to contacts who did not open your first email for a chance to increase your email open rates and email marketing ROI. Probably […]

14 Webinar Invitation Email Examples | Email Sequence Included

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Webinars allow marketers to present information in a more digestible format to their audiences. No geographical barriers apply for webinars, you can reach and open-up to new business opportunities around the world. Turning your webinar registration into attendees and leads isn’t easy. That’s why it’s crucial to create a solid webinar email campaign from day […]