10 Ways to Improve Email Response Rates
In light of the recent shift in working arrangements, emails – considered in pre-pandemic years to be a dwindling method of communication – have become more important than ever. It’s not just how we communicate between colleagues anymore. It’s how we communicate with everyone. Friends, family, neighbors, politicians…no one is exempt from the delight (or […]
Visuals in Emails: How to Make Your Emails a Delight to Read
If you want to create an effective email design, you must not only focus on an interesting copy, subject line, and relevant content, but also on attractive visuals. According to Venngage, 49% of marketers rate visual marketing as “very important” for their marketing strategy. Brain Rules has revealed a very interesting fact that people are […]
8 Practical Ways to Increase Email Click-Through Rates
If you don’t structure your email well enough, the click-through rates of your campaign could be low, and you’re wasting resources because without clicks you can’t make any conversions. Read our 8 practical tips that will help you improve your email click-through rate which will improve your email performance. Here is what you’ll learn in […]
Master Guide to Email Marketing Analytics
Do you know what makes your email marketing successful? Which strategies work best to increase your revenue? Understanding email marketing analytics is the key to understanding your performance and ensuring future growth. Imagine having the power to predict your email performance before sending a campaign. Actually, you don’t need to imagine it because monitoring your […]
Fitness Email Marketing Guide for Gyms & Personal Trainers
This guide is perfect for gym and fitness centers, personal coaches, yoga instructors, or self-employed fitness trainers. Fitness email marketing is about educating, engaging, motivating and being a part of your customers’ fitness journey. With the smart use of email marketing for fitness businesses, you can: Increase gym memberships Leverage new members Educate and engage […]
15 Ways to Avoid Landing Your Emails in the Spam Folder
Let’s address the elephant in the room. If your emails land in spam and junk folders, it means: No emails viewed No emails opened No links clicked No revenue This went downhill quickly, but have no worries. By the end of this article, you’ll be able to increase your email deliverability rates and avoid landing […]
The Complete Guide to Email Marketing for Law Firms
Some law firms still doubt the power of email marketing as 62% of clients get a lawyer referral from friends or family members. Yet, email marketing for law firms provides growth opportunities as it’s a low-cost marketing channel that puts you in contact with prospective clients. I’ll help you understand why you should consider email […]
13 Actionable Tips to Increase Email Open Rates
If people aren’t opening your email, it’s no wonder that they’re not clicking and converting. That means you’re missing out on conversions, sales, and revenue. Are you one of those marketers who want to notch up their performance and wondering how to increase email open rates? If yes, I’m glad you’re here, and this guide […]
How to Write an Upsell Email Campaign to Your Customers
Every good salesperson takes the opportunity to sell at the right time. They also don’t stop once a customer makes a purchase decision. When the time is right, they offer other products the consumer might want to buy. In other words, they cross-sell and upsell. Nowadays, you can cross-sell and upsell through your marketing emails, […]