Perhaps, one of the most challenging job for marketers is to generate leads, especially at the very beginning. Most of the times they don’t even know what to do when a business starts. Owners, bosses and the sales team are always there giving marketers a pain in the neck as they all want the same.
The result, in other words, they want leads who register, try out the product and also test it. In such situations, they don’t know what to, how to and where to start even though they have the biggest tool for lead generation, their website.
How your website could produce leads and money for you?
A website does work exactly the same as Facebook, if you are not on it, you don’t exist. If your business has no website it’s like you have no business. It might be a bit overwhelming but it’s true. So if you have no website yet, then the first step into a successful business life is to set up one. Don’t start worrying straight thinking you are not capable of set up one as someone else has already solved this problem instead of you. They created WordPress. Even you are able to create an amazing website with a well-chosen template only by some clicks. And there is another mentionable cool thing, plugins. WordPress gives you several opportunities with different plugins not just to bring your website alive, but also to produce a serious amount of money for you.
So, let’s see the plugins you need in order to control the whole lead generation process simpler but more effectively.
Lead generation with WordPress plugin?
Yes, it exists! You can find several options at WordPress user interface which will absolutely be enough to use, it will satisfy your desire in lead generation process.
However, here comes the first question, how will you gather your visitors and generate them into leads?
First, you will need content. A content what we usually call a hook. You need to make this hook available, so make it downloadable. Please, note that you always have to ask for an exchange, it can be free, but just like the devil does! As you want their email addresses and not their money for an exchange they will give it for you because it’s not as painful as opening their wallet would be. But, here where the trick hides. By giving their email addresses for you we can say with a bit of excess that they sold their soul to the devil. And when it happened they are not visitors anymore, they become leads.
So, it’s ok. It works in the theory, but how and what kind of plugins you could use to do that?
Sign up form with WordPress plugins
In order to get someone in your database a sign up form has to be filled out. If possible, this should be simple and easily understandable for visitors, they should recognize and know what to do with them without any difficulty. You don’t have to make such an effort and develop this either as there is a cool WordPress plugin for it as well.
By using Ninja Form you will be guaranteed to become a black belt form maker. I can highly recommend using it as it’s great, easy to use and its drag & drop editor will let you create an amazing sign up form quickly and easily.
Ninja Forms is the easiest way to build any form you need for your WordPress website. No longer mess with code or worry about made-up limitations. Create the form you want, when you want with a simple drag and drop interface provided by the very powerful Ninja Forms framework.
And it’s very true, as its support video proofs, you are able to create your form and place it into your website easy-peasy.
Although, the plugin is not free it has a monthly demo version, so don’t neglect to try it out.
Gravity Forms can also be used for handling forms.
We should not be surprised by its price as this system has a lot of useful feature. Gravity Forms can be used widely. More type of forms, fields and CTAs can be set up with it in advance. In addition, it doesn’t only good for gathering visitors it can also be interconnected with several email marketing software such as Mailchimp, Getresponse or ActiveCampaign and with any other as well. Why it is going to be good in the future is that with the mention tools you can build up your whole inbound marketing process.
Contact Form by ContactUs is very similar to Gravity From. What else good in ContacUs is that beside sing up forms, it has a lot of extra feature. Of course, you can interconnect your website with it by a help of a plugin.
What ContactUs says about itself in their dedicatory: In less than five minutes, you can be up and running with a simple yet powerful contact form on your WordPress website that is powered by ContactUs.com. This contact form plugin is integrated with ContactUs.com’s customer acquisition software suite, built to help you track and prioritize your contact form submissions. The plugin comes with a free, secure account registration, used to manage your form settings, software integrations and contact form submissions. The plugin makes it simple to create your first form.
And it’s very accurate. It’s so easy to use, thanks to its simple and intelligent interface. I also like this software that it can be used well for lead nurturing and also great for data analyzing and report making. And, of course, the plugin can be interconnected with various email and CRM system.
CTA – Word Press Call To Action
Tell your leads what they need to do! CTA is the acronym for Call-to-Action, in short, it’s a tool in your website to encourage visitors to take an action with it. It’s actually a button. A very powerful button and it has a write on it which says what to do. It can either say download, sign up or register in the site etc. Its most important function is to encourage visitors to take action in order to generate lead from them. Fortunately, developers also made and created a simple but great solution for this as well. You don’t need to use to create your button with Photoshop or any other image editing software, you only need to use the striking called Word Press Call To Action plugin instead. The plugin can be used for the following according to their description:
This plugin creates calls to action for your WordPress site. It gives site owners the ability to monitor and track conversion rates, run a/b or multivariate split tests on calls to action, and most importantly increase lead flow! The calls to action plugin were specifically designed with inbound marketing best practices in mind and will help you drive & convert more leads on your site. Calls to action are an ideal way to convert more of your passive website visitors into active leads or email list subscribers.
I can confidently say that the above description remains accurate and it’s truly easy to use based on my own experience. Certainly, you can find support videos for this plugin as well on YouTube.
CTA types by WordPress Call To Action plugin
As you will see after installation it will provide you some ready to use CTA types which can be personalized by you. So I think its applying is not too difficult and as you see it fits into the whole inbound marketing process, and can’t only be applied in a few subfields.
Call-To-Action Bar offers a similar solution, with a difference that they do not particularly deal with side boxes and buttons but you can choose from drop-downing bands with the specified up-down direction.
This plugin adds a simple bar at the top of each of your WordPress pages with a nice call-to-action button. It can be used to promote your products or display some important news for your visitors. You can customize all background and text colors of the bar to your own desires.
Perhaps its simplicity is one of the best reason why it’s a great and powerful tool for lead generation.
vCita works in a similar way, however, they don’t think as traditional CTAs providers, they give a bit more.
CTA installed by vCita software will be a little popup window where visitors can begin calls, are able to chat with the person from the other side. vCita describes itself as the following:
The Active Contact Form & Calls-to-Action plugin is designed to actively invite website visitors to engage with your business both on desktop and mobile and has proven to double the number of visitors who end up contacting your team through your WordPress website.
vCita would not be in this article if it had no WordPress plugin. So for more visit the following site for its detailed subscription.
I would quietly like to note in here, that it sounds very promising. Visitors can contact you straight and might don’t just becoming leads, there is a great chance that they will go even further and becoming your customer right there. This is exactly why this post was born, these kinds of tools that you need to increase effectiveness.
Increase your email list with WordPress plugins
The baits, the forms, and the CTAs are primary participants in lead generation, however, there is a possibility that they are not powerful enough. When visitors don’t willing to give their email addresses, names or any information for you then it’s worth being a bit more aggressive, so to start deploying the well-known popup or popup exit windows.
Popup exit windows are those little boxes in websites which pop up in the exit time or while scrolling in there. They ask and encourage visitors not to leave the site without taking an action. They push them to take actions, to sign up for your newsletter or to download a useful case study. Nowadays, they’re well-known and also effective solutions in the lead generation process as well as in the building of email lists.
Of course, you don’t have to reinvent the wheel, plugins already exist in WordPress for them as well.
Perhaps, the most known is SumoMe, which is undoubtedly very capable and an easy-to-use tool and it’s free. But, there is a problem with SumoMe. You need to connect it with an email marketing or email automation system in order to store the given data in any database.
I also recommend OptinMonster as a third lists building tool. It’s been put together very well, it has lots of advanced features, and it can be used so easily. In addition, it can be connected with other email marketing software as well.
Read below what OptinMonster say about itself:
OptinMonster comes with an easy to use form builder that allows you to create beautiful opt-in forms that are proven to convert. You can create various type of opt-ins including WordPress popup forms, floating header and footer bars, slide-ins also known as scroll triggered boxes, sidebar forms, after post forms, in-line forms, mobile-specific forms, welcome gates and more.
Besides above, why I do really like OptinMonster is because it has an A/B test feature too, and it’s not usual at all. Usually for the using of A/B test other plugins need to be installed as well.
He graduated from the Technical University of Budapest, with master’s degree in Software Engineering, Economics and Management.
As a serial entrepreneur he has 10+ failed projects and one big winner one: growing Protopmail email marketing service from zero to a market leader position in Hungary.
He has been working more than 20 years in software development, more than 10 years in IT project management and also having the serious of 10+ years experience in email marketing and marketing automation.
Aside from running a successful business, Gabor is also an email marketing and marketing automation consultant and works for clients like GE Money, DHL, Bridgestone and for several banks and insurance companies.
He also appears at multiple online marketing colleges as a guest speaker, and a well-known speaker at online marketing related conferences.
Gabor speaks 4 languages, has three kids and he is a serious golf addict.