Quality lead is essential to inbound marketing and, later on, sales. Bot how do you generate quality leads? You might remember from previous posts that you’ll need content to generate good quality leads.
This, however, is not enough, you’ll also need a host of other technical tools that enable you to develop and establish your lead generation processes.
Today’s post is aimed to help you by providing an overview of applications, tools, and methods that may facilitate the lead generation process.
Let’s see what you’ll need to set up your processes.
You’ll definitely need a website. If you already have one, that’s fine, but there’s no need to panic if you don’t, as it only takes minutes to set one up. All you have to do is visit WordPress.com where you can create your own website or blog within minutes.
What are the benefits of using WordPress? It’s pretty intuitive, and even people who consider themselves noobs can set up a website with a few clicks. The best thing is you get to choose from a variety of templates, based on function or design, moreover, an increasing number of them are designed to be responsive.
If you already have a website or a blog, you’ll need to optimize it for search engines. If you decide to set up a site on WordPress, the best option would be to select an SEO plugin as well.
I tend to use the Yoast SEO plugin. It’s a one-stop solution to identify keywords, meta tags, the rich snippet and the meta description. Another great feature is that it warns you if you don’t have enough keywords in your content.
This is how the SEO settings of a previous Automizy blog post look like in Yoast:
And before you say you can’t install such a plugin, I’d have to ask you to stop whining and just get the job done as it only takes two clicks to install.
You’ll need to hook leads with “free” stuff. This is usually free written or audio-visual material, which serves as a bait and compels the leads to become followers. A hook typically takes the form of an e-book, white paper, infographic, video etc. This is where you’ll have to go that extra mile and prepare stuff yourself, or, if you lack either the time, or the energy, or perhaps the talent to write copy, you’ll need to find a partner who can help you with this.
4, Graphic designer
A hook are typically content that is pleasing to the eye, and are powerful both in terms of visuals and graphics. This is why you, too, will need a graphic designer. But as I happen to know you are on a tight budget, let me introduce you to our in-house graphic designer: Canva.
Canva is an intuitive graphic design and photo editing software, with the added benefit of having a host of free graphics at your disposal.
5, Landing page
Once you’ve got your hook, you’ll need an interface where your leads can download it. This, however, cannot be a sub-page on your website, it has to be a separate landing page. Why? Because the significance of hooks lies in the fact that they are only available from ads. The task of the landing page is to facilitate the conversion of your hook. This is why you can’t simply place it on your website to download. You won’t need third party assistance or a developer, because I’m about to introduce another pet colleague of mine: Instapage, a landing page generation site.
Use Instapage according to your needs. You can select one that is designed specifically to generate leads or another that can also host a webinar. Naturally, you can tailor these templates to your taste.
Now you, too, see that quality lead generation is not rocket science if you know the tools and methods available to you. Stay tuned, though. We’ll continue the series next week. Until then, spend some time exploring these tools and get started with lead generation.
PS: Feel free to share this post if you liked it. 😉
He graduated from the Technical University of Budapest, with master’s degree in Software Engineering, Economics and Management.
As a serial entrepreneur he has 10+ failed projects and one big winner one: growing Protopmail email marketing service from zero to a market leader position in Hungary.
He has been working more than 20 years in software development, more than 10 years in IT project management and also having the serious of 10+ years experience in email marketing and marketing automation.
Aside from running a successful business, Gabor is also an email marketing and marketing automation consultant and works for clients like GE Money, DHL, Bridgestone and for several banks and insurance companies.
He also appears at multiple online marketing colleges as a guest speaker, and a well-known speaker at online marketing related conferences.
Gabor speaks 4 languages, has three kids and he is a serious golf addict.